Nigeria - Business creation project

Describe your project or startup in a few words

The Garri Mart Invention is a project focused on innovatively promoting and enhancing the accessibility, quality, and market presence of garri products through a dedicated marketplace.

01.01 Describe your project in more detail

Garri Mart Invention" aims to establish a specialized marketplace for garri products, catering to both consumer demand and the agricultural sector's needs. The project involves creating a physical and/or online platform where various types of garri, from traditional to innovative variants are showcased and sold. The project combines market innovation with a commitment to quality, sustainability, and community impact, aiming to strengthen the garri industry while providing tangible benefits to consumers, farmers, and the broader economy.

01.02 What is the main problem you are trying to solve?

1. Quality Assurance: Ensuring the quality of garri products can be a concern due to variations in production methods and storage conditions. The project aim to establish standards for garri production and distribution, ensuring that consumers receive products that meet specified quality criteria. 2. Promotion of Innovation: By emphasizing "invention," the project also aim to introduce innovative products and packaging solutions within the garri market, enhancing consumer appeal and market competitiveness. 3. Unemployment: Garri Mart Invention" has the potential to mitigate unemployment by creating direct and indirect jobs, stimulating the local economy, and supporting small-scale enterprises within the garri supply chain.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Nutritional Value: Garri is a rich source of carbohydrates and essential nutrients, making it a staple food that provides energy and sustenance to consumers. 2. Support for Farmers: By promoting the consumption of garri, the project can create demand for cassava, thereby supporting cassava farmers and contributing to the agricultural economy. 3. Employment Opportunities: Establishing a mart dedicated to garri could create jobs, both directly (in retail and distribution) and indirectly (in agriculture and food processing sectors), thereby contributing to local employment. 4. Quality Assurance: The project can focus on ensuring high-quality garri products, potentially offering variants such as fortified garri (with added nutrients) or organic options, meeting diverse consumer preferences.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. Consumers: People who consume garri as part of their diet 2. Farmers who grow cassava, the main raw material for garri production. 3. Retailers and Distributors: Businesses or individuals involved in retailing garri products, whether through physical stores, markets, or online platforms. 4. Local Communities: The project could benefit local communities by creating employment opportunities, supporting local agriculture, and contributing to the local economy. 5. Innovators and Entrepreneurs: Individuals or groups involved in innovation within the food industry, looking to introduce new products or processes related to garri.

01.05 When did you start working on your project?

2023-01-14

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Expertise in Cassava cultivation: She understands the intricacies of cassava farming including soil preparation, planting techniques and harvesting practices. Have experience in selecting high yielding cassava varieties suitable for garri production. She understands importance of hygiene and quality control throughout the processing chain.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/in/simbiyat-mohammedbut does not relate to the start-up idea.

01.10 Which industry best describes your project?

l) Agriculture

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

My startup contributes to this goal by creating employment opportunities within the marts itself (sales, customers service and logistics) and also along the Garri supply chain ( farmers, processors and transporters. This will contribute to economic development and reduce unemployment in the local community.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

The Garri Mart Invention project contributes to zero hunger by promoting access to nutritious food, supporting local agriculture, reducing food waste, empowering communities, and fostering sustainable food systems. These efforts collectively contribute to achieving the Sustainable Development Goal of ending hunger, ensuring food security, improving nutrition, and promoting sustainable agriculture.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

My Garri Mart Invention project will contribute to good health and wellbeing through the following ways: 1. Access to Nutritious Food: Garri, a staple food in many parts of Africa, provides essential carbohydrates and some nutrients. The project aims to improve access to garri, thereby ensuring people have a basic, nutritious food source. 2. Economic Benefits: It involves innovations in garri production and distribution, therefore, it can improve economic opportunities for local communities. Economic stability correlates with better health outcomes. 3. Community Wellbeing: My startup focuses on local food production which will foster community engagement and pride. Strong community ties are linked to improved mental health and wellbeing.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

My startup will contribute to the goal of quality education in several ways which includes: 1. Promoting Innovation: Innovation in garri production techniques and distribution channels will stimulate interest in agricultural and food sciences among local communities. This will inspire young people to pursue education and careers in related fields. 2. Educational Outreach: The project will include educational programs on nutrition, food safety, and sustainable agriculture practices. These programs will raise awareness and knowledge levels among community members, promoting a culture of lifelong learning. 3.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

My startup can contribute to gender equality goal through various ways such as : 1. Skills Development: Running a garri business requires various skills such as production, marketing, and financial management. By involving women in these roles, the business will contribute to their skill development and capacity building. 2. Empowerment through Ownership: My startup will be co-owned by women. This will promote their leadership and entrepreneurial skills. This ownership can empower women economically and socially within their communities. 3. Reducing Gender Gaps: In many parts of Africa, women face significant barriers to economic participation. By actively involving them in businesses like garri processing and sales, these barriers can be reduced, contributing to more gender-balanced economic opportunities.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

My startup will contribute to clean wateSanitation Infrastructure: The business might innovate in sanitation infrastructure, such as eco-friendly toilets or waste management systems. Proper sanitation facilities are crucial for maintaining hygiene and preventing contamination of water sources.r and sanitation goal through the following ways: 1. Education and Awareness: By promoting awareness about water sanitation and hygiene practices, the business will educate communities on the importance of clean water and proper sanitation. This will lead to behavioral changes that improve overall sanitation conditions. 2. Sanitation Infrastructure: The business will innovate in sanitation infrastructure, such as eco-friendly toilets or waste management systems. Proper sanitation facilities are crucial for maintaining hygiene and preventing contamination of water sources.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

My startup will contribute to decent work and economic growth goal through: Economic Impact on Communities: By generating income for employees and suppliers, the business contributes to local economies. This can lead to increased consumer spending, improved living standards, and overall economic development in the communities where it operates.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

My startup will contribute to industry innovation and infrastructure through: Technological Advancement: My Garri Mart invention project will contribute to the advancement of technology in the sector. This can lead to spin-off industries, new business opportunities, and improved productivity across the economy.

02.10.01 My project contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

My startup will contribute to the sustainable cities and communities goal through: Introducing innovative technologies that enhance urban efficiency, such as smart grid systems, IoT (Internet of Things) solutions for waste management, or urban farming technologies, can contribute to creating more sustainable and resilient cities.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

My startup can contribute to responsible consumption and production through: Efficient Resource Use: Implementing production processes that minimize waste, optimize energy and water usage, and reduce environmental impact contributes to responsible production. This can include using efficient machinery, recycling materials, and adopting sustainable sourcing practices.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

My startup will contribute to climate action goal through: Reducing Greenhouse Gas Emissions: Implementing energy-efficient practices in production processes and using renewable energy sources can significantly reduce the business's carbon footprint. This contributes directly to mitigating climate change by lowering greenhouse gas emissions.

02.14.01 My project contributes to the Life below water goal

6

02.14.02 Life below water - Justification

My startup will contribute to the life below water goal through: Reducing Pollution: Implementing measures to minimize pollution from production processes, such as proper waste management and reducing plastic use, prevents marine debris and pollution from entering water bodies. This supports the health of marine organisms and ecosystems.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

My startup will contribute to life on land goal through: Partnerships and Collaboration: Collaborating with conservation organizations, NGOs, governmental agencies, and local communities to implement joint initiatives, share knowledge, and leverage resources for effective land conservation and restoration efforts.

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

My startup will contribute to peace, justice and strong institution goal by Upholding high ethical standards in business operations, such as fair treatment of employees, ethical sourcing practices, and transparency in business dealings, promotes trust and integrity within the institution and the broader community.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

My startup will contribute to partnerships for the goal through Industry Collaboration. That is, participating in industry associations, networks, and collaborations focused on sustainability, innovation, and responsible business practices. This includes sharing knowledge, resources, and expertise to collectively address challenges and opportunities.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

My startup will involve Incorporation of cutting-edge technology or processes that set the business apart from competitors, improving efficiency, quality, or sustainability of operations.

05.09 Who are your main potential competitors and what makes you stand out from them?

My main potential competitors are the 1.Traditional Markets: Established markets where garri is sold alongside other food items. 2. Supermarkets and Grocery Stores: Larger retail outlets that may carry garri among their products. What makes me stand out from my potential competitors are: 1. Quality Assurance: My startup will ensure consistent quality of garri produced, by sourcing from trusted suppliers or using a specific production method that enhances quality. 2. Convenience and Accessibility: My startup will provide convenient purchasing options such as online ordering with delivery services or easy access in strategic locations.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Participating in a fashion design trainee program to gain valuable skills in order to stand out in the community.