Nigeria - Business creation project

Describe your project or startup in a few words

Doormut is an online shopping experience that offers a vast selection of groceries, personal care products, and home supplies from a variety of vendors right within your city. Simplifing customers life with convenient delivery.

01.01 Describe your project in more detail

Doormut is a delivery platform with a social and environmental conscience. It empowers users to shop smarter and save money through features like price comparison across vendors, convenient scheduling options, and subscription services for recurring grocery deliveries. Additionally, Doormut offers optional product insurance from damages. Beyond convenience, Doormut prioritizes sustainability. This could involve utilizing electric vehicles for deliveries, investing in eco-friendly packaging, and partnering with local businesses to minimize transportation footprints. Doormut also aspires to be a community partner, potentially collaborating with stakeholders on initiatives to promote sustainable practices. In essence, Doormut goes beyond just deliveries. It's a platform that empowers users, supports local businesses, and strives to create a positive social and environmental impact.

01.02 What is the main problem you are trying to solve?

There are challenges faced by shoppers who need to shop for groceries, personal care products, and home supplies. Here are the main problems Doormut aims to solve: Time Constraints: Busy schedules often leave little time for grocery shopping and errands. Inefficient Shopping: Comparing prices and finding the best deals across different stores can be time-consuming. Inconvenience of Deliveries: Traditional grocery deliveries may not offer flexible scheduling options. Risk of Running Out of Essentials: Remembering to restock on household items can be a hassle.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

For Customers On doormut, customers can save time and money by comparing prices from local vendors. Rest assured with guaranteed delivery protection. They also enjoy ultimate convenience by scheduling deliveries and customising monthly subscriptions for groceries, personal care products, and home supplies – all delivered to fit their busy schedule. For Stores Stores partnered with us gain access to a wider pool of potential customers, boosting their sales and brand awareness within the city. We also offer order management and processes for stores, allowing them to focus on core business activities. For Dispatchers: Dispatchers on our platform can earn more money on deliveries compared to traditional methods. This allows them to increase their income and build a successful delivery career. In dispatchers the flexibility to choose their work schedule and manage deliveries on their own terms.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our project is aimed at busy individuals within a city who are looking for a convenient and cost-effective way to shop for groceries, personal care products, and other home supplies. This could include: Young professionals: Busy individuals with limited time for shopping or errands. Working parents: Individuals with families who juggle work and childcare responsibilities. Students: Students living in apartments or dorms who need to stock up on essentials. Anyone who values convenience and time-saving solutions: People who appreciate the ability to compare prices, schedule deliveries, and automate recurring purchases.

01.05 When did you start working on your project?

2021-11-22

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Eunice Emmanuel Eunice Emmanuel is a business owner with a background in digital and affiliate marketing with a passion for innovation and creativity. Eunice has demonstrated a keen understanding of consumer behaviour and market trends. She has achieved remarkable success in driving brand awareness and customer engagement. With a commitment to excellence and a relentless drive for success, she exemplifies the spirit of entrepreneurship and innovation in everything she does.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

http://www.doormut.com

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Increased Economic Opportunity for Local Vendors: Doormut creates new sales channels for small, local vendors within a city. By connecting them with a wider customer base through the platform, Doormut contributes to their economic growth. Furthermore, Increased sales for local vendors can lead to job creation and potentially empower them to hire more people within their communities. This can contribute to poverty reduction by creating new income opportunities. Courier Opportunities: Doormut's platform can provide a source of income for individuals who sign up as couriers. This can be particularly beneficial in areas with high unemployment rates, offering a flexible earning opportunity. In addition, Doormut caters to individuals seeking flexible work arrangements. Couriers can choose delivery schedules that fit their needs, allowing them to work around other commitments or existing jobs.

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

Doormut contributes to the UN's Good Health and Well-being Goal (SDG 3) in several ways, by promoting healthy habits and increasing access to essential goods:

02.04.01 My project contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

Doormut aligns with the UN's Gender Equality Goal (SDG 5) by promoting a more equitable distribution of household tasks and potentially creating opportunities for economic empowerment, particularly for women. Here's how Doormut contributes: Convenience for Busy Lives: Doormut frees up valuable time traditionally spent on errands, potentially allowing women (and men) to pursue personal or professional goals. Reduced Stress and Improved Well-being: By minimizing time spent on errands, Doormut can help reduce stress levels for both men and women, potentially creating a more balanced and equitable distribution of household labor. Economic Empowerment through Flexible Work (Potential): Courier Opportunities: Doormut's platform can provide flexible work opportunities for couriers, potentially appealing to women seeking work-life balance. Supporting Women-Owned Businesses: Doormut can highlight and promote products from women-owned businesses on its platform, empowering female entrepreneurs

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

Doormut aligns with the UN's Decent Work and Economic Growth Goal (SDG 8) by creating a platform that benefits both workers and businesses. Here's a breakdown of its contributions: Delivery Network: Doormut's platform creates job opportunities for a network of couriers who deliver goods to customers. This can contribute to employment growth within the local economy. Also promoting flexible and potentially rewarding work opportunities for couriers. Platform for Local Vendors: Doormut provides a platform for local businesses to reach a wider customer base, potentially increasing sales and revenue. This can contribute to economic growth for these businesses and potentially create job opportunities within their own operations. Empowering local businesses and stimulating economic activity within the community. Doormut can play a role in promoting responsible practices and collaborating with local businesses to ensure fair treatment of all stakeholders.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

Doormut goes beyond just connecting customers with essentials. It actively contributes to the UN's Industry, Innovation, and Infrastructure Goal (SDG 9) by fostering a culture of technological advancement within the on-demand delivery sector. Here's a deeper look at how Doormut achieves this: Route Optimization: Doormut's platform can utilize route optimization algorithms to plan efficient delivery routes. This potentially reduces travel time and distance for couriers, contributing to Reduced Traffic Congestion and Lower Emissions. Technological Innovation for Efficiency: Having a User-friendly platform to ensure a smooth experience for both customers and vendors. Additionaly, Data-Driven Optimization to optimize delivery routes, potentially reducing travel times and distances for couriers. AI-powered Monitoring: implementing AI technology to monitor the behaviour of all stakeholders (customers, vendors, couriers) within the platform to further better their experience on the platform.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Doormut tackles inequalities on multiple fronts, creating a more equitable marketplace for local businesses and customers, while offering income-generating opportunities with flexible schedules. Doormut contributes to Reduced Inequalities by: Platform for Diverse Vendors: Doormut provides a platform for a variety of local businesses, potentially including small, minority-owned businesses, to reach a wider customer base. This can contribute to economic growth and empowerment within these communities. Doormut's price comparison feature helps customers find the best deals on essential goods. This can be particularly valuable for low-income individuals and families who struggle with rising food and household product costs. Further more, Doormut's delivery services can be a lifeline for people with disability save money on essentials and expand their budget. 3. Providing flexible income opportunities for a diverse workforce.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

Doormut contributes to SDG 11 by fostering a more sustainable urban environment through route optimization, supporting local businesses, and encouraging eco-friendly practices within its platform. Doormut contributes to Sustainable Cities and Communities by: 1. Optimizing deliveries to reduce traffic congestion and emissions through optimised routes save time and fuel for couriers, leading to a more sustainable delivery model. In addition, fewer vehicles on the road contribute to cleaner air and reduced greenhouse gas emissions. 2. Consolidating deliveries to minimize "last-mile" impact. 3. Encouraging sustainable packaging and partnerships by promoting practices like locally sourced products or organic options.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Doormut aligns with the UN's Responsible Consumption and Production Goal (SDG 12) by promoting sustainable practices throughout its platform. Here's how Doormut contributes: Empowering consumers to make informed and sustainable choices by smart shopping list suggestions based on past purchases and household size, Doormut can recommend appropriate quantities and, clear product information,  Promoting resource efficiency through delivery optimisation where customers can explore options like bicycle deliveries for shorter distances or electric vehicles for larger deliveries, reusable packaging, and reduced food waste. Supporting vendors who prioritize sustainability practices in their supply chain. Sustainability Badges and Recognition: Doormut implements a badge system to recognize vendors and couriers with strong sustainability practices, further incentivizing responsible production within the platform.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

Promoting Sustainable Delivery Options: Exploring Eco-Friendly Deliveries: Doormut can explore alternative delivery methods with a lower environmental impact, by using electric scooters or bicycle deliveries for shorter distances within the city, producing zero emissions and, Electric Vehicle Integration or longer distances or larger deliveries, Doormut can explore partnerships with companies offering electric vehicle delivery fleets. Optimizing Routes for Reduced Emissions: Route Optimization with Data: Doormut leverages data analytics to plan efficient delivery routes, minimizing travel distances and potentially reducing overall traffic congestion within the city. This translates to: Lower Emissions: Fewer vehicles on the road contribute to cleaner air and reduced emissions of greenhouse gases (GHGs) like CO2, a major contributor to climate change. Encouraging eco-friendly packaging practices and reusable packaging initiatives.

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

Doormut's Impact on Life Below Water (SDG 14) might be less direct than its contributions to other SDGs, but there are still potential connections to consider: 1. Potential for Reduced Plastic Pollution: Reusable Packaging Initiatives: As discussed in SDG 12 (Responsible Consumption and Production), Doormut's promotion of reusable packaging options can contribute to a reduction in single-use plastic packaging waste. This can help minimize plastic pollution that eventually reaches our oceans, harming marine life and ecosystems. 2. Supporting Sustainable Seafood Vendors (if applicable): Curated Product Collections: If Doormut offers groceries or prepared meals, it can potentially feature products from vendors who prioritize sustainable fishing practices. This can indirectly support the health of fish populations and ocean ecosystems.

02.15.01 My project contributes to the Life on land goal

3

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Doormut embodies the essence of the UN's Sustainable Development Goals (SDGs) by fostering Partnerships for the Goal (SDG 17). Here's how Doormut leverages partnerships to create a positive impact: 1. Partnerships for Sustainability: Collaboration with Local Businesses: Doormut partners with local vendors, providing them with a platform to reach new customers and expand their reach. This fosters economic growth within communities and promotes a more sustainable local economy. Working with Environmental Organizations (Potential): Doormut can explore partnerships with NGOs or environmental groups to: Raise awareness: Collaborate on educational campaigns promoting sustainable practices among Doormut's customer base. Support community initiatives: Partner on projects like tree planting programs or urban garden development. 2. Empowering People Through Technology: Collaborate with courier service providers or unions to ensure fair wages, work practices, and clear communication

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

My potential competitors include Glovo, Jumia Foods, Mano, Jiji. Doormut goes beyond just deliveries. We empower you to shop smarter and save time with these unique features: Price Comparison : Unlike our competitors, Doormut lets you compare prices of the same item across different vendors while you browse. Find the best deals and stretch your grocery budget further. Schedule Deliveries : For customers with busy schedules, doormut allows customers to schedule deliveries at their convenience, ensuring your groceries arrive exactly when they need them. Subscription Options for Planning: Doormut's subscription options allow users to set up recurring grocery deliveries, saving them time and money while ensuring you never run out of essentials. Package Insurance: Doormut offers optional product insurance against damage and theft.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Mentoring women in providing design services as part of a solution in the tech ecosystem.