Nigeria - Business creation project

Describe your project or startup in a few words

My platform promotes African-made products, empowers African creators, boosts the African economy, and connects Africans in the diaspora with authentic items from home, fostering cultural connection and economic growth.

01.01 Describe your project in more detail

Our project, Afrisan, is a comprehensive platform designed to promote African-made products and empower African creators. The primary goals of our platform are to enhance the visibility of African craftsmanship, boost the African economy, and provide Africans in the diaspora with access to authentic products from their homeland. Key Features: 1. Marketplace for African Products - Diverse Product Range - Quality Assurance 2. Empowerment of African Creators - Support and Training - Fair Trade Practices 3. Boosting the African Economy - Economic Impact - Partnerships 4. Connecting the Diaspora - Global Reach - Cultural Connection Technology and Innovation - User-Friendly Interface - Secure Transactions - Logistics and Distribution Impact and Vision: Our vision is to create a thriving ecosystem where African products are celebrated and valued globally. By empowering creators and connecting the diaspora, we aim to foster economic growth and cultural pride across Africa.

01.02 What is the main problem you are trying to solve?

There are two major problems Afrisan will solve: 1. To erase the doubts on the authenticity of African-made Products, hereby encouraging African creators to create quality products. 2. To give Africans in diaspora the opportunity to have a taste of home no matter where they are. Bottom line: In solving these problems, it will boost the economy of Africa through exports and regular trader within Africa.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. If you're looking to buy any African-made products, Afrisan is the go-to channel. 2. African creators can increase their sales by listing their products on Afrisan's platform to global audience. 3. Creators can get feedback from a global audience on how they can improve their products.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. African Product Creators: Artisans, craftsmen, and entrepreneurs in Africa who produce authentic African goods, providing them with a platform to reach a global market and expand their businesses. 2. African Economy: By promoting African-made products, we contribute to economic growth and development across the continent, supporting local industries and job creation. 3. Africans in the Diaspora: Individuals of African descent living abroad who seek authentic products from their homeland, allowing them to stay connected to their culture and heritage. 4. Global Consumers: People worldwide interested in unique, high-quality African products, enriching their shopping experience with diverse and culturally significant items.

01.05 When did you start working on your project?

2024-02-02

01.06 How many other partners are associated with your business venture?

5

01.07 Among the other partners, how many are female?

4

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Fashion Vendors: Setera Crochet: Specializes in crochet attire for adult and children with over 4 years of experience in textile design and garment manufacturing. Gbayi Signaturez: Focuses on contemporary footwears, blending modern styles, with over 5 years in the fashion industry. Dan Majesty Shoes: Dan is also an expert in shoe making with over 6 years of experience. Hendra Creatives: Known for luxury African prints, with a portfolio of high-profile clients and 7 years of experience customized clothing. Beauty Product Vendor - Udé Beauty Offers organic skincare and beauty products, with a specialization in using natural African ingredients, boasting 4 years of experience in beauty and wellness.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

www.afrisan.store

01.10 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Our platform promotes African-made products and empowers local creators, which directly contributes to reducing poverty. By providing a marketplace for these products, we create economic opportunities for artisans and entrepreneurs in Africa. This enables them to earn a stable income, support their families, and invest in their communities, thereby helping to alleviate poverty.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Our platform promotes sustainable agriculture by providing a marketplace for African-made agricultural products. By empowering local farmers and product creators, we help ensure they have access to broader markets, which increases their income and encourages sustainable farming practices. This, in turn, supports food security and improved nutrition in their communities by making local, nutritious food products more widely available.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Afrisan promotes well-being by providing access to authentic African products, many of which include natural and traditional health products. These products often incorporate traditional remedies and wellness practices that support physical and mental health. Additionally, by empowering African creators and boosting the local economy, we help improve the economic well-being of communities, which is a critical determinant of overall health and well-being.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Our platform indirectly contributes to SDG 4 by empowering African product creators, many of whom invest their earnings back into their communities, including education. Additionally, we plan to introduce educational programs and resources on our platform that teach traditional African craftsmanship and entrepreneurship, promoting lifelong learning and skills development.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Our project strongly contributes to achieving gender equality and empowering all women and girls. By promoting African-made products and supporting local artisans and creators, we actively engage and empower women entrepreneurs across various sectors such as fashion, crafts, and food production. Additionally, our platform provides equal opportunities for both men and women to showcase their talents and products, thereby fostering a more inclusive and gender-equal marketplace.

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Our project directly aligns with and significantly contributes to promoting sustained, inclusive, and sustainable economic growth as outlined in SDG 8. By creating a platform to promote African-made products and empower local artisans and creators, i am fostering economic growth in African communities. Through my initiatives, i provide opportunities for entrepreneurs to access new markets, expand their businesses, and generate sustainable income.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

My project plays a pivotal role in advancing SDG 9 by promoting inclusive and sustainable industrialization and fostering innovation. By providing a platform for African creators to showcase their products, I contribute to the growth of sustainable industries across the continent. Furthermore, my emphasis on empowering local artisans and entrepreneurs fosters innovation within communities, driving economic development and contributing to the resilience of African economies.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

My project plays a significant role in reducing inequality within and among countries by providing a platform for African product creators, particularly those from underrepresented communities and regions, to access global markets. By promoting African-made products, I empower local artisans, entrepreneurs, and small businesses, thereby creating economic opportunities and reducing economic disparities.

02.11.01 My project contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

By promoting African-made products, I aim to reduce reliance on imported goods and encourage local production. My platform emphasizes sustainability by showcasing products made with eco-friendly materials and production processes. Additionally, I facilitate a circular economy by connecting consumers with local artisans and producers, thereby reducing waste and encouraging the reuse of resources within African communities.

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

By creating a platform that promotes African-made products and empowers local artisans and creators, I foster economic growth and sustainable development in Africa. Through strategic partnerships with local producers, logistics companies, and e-commerce platforms, I facilitate access to markets and resources, ultimately contributing to the achievement of the Sustainable Development Goals.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

My project stands out for its unique approach to promoting African-made products and empowering creators. Unlike traditional e-commerce platforms, it focuses specifically on showcasing authentic African craftsmanship and culture. By providing a platform dedicated to African products, I'm filling a niche in the market and offering consumers worldwide access to a diverse range of high-quality goods directly from African artisans and creators. Additionally, your project not only boosts the African economy but also fosters a sense of community and connection among Africans both at home and abroad. This innovative model creates a bridge between continents, offering a taste of home to Africans in the diaspora while simultaneously promoting economic growth and cultural exchange.

05.09 Who are your main potential competitors and what makes you stand out from them?

My main competitors include; Afrikrea, Kudu, Made in Africa and Africa Things. What sets me apart from them include; 1. I'm more concerned about the authenticity of products that will make buyers happy. 2. Offering a wider range of products that represent the rich diversity of African culture and creativity, including unique items not readily available on other platforms. 3. Creating a strong sense of community among your users and empowering indigenous creators to improve in their productivity.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No