Nigeria - Business creation project

Describe your project or startup in a few words

.it is a greenhouse vegetable farm business that is involved in the production of high quality, nutritional and fresh green vegetables like tomatoes, peppers, strawberries, spinach and lettuce for consumption.

01.01 Describe your project in more detail

We are committed to the improvement of tasty and nutritional quality through production of organic farm fresh vegetables at economically viable prices to consumers in Nigeria and we are looking at exportation of these produce into the international markets to meet increased demand for these products. There is an insatiable market for vegetable produce in Nigeria and demand is on the rise on a daily basis, nearly every household consume vegetables in Nigeria and the world at large. Nigeria domestic production of tomatoes less the tomatoes wasted along the value chain, 1-3 million tones-is not sufficient to meet the demand. Hence, the country continues to rely on tomato paste importation to meet the existing gap.

01.02 What is the main problem you are trying to solve?

The problem we are trying to solve is wastage of harvested tomatoes from the farm estimated at about 45% and resulting in the scarcity of the produce. These losses arise due to poor transportation infrastructure and inadequate storage facilities. PROBLEMS AND SOLUTION To solve this problem, we are mechanizing an automated greenhouse for vegetable production including tomatoes production using a modern storage facility and adequate logistics to reduce the problem of scarcity and waste and ensure daily delivery of produce to customers and availability of the produce all year round. Our Automated greenhouse is tech driven in that we are installing greenhouse automation solutions to maintain the desired temperature and humidity while taking care of the lighting and irrigation system using fustigation manager and ozone purification and water treatment. All operations can be monitored and controlled via a central climate control computer

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

• Offer of fresh from farm vegetables, organic farm produce with no harmful herbicides or fertilizers healthy nutritional values. • Establishment of a modern greenhouse for tomato production and daily delivery of sliced/blended vacuum-sealed farm fresh tomatoes solves the problem of scarcity, wastage and spoilage of the produce on the farm, during transportation, at the market and stores and reduces cost. • Our use of high quality planting materials with no artificial fertilizers or harmful herbicides and inclusion of vegetables preparation manual promotes good health. • Establishment of our vegetable outlets at strategic locations reduces cost, increases efficiency, productivity and yield. • Also the use of information technology in organizing farming and sales. • Mechanization and the introduction of our specially designed automated greenhouse technology that is cheaper, more effective, and efficient

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our growing customer base includes individuals, traders, market men and women, hotel and restaurants supermarkets and stores. In time, the business will embrace agro processing. Local communities: By providing fresh, locally grown produce to local communities, greenhouse vegetable farming can help support local food systems and promote food security. Urban consumers: Urban consumers who value fresh, healthy, and locally grown produce can benefit from greenhouse vegetable farming. They can have access to a wide range of vegetables, including those that are out of season or not readily available in their local markets.. Food processors: Food processors who rely on fresh produce as an ingredient can benefit from the consistent supply and quality of greenhouse-grown vegetables. Restaurants and hotels: Restaurants and hotels that prioritize using locally sourced and fresh produce can benefit from greenhouse vegetable farming. Wholesalers and distributors: Wholesalers and distributors .

01.05 When did you start working on your project?

2024-02-23

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Born into a family of subsistence farmers, I have a strong foundation in agriculture and a deep appreciation for the value of sustainable food production. Despite my initial training in law, I have always been drawn to the world of agriculture and have been exploring ways to combine my passion with my business skills.With a strong foundation in law and a certificate in logistics and supply chain management, I have developed a unique understanding of the business side of agriculture. My experience in business management has equipped me with the skills to analyze market trends, develop effective marketing strategies, and manage operations efficiently. As a graduate of the Women's Digital Entrepreneurship Program, I have learned how to leverage digital tools to grow my business and stay competitive. Participation in the Youthrive Entrepreneurship Program has given me the confidence to take risks and pursue my entrepreneurial aspirations. Farm Manager. Bachelor Degree in Agriculture.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/rutanjoly_agro_enterprise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

01.10 Which industry best describes your project?

l) Agriculture

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Job creation and employment opportunities: A greenhouse vegetable farm can create jobs for local residents, providing a steady income and improving livelihoods. This can be particularly beneficial for rural areas where employment opportunities may be limited. Food security: By producing fresh and nutritious vegetables, the farm can improve food security for local communities, reducing the reliance on imported or expensive food products. This can be especially important for vulnerable populations such as low-income families, the elderly, and people with disabilities. Local economic development: The farm can stimulate local economic development by sourcing materials and services from local suppliers, creating a multiplier effect that benefits the entire community. Increased income for farmers: By providing a consistent and reliable market for their produce, the farm can increase the income of local farmers, helping them to break out of poverty and improve their overall well-being.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Increased food production: Greenhouse farming enables the production of high-quality vegetables throughout the year, regardless of the season or climate. This can help increase food availability and reduce food insecurity. Year-round supply: Greenhouse farms can provide a consistent and reliable supply of fresh vegetables to local markets, ensuring that people have access to nutritious food throughout the year. Improved food quality: Greenhouses allow for controlled growing conditions, which can result in higher yields, better flavor, and higher nutritional content of vegetables. Reduced food waste: Greenhouse farming can help reduce food waste by producing high-quality crops that are less likely to be rejected due to cosmetic defects or spoilage. Supports local economies: By selling produce directly to local consumers or restaurants, greenhouse farms can help support local economies and keep money within the community. Job creation and economic empowerment.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

educed exposure to chemical residues: By not using artificial herbicides and fertilizers, the farm minimizes the risk of exposure to harmful chemical residues on crops, which can have adverse effects on human health, particularly for children and vulnerable populations. Improved food quality: The farm's focus on sustainable practices ensures that the produce is free from chemical contaminants, resulting in healthier food options for consumers. This contributes to the goal of providing access to nutritious food for all (SDG 2). Increased nutrient density: Organic farming practices, such as those used in the greenhouse vegetable farm, often result in higher nutrient levels in crops due to soil health and biodiversity. This means that consumers can enjoy more nutritious food, which is essential for maintaining good health (SDG 3). Support for local health: By providing fresh, healthy produce to local communities, the farm helps promote healthy eating habits and supports local health

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Holistic Learning Environment: A sustainable farm that promotes organic and eco-friendly practices can serve as a living laboratory for students to learn about environmental science, ecology, and sustainability. By observing and participating in the farm's operations, students can gain hands-on knowledge about the importance of responsible land use, conservation, and sustainable agriculture. This experiential learning can foster a deeper understanding of the interconnectedness of human and environmental health. STEM Education: The farm's focus on organic farming practices and innovative techniques (e.g., vertical farming, hydroponics) can provide opportunities for students to develop their skills in Science, Technology, Engineering, and Math (STEM) fields. By exploring the science behind sustainable agriculture, students can gain a deeper understanding of the relationships between ecosystems, soil health, and crop production. Education on Healthy Eating: A farm that promotes organic

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Increased Women's Participation in the Workforce: By employing 80% of women, the farm is actively promoting gender equality by providing more opportunities for women to participate in the workforce. This is a critical step in reducing the gender gap in employment and economic participation. Reducing Gender Stereotypes: The farm's focus on women's employment challenges traditional gender stereotypes and promotes a more inclusive and diverse work environment. This helps to break down social barriers that often limit women's participation in certain industries. Empowering Women: The farm's employment opportunities empower women to take control of their lives, earn a stable income, and contribute to their families' well-being. This, in turn, can lead to increased economic independence and self-reliance. Addressing Gender Pay Gap: By employing women in a traditionally male-dominated industry, the farm is helping to address the gender pay gap. Women are more likely to be paid equally or even

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Water Conservation: Greenhouse vegetable farming uses a controlled environment, which allows for efficient water use. Irrigation systems can be designed to minimize water waste and maximize crop yields. This reduces the demand on natural water resources, helping to conserve water and mitigate the impact of water scarcity. Water Recycling: Greenhouses often use hydroponics, aeroponics, or other soilless cultivation methods, which require less water than traditional farming practices. This can also enable the recycling of water from the growing process, reducing the amount of water needed for irrigation and minimizing wastewater generation. Reduced Chemical Use: Greenhouse farming often employs integrated pest management (IPM) strategies that reduce the need for chemical pesticides, herbicides, and fertilizers. This minimizes the risk of water pollution and protects aquatic ecosystems. Improved Water Quality: By using controlled irrigation systems and recycling water,

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Renewable Energy Use: Greenhouses can be powered by renewable energy sources such as solar, wind, or geothermal energy, reducing their reliance on fossil fuels and decreasing their carbon footprint. This can help reduce greenhouse gas emissions and promote a cleaner energy mix. Energy Efficiency: Greenhouses can incorporate energy-efficient technologies such as LED lighting, sensors, and automated systems to optimize energy consumption and reduce waste. This can help minimize the energy required to maintain optimal growing conditions, reducing the farm's energy costs and carbon footprint. Local Food Production: By producing vegetables locally, greenhouses can reduce the need for transportation and storage, which can contribute to greenhouse gas emissions. This can help reduce the carbon footprint of the food system and promote more sustainable agriculture practices. Water Conservation: Greenhouses can use advanced irrigation systems and water management technologies to conserve water

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Job Creation: A greenhouse vegetable farm can create employment opportunities for local residents, providing them with decent work and a stable income. This can be especially beneficial for rural communities where job opportunities may be limited. Diversification of Local Economy: Formal Employment: By establishing a formal business, a greenhouse vegetable farm can provide employees with access to benefits, social security, and other labor protections, which can contribute to decent work. Economic Growth: The farm can generate income through the sale of fresh produce, contributing to the local economy and promoting economic growth. This can lead to increased economic activity, job creation, and improved living standards. Innovation and Entrepreneurship: A greenhouse vegetable farm can encourage innovation and entrepreneurship in the agricultural sector, as farmers experiment with new technologies and techniques to improve yields, reduce costs, and increase efficiency

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Innovative Technology: Greenhouse farming uses advanced technology such as climate control, irrigation systems, and precision agriculture to optimize crop production. This innovative technology can be applied to other industries, promoting innovation and entrepreneurship. Job Creation: Greenhouse farms create jobs not only in the farm itself but also in related industries such as seed production, irrigation system maintenance, and equipment manufacturing. This can lead to economic growth and employment opportunities. Infrastructure Development: Greenhouse farms require specialized infrastructure such as greenhouses, storage facilities, and transportation systems. The development of this infrastructure can stimulate local economies and create opportunities for further investment. Sustainable Agriculture: Greenhouse farming practices can promote sustainable agriculture by reducing the environmental impact of traditional farming methods. This can lead to a reduction in greenhouse gas

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Access to fresh produce: Greenhouse farms can provide fresh, nutritious, and locally grown produce to urban and rural communities, increasing food availability and accessibility. This is particularly important for marginalized groups, such as low-income households, children, and older adults, who may have limited access to healthy food options. Job creation and economic empowerment: Greenhouse farms can create job opportunities for local residents, providing a source of income and economic empowerment. This can be especially beneficial for marginalized groups, such as women, youth, and people with disabilities, who may face barriers to employment. Food security and stability: By providing a consistent supply of fresh produce, greenhouse farms can help ensure food security and stability, reducing the risk of food insecurity and related social and economic issues. Reduced food waste: Greenhouse farms can help reduce food waste by using advanced technology and sustainable farming

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Local food production: By growing vegetables in a controlled environment, greenhouses can provide fresh, locally grown produce to urban communities, reducing reliance on long-distance transportation and supporting local food systems. Urban agriculture: Greenhouses can be integrated into urban areas, providing a source of fresh produce and promoting urban agriculture, which is a key component of sustainable cities. Job creation and economic development: Greenhouse farms can create employment opportunities in urban areas, contributing to local economic development and poverty reduction. Community engagement: Greenhouses can serve as community hubs, hosting educational workshops, farmers' markets, and other events that promote community engagement and social cohesion. Water management: Greenhouses can be designed to optimize water usage, reducing the strain on urban water supplies and promoting water conservation. Waste reduction: Greenhouses can implement recycling program

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Reduced waste: By growing vegetables in a controlled environment, greenhouses can reduce food waste by ensuring that produce is harvested at optimal quality and reducing the risk of spoilage. Increased food security: Greenhouses can produce high-quality vegetables year-round, which can improve food security and availability, particularly in areas where access to fresh produce is limited. Sustainable agriculture practices: Greenhouses can implement sustainable agriculture practices, such as using hydroponics, aeroponics, or aquaponics, which reduce water consumption and minimize the use of pesticides and fertilizers. Conservation of natural resources: By using controlled environments, greenhouses can conserve natural resources such as water, soil, and energy. Reduced carbon footprint: Greenhouses can reduce their carbon footprint by using renewable energy sources, such as solar or biogas power, and by optimizing their energy consumption through efficient lighting and heating systems.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Reduced Carbon Footprint: By using controlled environment agriculture (CEA) techniques, greenhouses can reduce the carbon footprint associated with traditional outdoor farming practices. This includes minimizing the use of fossil fuels, reducing soil degradation, and promoting soil carbon sequestration. Increased Food Production: Greenhouses can increase food production in a sustainable and efficient manner, which can help mitigate the effects of climate change by reducing the pressure on natural resources. This can also help to reduce food waste and promote food security. Climate-Resilient Agriculture: Greenhouses can provide a stable and climate-controlled environment for crops, which can help to protect them from extreme weather events, such as droughts, floods, and heatwaves. This can help to ensure a consistent supply of fresh produce, even in the face of climate change. Water Conservation: Greenhouses can use advanced irrigation systems that conserve water and reduce the risk

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Water Conservation: Greenhouses use controlled environments, which minimize the amount of water needed for irrigation. This reduces the pressure on natural water resources, preserving them for future generations. Efficient Water Use: Greenhouses often use drip irrigation systems, which deliver water directly to the roots of the plants, minimizing evaporation and runoff. This approach reduces water waste and ensures that the plants receive the right amount of water. Reduced Chemical Use: Greenhouses can reduce the use of chemical pesticides, herbicides, and fertilizers by using integrated pest management (IPM) techniques, which promote a balanced ecosystem and reduce the risk of water pollution. Water Recycling: Some greenhouses use closed-loop systems, where water is collected and reused multiple times, minimizing the amount of water that needs to be replenished . Biodiversity Conservation: Greenhouses can be designed to mimic natural ecosystems, providing a habitat for beneficial

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

increase food production: Greenhouse vegetable farms can produce high-quality, fresh produce year-round, increasing food availability and reducing the reliance on external sources. This can help to alleviate hunger and malnutrition, which are major challenges in many parts of the world. Sustainable agriculture practices: Greenhouses can promote sustainable agriculture practices by minimizing the use of chemical pesticides, herbicides, and fertilizers, which can harm the environment and human health. Instead, greenhouses can use integrated pest management techniques, crop rotation, and organic farming methods. Soil conservation: Greenhouse farming can help to conserve soil health by reducing soil erosion, improving soil structure, and promoting soil biota. This can help to maintain soil fertility and reduce the need for synthetic fertilizers. Water conservation: Greenhouses can use hydroponic or drip irrigation systems, which reduce water waste and conserve this precious resource.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Food security and stability: By producing a consistent and reliable supply of fresh vegetables, the greenhouse farm helps to ensure food security, which is essential for peaceful communities. Food security can reduce tensions and conflicts that arise from hunger and poverty. Community development: The farm can provide employment opportunities for local residents, which can contribute to social cohesion and community development. This can help build stronger, more peaceful communities. Sustainable agriculture practices: By adopting sustainable agricultural practices, the farm can serve as a model for responsible land use, which can promote environmental justice and peace. Environmental stewardship: By adopting sustainable practices, the farm can promote environmental stewardship, which is essential for a healthy planet and future generations. Social responsibility: The farm can prioritize social responsibility by ensuring fair labor practices, providing safe working conditions,

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Collaboration and partnerships: The greenhouse farm can partner with local organizations, universities, and research institutions to share knowledge, best practices, and resources. This collaboration can foster partnerships and strengthen institutions. Innovative solutions: By embracing innovative technologies and techniques, the farm can develop new solutions to address global challenges, such as climate change, which can contribute to a more just and peaceful world. Economic empowerment: The farm can generate income and create jobs, which can help to reduce poverty and promote economic empowerment. This can contribute to more stable and peaceful societies.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

3

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

• Offering a wide variety of fresh off-seasonal vegetables and fruits. • Latest and efficient greenhouse farm machines and equipment • Quality Packaging • Providing excellent customer service and customer-centric experiences. • Special Offers • Pricing Strategy- Pricing will be reasonable, so customers feel they receive greenhouse products at great value. Year-round production: Greenhouse farming allows for continuous production of vegetables, even during the off-seasons. This ensures a steady supply of fresh produce to the market, reducing the reliance on imports and increasing food security. Increased crop yields: Greenhouses provide optimal growing conditions, leading to higher crop yields and improved quality. This can lead to increased revenue for farmers and reduced post-harvest losses.

05.09 Who are your main potential competitors and what makes you stand out from them?

Freshtemp Farms: One of the largest and most well-established greenhouse vegetable farms in Nigeria. They have a strong distribution network and a wide range of products. Freshway Farms: Another large player in the market, known for their high-quality produce and efficient logistics. Nigerian Vegetable Producers Association (NVPA): A cooperative of small-scale farmers who produce a variety of vegetables, including leafy greens, tomatoes, and bell peppers. What Makes Rutanjoly stand out Farms Stand Out? While most competitors focus on a few staple products, we offers a diverse range of different types of vegetables, including exotic varieties. Our greenhouses are equipped with state-of-the-art climate control systems, allowing us to produce vegetables year-round, regardless of the season or weather conditions.. Strong Online Presence: Our e-commerce platform allows customers to place orders online and have fresh produce delivered directly to their doorstep. Customer-Centric Approach

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Women's Empowerment Workshops: I am organizing regular workshops on entrepreneurship, business planning, and marketing specifically for women in the community. These workshops will provide women with the skills and knowledge they need to start and grow their own businesses. Mentorship Program: I will pair female entrepreneurs with experienced mentors who can provide guidance, support, and encouragement. This will help women build confidence and overcome challenges in their entrepreneurial journey.