Nigeria - Business creation project

Describe your project or startup in a few words

This project aims to provide hair growth solutions to females who feel insecure about their hair or would like to improve it, using sustainable products that do not harm them or the environment.

01.01 Describe your project in more detail

The idea is to start up a hair product company that uses sustainable ingredients. Many hair products contain harmful chemicals that can have long-term bad effect on users and especially the planet. This project will educate many users on the dangers of chemical hair products (using articles on a blog), and then produce sustainable hair products they can trust. These products will be available at affordable prices, such that the average Nigerian female can afford it. It will require a couple of hands on deck for production and distribution, so it will also provide employment opportunities for some.

01.02 What is the main problem you are trying to solve?

Sustainable hair care

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Help women feel more confident in their hair Provide eco-friendly hair products

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Females between the ages of 15-40; these are more likely to have issues with loving and caring for their hair

01.05 When did you start working on your project?

2021-01-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

None

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://velacurls.com/

01.10 Which industry best describes your project?

Other: Beauty and Hair Care

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

It contributes to the No Poverty goal by providing job opportunities to people (especially women) who would be involved in the production and distribution of hair products. Earning them income would reduce poverty

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

By producing hair products that do not contain harmful chemicals that can cause diseases or other side effects

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

It provides learning opportunities in terms of safe hair care products, educating people with blog posts.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

It empowers women with job opportunities

02.06.01 My project contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification

Poor packaging of hair products have caused water pollution. This project will reduce that.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

It provides decent job for people who would be involved in production and distribution of hair products, and will generate reasonable income for them

02.09.01 My project contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Sustainable hair products are not popular in Nigeria as they are in more advanced countries. This project will contribute to bridging that gap

02.11.01 My project contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

By producing hair products that won't harm the ozone layer

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

3

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

While it won't be an entirely product, this project will produce an improved version of hair products currently popular on the market. It will be sustainable, natural, and safe.v

05.09 Who are your main potential competitors and what makes you stand out from them?

Mega growth, Lush I am going to be focused on using sustainable ingredients only

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No