Nigeria - Business creation project

Describe your project or startup in a few words

Giitmoh offers healthy treats & event styling while empowering women with baking & design skills.

01.01 Describe your project in more detail

Giitmoh Cakes & Events is a new business creating healthy & delicious treats alongside stunning event design. We use high-quality ingredients & reduced-sugar options for health-conscious customers. Our passionate decorators personalize event spaces. We're also dedicated to empowering women by offering training programs in baking & event styling, equipping them for success.

01.02 What is the main problem you are trying to solve?

We address three challenges: 1) Consumers want healthier treat options without sacrificing taste. 2) Planning & executing memorable events can be overwhelming. 3) Many women lack the skills & opportunities for economic independence. Giitmoh provides delicious & healthy treats, takes the stress out of event design, and empowers women with valuable skills through training programs.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Giitmoh offers several advantages: 1) Indulge in delicious & guilt-free treats made with high-quality ingredients. 2) Let our creative team transform your event into a unique & unforgettable experience. 3) Support a socially responsible company committed to women's empowerment. 4) Enjoy a one-stop shop for both delicious treats & event design, simplifying your planning process. 5) Contribute to a future where women have the skills & opportunities to achieve financial independence.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Giitmoh targets several groups: 1) Individuals & businesses seeking healthy treats for personal use, corporate events, or celebrations. 2) Event planners & individuals who need full-service event design or customized styling solutions. 3) Organizations & people who value supporting women's entrepreneurship & development initiatives. Ultimately, everyone who desires delicious treats, beautiful events, and supporting a company that empowers women benefits from us.

01.05 When did you start working on your project?

2023-04-10

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Adeyemo Itunuoluwa: Our Head Chef, boasts 4 years of experience in the baking industry and holds a degree in Computer Information Systems. Christian Anyanwu: Our Business Development Manager, has 7 years of experience in business management and holds a degree in Accounting. Owoeye Oluwakemi: Leading our Training Programs, Oluwakemi has 5 years of experience in event styling and baking. With a background in English Language Studies.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/profile.php?id=61560894425582

01.10 Which industry best describes your project?

Other: Hospitality

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Giitmoh prioritizes healthy snacks and empowerment for their trainees to solve the unemployment problem that brings in poverty, who in turn will empower others.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Giitmoh actively promotes women's empowerment. Two out of three our partners are female, and we prioritize training young women. This challenges traditional gender roles and creates opportunities for women to be economically independent and leaders in the baking and event industry.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

While SDG 6 isn't a core focus of our business model, we will however, during events would collaborate with vendors who prioritize sustainable water practices, like using biodegradable cups or offering water filtration stations. We can also partner with local organizations promoting water conservation. Encouraging suppliers to adopt sustainable water practices in their own operations can have a ripple effect. We can research and prioritize suppliers who are water-conscious in their production processes.  Also, as Giitmoh grows, we will host workshops or events raising awareness about water conservation in our community. Educating customers and inspiring responsible water use.

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

While SDG & isn't a core focus of our business model, we however would seek partnerships with bakeries that utilize sustainable energy sources like solar power for their operations. This could encourage the adoption of such practices within the industry. And we grows, we can prioritize acquiring energy-efficient equipment for our operations, reducing our overall energy consumption.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Giitmoh creates job opportunities for our team members, including bakers, decorators, and trainers. Additionally, our training programs equip women with skills to find employment or launch their own ventures, fostering economic growth and reducing unemployment, particularly among women.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Giitmoh promotes inclusive and sustainable industrialization. Our training programs equip women with the skills to join the baking and event industry formally. This fosters female entrepreneurship and creates a more inclusive workforce in a traditionally male-dominated field.  Furthermore, by prioritizing high-quality ingredients and potentially using local suppliers, we can contribute to building resilient infrastructure.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Giitmoh tackles inequality within our community by focusing on women's empowerment through our training programs. Here's how: By skill training, many women lack access to training and resources to start businesses or secure well-paying jobs in baking and event design. Our programs equip them with these skills, fostering economic independence and reducing income inequality among genders. Also, by training women and having female co-founders, we challenge traditional gender norms in the industry. This creates role models and inspires other women to pursue leadership positions, reducing gender-based inequality in business ownership and management.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

By supporting local businesses through sourcing ingredients and potentially collaborating with event planners, Giitmoh can contribute to the economic vitality of our community. Additionally, workshops or events we host could promote a sense of community and cultural exchange.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

We emphasize responsible ingredient sourcing and aim to reduce food waste through proper storage and creative recipe utilization. Leftover ingredients might be used in different creations, minimizing discards. And when decorating events, we can explore using reusable materials or those made from recycled content. This could involve partnering with vendors who offer eco-friendly décor options. We also prioritize locally sourced ingredients whenever possible reduces our carbon footprint associated with transportation. This also supports local farmers and businesses, contributing to a more sustainable economic system within the community.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

While directly addressing climate change isn't our core mission, we can potentially contribute through our sourcing practices and community engagement by prioritizing locally sourced ingredients whenever possible, we can reduce our carbon footprint associated with transportation compared to relying solely on mass-produced ingredients and exploring eco-friendly packaging options and minimizing waste in our operations can contribute to environmental responsibility.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

While our core business doesn't directly interact with marine resources, it can potentially contribute to SDG 14 by emphasizing high-quality ingredients, we can explore partnerships with suppliers who prioritize sustainable sourcing practices. This could include using suppliers committed to responsible fishing methods or utilizing eco-friendly packaging derived from recycled materials.

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

While our core business doesn't directly interact with land management, it can indirectly contribute to SDG 15 through prioritizing local businesses for ingredients, we encourage environmentally conscious practices in our supply chain, potentially reducing reliance on large-scale factory farming. Studies also shows that empowered women play a crucial role in environmental protection and resource management. By empowering women, we can indirectly contribute to more sustainable practices within their communities 

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

Giitmoh aligns with the goal of promoting peaceful and inclusive societies through women's empowerment. By equipping young women with valuable skills and fostering their economic independence, we contribute to reducing social inequalities and creating a more inclusive environment. Our training programs promote collaboration and knowledge sharing, fostering a sense of community and potentially reducing conflict. While we doesn't directly address justice or legal systems, our focus on empowering women can indirectly contribute to building a society where everyone has the opportunity to thrive and contribute.

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

By prioritizing partnerships with NGO's, capacity building, and knowledge sharing, we embodies the spirit of Goal 17, striving to achieve sustainable development through collective action.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

We cater to the growing demand for healthy treats with high-quality ingredients and reduced-sugar options, setting us apart from traditional bakeries. And, unlike competitors focused solely on cakes or events, Giitmoh provides a one-stop shop for both, simplifying event planning for customers. We also have our commitment to training young women in baking and event styling is innovative. It fosters economic growth, women's leadership, and sets us apart from businesses focused solely on profit.

05.09 Who are your main potential competitors and what makes you stand out from them?

Giitmoh is more than just cakes and events. We offer delicious & healthy treats made with high-quality ingredients and reduced-sugar options. We're also passionate about empowering women by providing training programs in baking & event styling. Choose Giitmoh for a guilt-free indulgence and to support a company that makes a social impact!

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I recently hosted an school outreach tagged "Raising a future forward female", an initiative that aim to invest in female child education, well being and skill development