Nigeria - Business creation project

Describe your project or startup in a few words

Propelling you from where you are to where you want to be, one book at a time. We seek to transform the minds of creative professionals, one book at a time.

01.01 Describe your project in more detail

We fantasize about success but underestimate the required work. Seeing affluent, respected people, we imagine becoming them - a valid, beautiful aspiration. But if it ends there, it won't manifest. Are you actively becoming or merely wishing? True success isn't achievement itself but who you become in pursuit. Becoming someone requires a process - principles and guidelines guaranteeing the desired end, often documented in books. Find those books, and you're on your journey. Impulsar propels creatives and leaders from where they are to their goals, book by book. We understand self-actualization's challenges but believe greatness awaits nurturing within each person.

01.02 What is the main problem you are trying to solve?

We're trying to solve the problem of lack of access to crucial information by those who are passionate about transforming themselves mentally.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

-Personal Growth/Self Development: We're keen on helping people maximise the resources available to become better versions of themselves. - Community Support: We aim to build a tribe, a community of like-minded individuals who can create a supportive environment for growth and learning of one another.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our project is aimed at serving creative professionals and people who are passionate about self-development.

01.05 When did you start working on your project?

2023-12-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Me (Daniel Emenike): As a Designer with over four years of experience in designing digital products – websites and mobile apps – I've honed my skills in creating visually appealing and user-friendly experiences. Alongside that, I've gained knowledge in social media management and community management through volunteering as a designer for various communities. I've also continuously improved my writing skills by constantly putting my thoughts into words. Combining my design expertise, people skills, and ability to articulate ideas effectively, I've been curating content for Impulsar's Twitter account.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://x.com/ImpulsarNg

01.10 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

By aiding people to gain access to knowledge by providing them with the necessary materials, we're enabling them broaden their horizons and see opportunities that lie around them. That way, they can maximise the opportunities to escape from poverty.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

While our project primarily focuses on information dissemination, we believe that in the long run, this can contribute to eradicating hunger. Acquiring knowledge leads to a new understanding of how to live well and improve one's quality of life. Our aim is to foster this understanding, which we hope will ultimately lead to the eradication of hunger.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

In the long run, through the acquisition of knowledge by the customer base, they'll learn how to take decisions that are pro-life and would ultimately lead to good health and general wellness.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Understanding our knowledge gaps through reading sparks a desire to learn more. This passion for acquiring meaningful knowledge can elevate education, making us more eager to learn and grow.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

At Impulsar NG, we believe in the transformative power of knowledge to foster gender equality. By curating a diverse range of books and information products, we amplify voices from all genders, ensuring inclusivity. Our content on personal development, business acumen, and financial literacy bridges gender gaps, empowering everyone. We actively feature works by women and underrepresented groups, showcasing their perspectives. Through community engagement, we highlight the importance of gender equality and create a supportive environment for discussions. At Impulsar NG, we’re dedicated to promoting a more equitable society, one book at a time.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

At Impulsar NG, while our primary focus is on providing knowledge, we understand the critical importance of clean water and sanitation. Our curated content includes resources and books that educate on sustainable practices, environmental stewardship, and public health. By raising awareness and equipping our audience with valuable information, we indirectly contribute to the goal of ensuring clean water and sanitation for all. Our mission is to empower individuals with knowledge, and part of that is promoting sustainable and healthy living practices.

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

At Impulsar NG, our primary mission is to provide knowledge and information products, and while we don't directly contribute to affordable and clean energy, we do play an important role in raising awareness. Our curated content will include books and resources on sustainable living, renewable energy, and environmental stewardship. By educating our audience, we inspire informed decisions and actions that support the transition to clean and affordable energy. So, while our impact may be indirect, we believe that spreading knowledge is a crucial step towards achieving this goal.

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Acquiring knowledge will help more people become more productive, ultimately impacting the economy positively.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

At Impulsar NG, we are committed to advancing industry innovation and infrastructure. Through our curated content, we empower individuals with knowledge that stimulates creativity and fosters innovative solutions. Our collection includes books on modern technologies, strategic business practices, and infrastructure development, equipping our audience to drive meaningful progress in their respective fields. By promoting education and empowerment, we actively contribute to shaping a future where innovation thrives and infrastructure supports sustainable growth.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

At Impulsar NG, our focus on knowledge empowerment indirectly supports reducing inequalities. Through curated content on personal development and business skills, we strive to provide equal opportunities for growth and success, fostering a more inclusive society. We believe education and access to information can make a significant difference in bridging gaps and promoting fairness.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

3

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

At Impulsar NG, we value partnerships as crucial to achieving our goals. By collaborating with authors, experts, and industry leaders, we enrich our content and deliver greater value to our audience. These partnerships ensure diverse perspectives and expertise, enhancing the impact of our resources. Through collaboration, we aim to foster meaningful connections and drive collective efforts towards our objectives.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

Impulsar stands out by specializing in curated books for creative professionals, fostering a vibrant community through niche-focused content and engaging events. Our commitment to quality curation, cultural sensitivity, and innovative digital marketing ensures we provide unique value beyond traditional bookstores, empowering our audience to grow personally and professionally.

05.09 Who are your main potential competitors and what makes you stand out from them?

My main competitors include RovingHeights and others in the book-selling space. What sets Impulsar apart is our specific focus on creative professionals. We cater to individuals passionate about self-development and upscaling themselves. Beyond just selling books, Impulsar aims to foster an active community of creative minds. Our unique approach combines curated content with community-building, empowering individuals to become their best selves.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

At Impulsar, we believe in fostering an inclusive entrepreneurial environment. We actively support initiatives that empower all entrepreneurs, including female entrepreneurs, through our content and collaborations. We're committed to contributing positively to our community's entrepreneurial diversity and growth.