Nigeria - Business creation project

Describe your project or startup in a few words

Wild Green fashion company is a luxury brand that is focus on street wears, Ready-to-wear, native wears, and high-end styling. We will be making outfit for both male and female gender, their age ranges from young adults to mature.

01.01 Describe your project in more detail

Wild Green fashion company as the name implies, we are focused on sustainability and craftsmanship. We cherish our planet and we are here to take care of our planet. We have chosen to reduce waste, protect our water bodies, and lives on land. In Wild Green fashion our aesthetic is used denim outfit. We use this denims outfit to create unique pieces with a blend of quality cultural designed fabrics with a touch of high-end fashion styling. The used denim outfits are taken to textile testing laboratory to be tested for bacterial and viral contaminants, chemical residue, durability of the outfit. We stand for sustainability and cultural relevance.

01.02 What is the main problem you are trying to solve?

Wild Green fashion company is focused on sustainability, cultural relevance and eco-friendly materials. We designed this company to reduce waste in the Nigeria fashion industry. We aim to solve this problem of waste by upcycling used denim outfits.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1- premium materials and eco-friendly materials are used to ensure durability and comfort. 2-we pay attention to details, to guarantee high-quality pieces. 3-Exclusive designs that set our customers apart giving a feel of confidence and sophistication .

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1- individuals who has passion for quality and craftsmanship. 2- individuals with high disposable income. 3-indviduals who are drawn to exclusivity, sophistication and prestige. 4- global luxury consumers 5- young adult to matured consumer 6- body size that ranges from small to large. We do not cater for large body size.

01.05 When did you start working on your project?

2024-04-01

01.06 How many other partners are associated with your business venture?

5

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Baselink business consultant; is a reputable company that focuses on branding, digital marketing, and graphics designing. They have been in existence over four years and have worked with lots of brands in and outside Nigeria. Mide Fayanju and Co Solicitors; is general law practice firm, 3years standing now. Several successes, they have successfully incorporated and worked on the compliance of not least than 80 client companies. Mr Suliaman Ismail Abidemi; has a qualification in B.Tech Accounting. He is also an expert in Human resource. Worked with Olam group for over 2 years. Mr Joseph Lebechi Elechi; he is a creative director, has an experience of over a decade. He has worked with several fashion houses within Nigeria. Mr Sola Babatunde; He is a qualified software engineer, he as worked with several companies within and outside Nigeria over the period of four years.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/davids_palace?igsh=MTVpMnQ3dWtzZGFzcw==

01.10 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Wild Green fashion has drawn out plans to ensure all workers get fair wages to meet their basic needs that way the issue of poverty is been tackled. Trainings to develop our workers skills which will increase productivity, ultimately driving economic growth and poverty is reduced. Sharping their skills gives them a security for higher-paying jobs or build their entrepreneurship skills by owning their fashion brands in the future. Up cycling wasted materials will reduce cost of production and in turn increase our investment which impact economic growth.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

We have plans to partner with NGOs to give food to the less privilege and rural community. We also plan to have free educational programs that offer free skill training to rural community to help them secure jobs, that in turn gives them wages to meet their hunger need.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Wild Green fashion is focused on using high-quality and eco-friendly materials that is tested by textile testing laboratory not to be toxic to the health of our workers and consumers. Fashion is an extension of a person, we are committed to offer products that boost the confidence and self-esteem of our customers ensuring self-acceptance. We are ensuring fair working ethics, providing a safe and healthy work environment, no long working hours to ensure our workers well-being. Our fashion brand kicks against obesity and embrace fitness. Achieving this we streamlined our production sizes to small, medium, large, we do not produce for extra large.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

We are committed to ensure our workers get consistent training as trends evolves and the use of technology. We would have online platform that campaign for a sustainable practices in Nigeria fashion industry. We have plans for workshops and masterclasses as the company progresses. Free educational skill training to the rural communities.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

We are having a retail store that's inclusive to both gender. We are ensuring equal pay for equal work regardless of the gender. We creating desgins that caters to both gender.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

We will implement water usage efficient practices in our retail store. We will minimize our packaging to reduce the amount of waste that ends up in waterways. We will ensure we reduce water waste during production. Upcycling used denim outfits will reduce the amount of waste that can block water ways.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

We will invest in renewable energy source such as solar. We will implement energy efficient practices during manufacturing and in our retail store; Turning off machines, turning off irons and other electric equipment or appliances when not in use. We will be using energy efficient lighting and equipment. We will be on constant research for innovations on energy efficiency. Most importantly, we reduce the high carbon footprint by upcycling used denim outfit.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

We are creating a safe and healthy work environment. We ensure fair wages to meet our workers basic needs. We ensure we not exploiting our workers, no extreme long work hours. We are adding to the economic growth with the job opportunities we create. We are reducing waste, encouraging people to bring their used denim outfits by paying them. For every denim outfit not used people will earn.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

We are leveraging the use of technology such as we; Artificial intelligence, augmented reality, Virtual reality for design, data collection for consumer's demand, marketing to reach our target Audience. We will be creating our e-commerce platform to enhance seamless shopping experience. Implementing quality control process to ensure high standard. We make plans for disaster recovery by having an insurance with a leading insurance company. Upcycling used denim outfits is a great innovation.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Providing training for our workers to appreciate cultural diversity. Embracing our traditional craftsmanship to protect our heritage, by creating unique pieces that cut across all different cultures. Our retail store will be designed for both gender.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

We aim to design our retail store with energy-efficient lightning and best architectural design that showcase beauty and civilization. We will adopt the use of renewable energy source such as solar panels to reduce production of CO in the community. Upcycling used denim outfit will reduce waste on our city roads and water ways.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

We are focused on using premium materials for durability and longevity which encourage responsible consumption. We are upcycling used denim outfits which in turn reduces production waste and gives justification for responsible production. We are leveraging technology to analyze data for customer's demand to avoid excess inventory. Our personalized services allow us to have responsible production by designing a high-end fashion piece for one person at a time.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Our fashion brand has less carbon footprint. Regardless, we are investing in solar panel to avoid the use of generators that can produce CO into the air. For our retail store architectural design we are including tree planting for beautification and carbon sequestration. Upcycling used denim outfit reduces waste that can cause carbon emission. When the wastes are piled up it can lead to wanting to burn the wastes, carbon is been emitted into the air causing air pollution, water pollution, and soil degradation.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

We are intensional about the use of eco-friendly materials, all our packaging materials will be ocean-friendly. We will implement water reduction usage during production and in our stores. We will create ocean inspired design to make awareness for ocean conservation. Upcycling used denim will reduce waste that can cause water pollution.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Our store and work environment architectural design carries the planting of trees which improve soil conservation. Our quality focus helps us select eco-friendly materials. We are upcycling used denim outfits which reduces waste that can cause soil degradation. Our packaging is minimized to reduce waste that can cause environment pollution.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

We ensure compliance to all government laws and regulations. We sure all taxes are paid. We ensure fair labour practices, fair wages, and safe working condition. We are promoting equal opportunity for our workers.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

We will partner with textile testing laboratory. We will partner with NGOs to help tackle the issue of hunger in rural communities and offer free skills training to young adult. We are open to collaboration with tech companies within the country to develop innovative sustainable practices. We are open to collaboration with other brands, artist and designers to create pieces that promote sustainable practices.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

3

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

What makes Wild Green fashion unique, we are upcycling used denim outfits to recreate unique pieces. we are focused on cultural fusion. We are blending our native style with street wear style with high-end fashion to create a distinctive aesthetic. All our materials will be sourced locally, from the deepest root of our local textile manufacturers, the likes of Adire in Abeokuta. Wild Green fashion is about the storytelling of success, wealth, prestige, we are focused on this core to connect emotionally with our customers and show them the beauty in our culture.

05.09 Who are your main potential competitors and what makes you stand out from them?

The likes of; Ejiro Amos Tafiri Andrea Iyama Lisa Folowiyo Atafo Deola Sagoe What makes wild Green fashion stand out is the aesthetic we have chosen, upcycled used denim outfits. The uniqueness of our craftsmanship has made us stand out.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am inspiring other females to pursue their passion and entrepreneur dreams. I am showcasing a female talent, letting the world know women are more than the stereotypes. I am creating employment opportunity and growth for women in the fashion industry.