Nigeria - Business creation project

Describe your project or startup in a few words

AquaPack Sachet Water is a premium table water that we aim to develop to address the increasing need for clean, hygienic, and affordable water due to population growth and the current suppliers' inability to meet customer demands.

01.01 Describe your project in more detail

AquaPack Sachet Water is an eco-friendly solution for clean drinking water, with the idea conceived in 2022. Our goal is to provide high-quality, purified water in biodegradable sachets, reducing plastic waste and environmental impact. Our filtration technology ensures safe drinking water, meeting the highest quality standards. AquaPack aims to revolutionize the market by offering superior water quality with a strong commitment to sustainability.

01.02 What is the main problem you are trying to solve?

The specific Africa-focused problem that AquaPack Sachet Water by FATIMA AGRO & GENERAL ENTERPRISES aims to solve is the widespread lack of access to clean and safe drinking water in Nigeria, particularly in Dutse, Jigawa State, and its surroundings. Key Problems Addressed: 1. Waterborne Diseases: Many communities in Nigeria suffer from waterborne diseases due to inadequate access to clean water. Contaminated water sources lead to illnesses such as cholera, dysentery, and typhoid. 2. Inconsistent Water Supply: Urban and rural areas often experience unreliable water supply from public sources. This inconsistency forces residents to rely on unsafe alternatives or travel long distances to obtain clean water 3. Affordability and Accessibility: Bottled water, while available, is often too expensive for many Nigerians. There is a need for affordable, high-quality sachet water that is accessible to low and middle-income families.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

AquaPack Sachet Water will provide a reliable, affordable, and safe source of drinking water by following all the necessary guidelines and procedures stipulated by the National Agency for Food and Drugs Administration & Control (NAFDAC) and the Standard Organization of Nigeria (SON). Our focus on quality and rigorous purification processes ensures that our water meets the national and international health standards, thereby reducing the incidence of waterborne diseases. Additionally, our affordable pricing strategy makes clean water accessible to a broader segment of the population. By addressing these critical issues, AquaPack Table Water aims to improve public health, enhance quality of life, and contribute to the socio-economic development of the region.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The sachet water industry in Nigeria is growing rapidly due to increasing urbanization, health awareness, and demand for affordable clean drinking water. The market presents opportunities for quality-focused brands like AquaPack Sachet Water. Target Market: Primary: Households in Dutse and surrounding areas. Secondary: Businesses, educational institutions, and government offices. Tertiary: Retailers and wholesalers for regional distribution.

01.05 When did you start working on your project?

2022-03-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Nachafiya Briston, Bsc: Operational Manager. She has Worked as a sales representative at Ajinomoto Foods Nig Ltd from Feb. 2022 to Sept. 2023. 2. Abraham Ayegba, BSc Mathematics, Operations manager. He worked on contract for two years under the Society for Family Health (SFH) from 2022 to 2023. 3. Fatima Muazu, OND Social Administration. Procurement/Marketing manager. A business woman.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/friday.onoja.399?mibextid=ZbWKwL

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Bottled water is often considered too expensive for lower and middle-class individuals, despite its hygienic benefits. However, with AquaPack Sachet Water, clean and hygienic water becomes affordable for everyone, which can help alleviate the impact of poverty on the masses.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

Food and water are some of the necessities of life. By sticking to our affordable products, you can save some extra cash which you could have used to buy bottled water which is a little more expensive. The savings would increase your disposable income to spend on other commodities thereby reducing hunger.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

AquaPack Sachet Water will provide a reliable, affordable, and safe source of drinking water by following all the necessary guidelines and procedures stipulated by the National Agency for Food and Drugs Administration & Control (NAFDAC) and the Standard Organization of Nigeria (SON). Our focus on quality and rigorous purification processes ensures that our water meets the national and international health standards, thereby reducing the incidence of waterborne diseases. By addressing these critical issues, AquaPack Table Water aims to improve public health and improve quality of life.

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

Our goal is to sensitize people and educate them on the need to go for quality and hygienic water to reduce the incidences of disease outbreaks. This can be achieved by continuous sensitization and education of our customers and consumers.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

We always emphasize gender equality, as is evident in our company name (FATIMA AGRO & GENERAL ENTERPRISES). Our water production company is dedicated to advancing gender equality in several key ways. We prioritize inclusive hiring practices to ensure equal opportunities for all genders, striving for a balanced and diverse workforce. By fostering an inclusive culture and supporting gender equality within our company and in the broader community, we are committed to making a positive impact on this important issue.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Our water production company is committed to providing clean water, sanitation, and hygiene solutions. We use advanced filtration and purification technologies to ensure that our water meets the highest safety standards, making clean drinking water accessible to communities. We also focus on sustainable water management practices to preserve water resources for future generations. In addition, we collaborate with local organizations to improve sanitation infrastructure, providing essential facilities in underserved areas. Our education programs raise awareness about hygiene practices, promoting health and well-being. By combining innovative technology, sustainable practices, and community engagement, our startup is making significant strides in advancing the goals of clean water, sanitation, and hygiene for all.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Our startup integrates energy-efficient technologies into water production and plans to install solar panels to power our facilities in the near future. We aim to minimize carbon emissions, reduce reliance on non-renewable energy sources, and lower costs. Additionally, we will partner with local communities to share our energy solutions and promote affordable, clean energy.

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Our startup promotes sustainable economic growth by creating job opportunities and fostering a diverse, inclusive workplace. We prioritize hiring locally and offer fair wages and safe working conditions. Our training programs develop skills for future advancements and leadership roles. We also focus on sustainable practices to reduce our environmental impact and promote economic stability, contributing to long-term growth and productive employment for all.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Our startup focuses on building resilient infrastructure through durable materials, advanced technologies, and eco-friendly practices. We prioritize inclusivity by creating job opportunities for diverse communities and supporting local suppliers. Through innovation and sustainable practices, we aim to drive a more resilient and inclusive industrial future.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Our startup aims to reduce inequality within the country by providing clean water access to underserved communities, both locally and nationally. We are committed to inclusive hiring practices, ensuring job opportunities for people from diverse backgrounds, and promoting economic equality. Additionally, we support local suppliers and invest in community development projects. By prioritizing accessibility, economic inclusion, and community support, our startup actively works to reduce inequality and improve living standards across different regions of the country.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Our startup contributes to making cities and human settlements inclusive, safe, resilient, and sustainable by providing reliable access to clean water, which is essential for healthy living and community development. We implement eco-friendly water production methods that reduce environmental impact and support urban sustainability. Our inclusive hiring practices create job opportunities for diverse populations, promoting social equity. We also engage in community education programs about water conservation and hygiene, fostering safer and more resilient communities. By ensuring clean water access, supporting sustainable practices, and enhancing local economies, our startup helps build stronger, more inclusive urban environments.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Our startup promotes sustainable consumption and production through a circular economy by minimizing waste, maximizing resource efficiency, and using advanced water recycling and purification technologies. Our packaging is recyclable, and we partner with local businesses to repurpose by-products.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

Our startup is dedicated to fighting climate change by incorporating sustainable practices into our water production process. In the future, we plan to use renewable energy sources like solar power to decrease our carbon footprint. Our operations will prioritize energy efficiency and minimizing greenhouse gas emissions. We will also implement water conservation techniques and use eco-friendly materials to reduce our environmental impact. Additionally, we will participate in reforestation and carbon offset programs to further lessen our environmental footprint. By focusing on renewable energy, resource efficiency, and proactive environmental initiatives, our startup is actively contributing to global efforts to combat climate change.

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

Our startup strives to preserve oceans and marine resources through water-efficient technologies and practices, minimizing pollution and waste. We also support clean-up initiatives, use environmentally friendly packaging, and collaborate with organizations focused on marine conservation to protect ocean health and promote sustainable resource use.

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

AquaPack Sachet Water is designed for large customers who currently use similar products, but it offers an improved and eco-friendly alternative. It builds on the concept of sachet water by introducing significant enhancements, such as advanced filtration technology to ensure superior water quality. Our product uses biodegradable materials for sachets, a new technology in this market segment, addressing environmental concerns associated with traditional plastic sachets. AquaPack is created to meet the demand for sustainable and high-quality drinking water, providing an eco-conscious choice for consumers seeking both purity and environmental responsibility.

05.09 Who are your main potential competitors and what makes you stand out from them?

AquaPack's main competitors are Shemars, Limawa, Limsad, FUD, BIG, and Auta. While these companies offer sachet water products, AquaPack stands out in several ways. Firstly, AquaPack uses advanced filtration technology to ensure superior water quality and safety. Unlike our competitors, we use biodegradable materials for our sachets, significantly reducing plastic waste and environmental impact. AquaPack also emphasizes local sourcing and production, which supports regional economies and reduces our carbon footprint. Additionally, we are deeply committed to community engagement, offering programs on water conservation and hygiene education. These unique aspects make AquaPack not just a provider of clean water, but a leader in sustainability and community development.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am actively taking steps within my community to promote the role of female entrepreneurs. As a humanitarian who deeply values equality, we prioritize women in our hiring process. For example, our operations manager is a woman, our logistics and procurement manager is also a woman, and we plan to hire women for some positions in the factory as well. With my love for humanity and dedication to equality, I am committed to advocating for gender equality in all aspects of our work. Our initiatives aim to empower more women to become successful entrepreneurs in our community.