Nigeria - Business creation project

Describe your project or startup in a few words

Eat Right! Live Right! Awareness is aimed at sensitizing the public that Diabetics can live happy and healthier lives using their daily meals because DIABETES IS NOT A DEATH SENTENCE! This project is borne out of a complete passion for healthy living.

01.01 Describe your project in more detail

I am a Pharmacist and Author of the super book that is changing lives titled; “Eat Right! Live Right! A Guide on Managing Diabetes Through Lifestyle Modification and Healthy Eating (includes 50 Healthy Recipes)”. I am also a healthy food Chef behind the food and health brand called Koko’s Meal City(KMC). Our brand is passionate on demystifying the myths on diabetes, encouraging persons to eat healthy using their readily available Nigerian foods while managing and controlling diabetes to achieve an ideal glucose level over a sustained period of time. We also curate enjoyable healthy meal plans and food products for persons with diabetes because we believe that diabetics do not have to eat tasteless meals in order to control their glycemic index. On November 18 2023, in commemoration of World Diabetes Day, we organized our maiden Eat Right! Live Right! Awareness Event. We had fun exercises, interactive health talks, medical checkups, healthy snacks and drinks. We hope to do this yearly.

01.02 What is the main problem you are trying to solve?

A lot of

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1) Healthy Living Awareness: The public is sensitized that DIABETES IS NOT A DEATH SENTENCE! Individuals can live and enjoy happy lives with the right lifestyle modification and healthy eating habit. Our meal plans enlighten and educate our clients on the right meal combinations to have daily for breakfast, lunch and dinner in order to have an ideal blood glucose control. 2) Eat Right! Live Right! Education: Our book has successfully helped a lot of persons to become healthy food enthusiasts! Not only diabetics are passionate about reading our book but also individuals who are healthy living conscious. This book has enlightened a lot of persons to know that there is a direct relationship between what we eat and our daily living. The nuggets on healthy lifestyle modifications is a treasure trove to every reader. 3) Healthy Food Products: Our hygienically prepared oat cookies, zobo and tigernut drinks is a delight to all. These are healthy snacks that make our clients yearn for more.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our Eat Right! Live Right! project is primarily aimed at Diabetics. We are passionate about helping Diabetics live happy and healthy lives because overtime during the course of our clinical practice we have discovered that a lot of persons once diagnosed of Diabetes view it as a death sentence! However, the honest truth is that individuals who are diabetic can live happy and healthy lives far into old age with the right lifestyle modification and healthy eating. These are basics. When these basics are carried out it is easier for the administered diabetic medications to work. Unfortunately, the menace of diabetes keeps ravaging. It affects both old and young including babies hence there is an ever increasing need to sensitize the public on the management of diabetes. The Secondary beneficiaries are healthy living enthusiasts. Individuals who are not diabetic but are passionate on living and eating healthy. Diabetes can occur at any age, even in pregnancy hence need for awareness.

01.05 When did you start working on your project?

2017-09-01

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Business Analyst and Coach: Our Business Analyst and Coach guides us on the processes involved in running our project. Our process flow and finances are handled by this individual. Strategies to employ in order to stay relevant in the market are given and ways to meet the needs of our ever expanding clientele satisfactorily. Our business analyst is a certified business analyst and SCRUM Master efficient in product and project management and has launched successful projects. Social Media Manager: The social media manager handles our social media pages. Posts relatable and engaging contents. A detailed explanation is given by the social media manager on any client enquiry. Our social media manager is a bachelors degree holder who is skilled in writing, communication and great interpersonal relationship. Kitchen Assistant: The kitchen assistant helps in preparation of our healthy snacks and market logistics. The kitchen assistant is a SSCE holder with basic reading and writing skills.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/kokosmealcity?igsh=MWUxNHpmN2VhNWNhYw%3D%3D&utm_source=qr

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

A healthy nation is a thriving economy! When a populace is healthy, there’s an increased production which leads to an increase in GDP. Diabetes affects both old and young. Unfortunately, the rate at which the younger populace is being affected is alarming. This young populace make a greater percentage of the workforce, hence there’s a need for sensitization of the masses on how to avoid diabetes as much as possible and for persons living with diabetes to be encouraged that Diabetes is no stigma at all. Individuals who are diabetic can live happy and healthy lives and play a significant role in the workforce with the right lifestyle modification and healthy eating

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

Affordable and readily available food in the neighborhood is encouraged. One does not have to break the bank for a chance to eat right!

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Good health is wealth. A healthy person has a great wellbeing. When individual are healthy they can contribute their own quota at the workplace and society at large. Frequent sick leaves off work will be greatly reduced, hence, the need for sensitization to create an awareness on Eating Right! and Living Right!

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

A good education reaches home. Both old and young are sensitized on steps to follow for a healthy eating and living habits and lifestyle modification.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Both genders are given a chance at knowledge dissemination. Healthy living is for both male and female. Also, in hiring our positions of opening is available to both male and female.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

This project impacts on affordable and clean energy during the production of our food products.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

We create employment by employing varied age groups most especially the young generation. Therefore, the youths are given a chance at decent work. They are not left idle.

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

My project does not directly impact industry innovation and infrastructure.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

My country Nigeria is a developing country. In comparison to other developed countries, my project will help bridge the inequality gap. This is because my project will create awareness in the need to live and eat healthy inorder to have a chance at living healthy

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

A healthy community makes a healthy settlement. Individuals are rest assured of a healthy and thriving community as routine awareness and sensitization are critical green held on healthy living.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

As much as possible we endeavor to make sure that our production process of our snacks is hygienically prepared and no contamination of the atmosphere with gases. We do our best to endeavor there’s a clean air for our neighbors thereby not impacting negatively on our environment.

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

Healthy living is encouraged. Life below water also deserves a chance to survive. Therefore, we are intentional of our refuse disposal during our food production and manufacturing processes. Proper refuse disposal aids for a thriving life below water.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Our consumers live on land. There’s a deliberate and intentional need to ensure that land living is ee

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Peaceful relationships is essential for a healthy and thriving populace. Our health sensitization program covers all age groups both old and young. This awareness program is aimed at ensuring that across the age grades there’s a peaceful relationship. The young ones help the elderly in rational food choices and lifestyle modification so as to live healthy lives.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

For my project to grow I greatly need to leverage on partnerships. Partnerships help drive home my theme of healthy living as a larger audience is reached. Also partnership reduces my costs in ensuring that both old and young are given a chance at healthy food products as there’s a greatly reduced cost of production.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

Having a project to create awareness on diabetes is brilliant and unique. There’s hardly no household who is not affected by diabetes either directly by an immediate family member or a distant relative. Further alarming is the ravaging effects of this ailment even on children. Therefore, having a project to enlighten the community on lifestyle modification and healthy eating measures to control and manage diabetes is highly commendable. Demystifying myths that our Nigerian meals do not help in controlling blood glucose levels due to their high starch content. Our book contains 50 healthy recipes that are enjoyable for healthy living enthusiasts and diabetics.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors are healthy food chefs. However, we stand out because, not only are we a healthy food company but our founder is a licensed and seasoned Pharmacist vast in blood glucose control of individuals both young and old. Not only does our certification give us an added advantage but we are also have published a book that is readily available to both old and young on lifestyle modification for a healthy living. Our book also contains 50 healthy recipes for healthy living enthusiasts.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I’m open to employing females as I believe that women should be empowered.