Nigeria - Business creation project

Describe your project or startup in a few words

EasySave is an app that allows people to save using a recharge card. With EasySave, you can save as little as N 100.

01.01 Describe your project in more detail

How it works: Buy recharge card of the desired amount you want save. Type the recharge card code into the app. The app checks the amount and validity of the code. Then, the money enters your account You can withdraw your money at the end of the month.

01.02 What is the main problem you are trying to solve?

Many people who earn money daily save using a popular system of saving called Ajo (or POS), which is quite costly, inconvenient and sometimes come with some drama.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Save with Recharge card Save using USSD Low charges for saving Interest-free Overdraft

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our target market includes Traders, Market women, Keke & Bus Drivers (Generally, anyone who makes money daily)

01.05 When did you start working on your project?

2024-04-14

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Adelaja, is a skilled Product designer. He has built amazing Product designs from edutech, fintech, etc. He has experience creating visually appealing designs that are simple and meet customer needs. Tobi, our Co-founder, is an entrepreneur. She has built successful businesses. She is very analytical and has keen eye for detail. Golden, the Co-founder, is a Certified Software engineer and Technical Product Manager. He has experience in Marketing and Community Management. He is very skilled in interacting with customers to know what they need. He is passionate about building what Customers need and love.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

g) Financial services

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

By helping people save as little as 100 naira at very low cost. We help people to build wealth with the little they have.

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

1 - Strongly Disagree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

EasySave - is an improvement from the old way of saving money. Market men/women usually save using Ajo. However, you can save easily and convieniently using a recharge card. It is cheaper to save with EasySave than to save with Ajo.

05.09 Who are your main potential competitors and what makes you stand out from them?

Ajo/Cooperative Societies, CowryWise, PiggyVest We help people save easily at a at a lower cost.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I encourage females around to stand up and take advantage of the opportunities around to grow. I share opportunities for females through a community I created in WhatsApp.