Nigeria - Business creation project

Describe your project or startup in a few words

NiMAR mall is positioning itself to become the market leader in offering free customizable online shopping space to merchants, connecting B2B-B2C, sales of only quality Nigerian-made products, solution to online and offline merchants.

01.01 Describe your project in more detail

NiMAR Mall is a multi-vendor market place by NiMAR Company, We are positioning ourselves to become the market leader in offering free customizable online shopping space to merchants, connecting manufacturer, wholesalers, retailers and final consumers, anytime, anywhere, with good advertising network, customers’ reward system, sales of only quality Nigerian-made products, solution to online and offline merchants, which is to help every traditional offline shop grow quickly by joining existing technology.

01.02 What is the main problem you are trying to solve?

This idea was conceived by my observation of the prevailing challenges bedeviling quality made in Nigeria products within the e-commerce space. NiMAR online mall is sure to correct this narrative by serving as the e-commerce space via which quality Nigerian products will gain visibility and traction even in the international communities

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Recently, we are aware that the Nigerian government has decided to float her currency which means government will no longer determine the naira rate. There will be only one rate. This rate will be determined by market force. Meaning, the more we consume foreign products, the more we help in making our currency(naira) fall, and if we consume Nigeria-made products more, our currency (naira) rises. The immediate impact of this to our economy is that our local and foreign reserves will rise. This is also one of the reasons we are in business, to partner with like-minds in building our economy through our Made In Nigeria Products marketing campaign.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Households: Families and individual(s), Local wholesalers: Homebase traders that buys from Nigerian manufacturers, Manufacturers: Company's that produce in Nigeria, and SMEs: vocational entrepreneurs within Nigeria.

01.05 When did you start working on your project?

2022-02-10

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Mr. Effiong Archibong, a Web Developer, had worked with Hi-Tech as a full stack web developer for 3 year, obtained B.Sc in Micro Biology, Mr. Emmanuel Umoh, Business Analyst was trained and certify by Entrepreneur Development Institute(EDI), currently the CEO of ImaBas Technology, Ms. Lizzy Offiong, Content Creator, had obtained BA, Mass Communication, and have worked with Cross River Broadcasting Corporation as copywriter, and Mr. Alvin Bassey: Graphic Designer/Editor has a certificate in graphic design/editing from Specific computers and also a B.Sc holder.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

2

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The platform will be build for the benefit of every individual irrespective of gender, gives every gender equal opportunity to trade and buy in the same space in their comfort zone and obtain equal benefit and service delivery.

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

It helps strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development, in line with goal 17. I will develop further an open, rules-based, prediction, nondiscrimination and address the special needs/respect individual opinions.

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

My service ensure every household have access to quality food and products at the comfort of their homes with affordable prices.

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

It develop an open ecosystem, rules-based, prediction, nondiscrimination and address the special needs/respect individual opinions.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

Selling of only quality made-in-Nigeria products, offer of installmental payment, Cash reward to customers each time they buy using our platform and cash reward to a store with the highest number of successful sales.

05.09 Who are your main potential competitors and what makes you stand out from them?

COKODEAL: Was launch in 2013, with a mission to connect intra-inter African trade to global market and also provide enabling market for made in Nigeria. I-MARKET: Was born out of the desire to market Nigerian/African products. JUMIA LOCAL BY naijatechguide: Sole aim is to sell Nigeria products

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, i do organized free online digital marketing classes for female entrepreneurs with my community