Nigeria - Business creation project

Describe your project or startup in a few words

My project is centered on the production of scent leaf spice made from dried scent leaf powder which will be packaged in different plastic bags, hence making its aromatic flavour readily available in the culinary world to satisfy the palate of consumers.

01.01 Describe your project in more detail

My project, Mabella Scent Powder is aimed at bringing nature to one's doorstep as it intends to save one the stress of going in search of scent leaves when the need arises in the preparation of delicacies such as soup, stew and sauce. Mabella Scent Powder just as the name "scent" implies, will bring out the savory taste of homemade dishes as the raw materials (scent leaves) will be carefully picked from the farm, dried and pulverized into fine powder and packaged in plastic bags of different sizes with different prices tags, hence giving my customers the purchasing power to afford my product at every given point in time. My project is a sustainable one as an irrigation system will be set up for steady water supply to the scent leaf farm and it is focused on protecting the ecosystem as its production will be eco-friendly and will help to reduce waste. My project will also empower the youths through job creation, thereby reducing the rate of unemployment and maximizing profit.

01.02 What is the main problem you are trying to solve?

My product intends to fill in the gap in the culinary world by providing dishes with an enhanced taste as it will come in handy on a rainy day for example, during drought. My product also intends to serve as an alternative to synthetic drugs as it will serve as a natural remedy to various diseases when included in diets. The processed form of my product will also help to reduce food waste and address the need for efficient and sustainable food preservation techniques. It will also promote sustainable agriculture practices and mitigate environmental degradation.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. My product provides dishes with an irresistible taste and aroma. 2. My product intends to serve as a natural remedy to various diseases such as fever, indigestion, and cold when included in diets. 3. The availability and affordability of my product will give my customers easy access to the aroma of scent leaf in their dishes especially during the scarcity of fresh scent leaves. 4. My product will also save one the stress and time of processing/preparing fresh scent leaves before use.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

My targeted beneficiaries include the following; Restaurant owners Chefs and hoteliers Food Manufacturers Health- conscious individuals Vegetarians Spice traders and wholesalers Online marketers Enthusiasts of international cuisine. Countries with a high demand for scent leaves.

01.05 When did you start working on your project?

2023-09-15

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

There are no partners presently because I am yet to start up my business.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

None presently because I am yet to start up my business

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

My project supports the No Poverty goal of SDGs by eradicating poverty in my community and beyond through the creation of job and providing income sources for farmers, factory workers, and marketers.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

My business contributes to Zero hunger through food security as my product is locally sourced and hence sustainable for healthy and delicious delicacies. With the creation of job, income to afford meals will also be generated.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Due to the bioactive constituents abundant in scent leaves, my product contributes to good health and well-being as it will serve as a natural health remedy to ailments.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

My business will promote quality education through sensitization about the benefits of natural herbs and agricultural products, skill acquisition and innovative ideas.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Gender equality will be promoted as equal opportunities will be made available for both men and women. Women will also make up the workforce and supply chain in my business.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Sustainable farming practices and proper management of waste will be implemented so as to ensure clean water and sanitation.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

My business will contribute to affordable and clean energy through subscription to renewable energy sources for production.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

My business will contribute to decent work and economic growth by creating job, maximizing profit and promoting foreign trade.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

My product will add value to the food industry as it will employ innovative practices.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

My business will advocate for fair and just transactions and dealings within and among countries irrespective of gender, status quo and race.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Through sustainable Agricultural practices, my project will contribute to community development.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

My business will support responsible consumption and production by implementing work policies , obeying government regulations and minimizing waste.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

My business will support climate action by the use of renewable energy, promote eco-friendly production and packaging.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

My project will support life below water by preventing water pollution.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

My business will protect life on land by preventing deforestation, preserving scent leaf plantations and promoting good land usage.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

My project will foster peace, justice and strong Institutions by following ethical and legal business practices.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

To strengthen the means of implementation and revitalize the global partnership for sustainable development in oder to achieve the SDGs, my project will partner with NGOs, government and stakeholders.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

2

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

3

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

My project is unique and innovative as it is geared towards satisfying the palate of my customers at any given point in time, whilst maximizing profit. It is a sustainable business which will add value to the economy because spices are known to be fast moving consumer goods. Its production and packaging is eco-friendly, hence will reduce waste. My business will also inspire and encourage other entrepreneurs.

05.09 Who are your main potential competitors and what makes you stand out from them?

My main potential competitors are established spice companies, local farmers, entrepreneurs in similar line of business and online spice vendors. What makes me stand out from them include; My passion to bring nature to the doorstep of my customers. Punctuality in delivery of my product. Availability and affordability of my product. Packaging and branding of my product. Sustainable and locally sourced nature of my product. My commitment in the business and top notch customer service. My partnerships with local farmers Loyalty and trustworthiness which will help me build strong relationships with my customers and partners. My careful selection and processing of scent leaves ensures a high-quality product. My ability to adapt to changing market demands and customer preferences.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Not yet.