Nigeria - Business creation project

Describe your project or startup in a few words

Fortified is a deodorant. Unlike an antiperspirant, Fortified is a natural deodorant that's made to suit all skin types especially sensitive ones, and it comes in a variety of scents, sizes, and texture for individual convenience.

01.01 Describe your project in more detail

Our project is a natural based deodorant that's made by using materials that combats body odor using ots antimicrobial property and are not harmful to the body. We are incorporating the use of carrier oils such as rose hip, almonds oils, and jojoba oils, those mostly preferred by vegans, and avoiding materials such as baking soda that has been an ingredients people mostly complain about because of its irritation. Materials for our products are sourced from Africa, and we've carefully researched, and selected essential oils produced in Africa, and possess no threat of irritation to the skin. Our aim is promote Africa's beauty, and personal care culture.

01.02 What is the main problem you are trying to solve?

1. Problem of irritations for customers who complains about antiperspirant, and prefers to use a perfume 2. Problem of inconvenience: Customers are not comfortable using a product that possesses harm to their skin, or health, and so we are working on a product that would possess no harm nor threat to their skin. Problem of sweating: Customers are always particular about using products that doesn't make them sweat much. Personal care practice in Africa: In align with our mission on encouraging African's both young and old prioritize self care, we would be engaging young Africans in personal, and self care practices that would better their activities within the society.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Our ingredients used are skin friendly, and posses no threat on it 2. It heals skin bumps that are mistakenly made by razor cut during shave 3. One model we are trying to develop is that, apart from using a deodorant which is also a part of a self care routine, we also give our customers the opportunity to connect with other person's through phone calls.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our products are targeted to the young populations in Africa aged 15 -40yrs who don't have enough money to get basic safe, and reliable personal care products. They are aware, and conscious of the health benefits, and would avoid anything that possess any threat to their health. They are mostly undergraduate student, teachers, and private workers. They also are appreciative of brands that offers classy, quality products at a reduced cost irrespective of the quantity. They are also mostly Internet users. They are also individuals that would always want to draw attentions, and complements, hence, they are very careful the products the use. They also avoid using popular products so as to avoid people guessing correctly the right kind of scents they are using.

01.05 When did you start working on your project?

2024-04-07

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Favour Joseph: Graphic designing, creative thinking Abasifreke Efik: Community Manager, tech enthusiast Idongesit Akpawo: Customer Relationship Manager; communication

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/profile.php?id=61552687131744

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

The person's who are going to be working with us as team mates would have earn wages for the services, and skills rendered, and in that way the job created would reflect in the improved standard of living.

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Our natural deodorant aims at providing a safe and cruelty free care products

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

Our brand has a project that's designed for the women, and would be collaborating with NGOs that celebrate girls, and women advocacy.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

One of the projects we are committed to doing is engaging in a once in a month clean up campaign within streets in our local community. This is turn would help prevents flooding, that's been as a result of clogging up of our drainage system.

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

When the productivity level of the population is increased the reflection would be seen on a positive economic growth and development. Apart from that, proceeds of the tax from business would benefit the economy

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

We are working hard to provi

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

We are working toward using biodegradable packages like cardboard

02.14.01 My project contributes to the Life below water goal

6

02.14.02 Life below water - Justification

Our biodegradable materials are safe when it decomposes, and does not affect water bodies.

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

Our biodegradable packages doesn't possess any environmental hazard on land organisms

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

We would be working with various organizations that aims at implementing the SDGs to also enhance their services, and reach out to more person's

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

Our product includes an other ingredients that helps in antibacterials, and giving the skin comfortable

05.09 Who are your main potential competitors and what makes you stand out from them?

Both local, and foreign manufacturers of body powders, oil perfumes, whole body deodorant, antiperspirant, and natural deodorant. What stands us out is the story our brand is built on with our designs which is about promoting Africans creativity, body care, and richness which is against their normal perception on the continent. We also stand out in our organizations process which has to do with relating with customers in a way that helps us save cost on acquiring new customers, and marketing process.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, supporting some female owned business by recommendation, and partnering with them for any Social community project they handle.