Nigeria - Business creation project

Describe your project or startup in a few words

The Healthy Club provides everyone with access to dietician-certified nutritious recipes, dietician consultations, and Chefs who can help you prepare meals with the click of a button. We are democratizing access to useful, timely nutrition for all.

01.01 Describe your project in more detail

The Healthy Club is a 3 tier, product platform. I. You can request for dietician services. 2. You can buy healthy, dietician approved products such as healthy recipes, meal plans, cookbooks and physical products on the website. 3. You can request for chefs services on the website. At the Healthy club, different seller can sell their healthy recipes that will be vet by our in-house dietician and designated approved or not. The healthy club will also serve as marketplace for chefs services for users too busy to prepare these meals and they can also request dietician services for a more personalized dietary care. At the Healthy Club, we are building the largest directory of healthy nutritious recipes and food.

01.02 What is the main problem you are trying to solve?

The main problem The Healthy Club is trying to solve is the lack of accessible, reliable, and personalized nutrition guidance for everyone. Many individuals struggle to find trustworthy dietary information and resources that fit their specific needs and lifestyle. The Healthy Club addresses this issue by providing a comprehensive platform where users can access dietician-certified nutritious recipes, consult with dieticians, and get assistance from professional chefs to prepare healthy meals. By democratizing access to nutrition resources and support, The Healthy Club aims to make healthy eating more achievable and convenient for all, promoting better health outcomes and well-being.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The Benefits of using the Healthy Club are as follows: 1. Instant real-time access to dieticians for weight and lifestyle management. 2. Access to authentic healthy recipes you can prepare from the comfort of your home to boost your health and vitality. 3. Access to Nutritious Products: The platform features a range of dietician-approved products, including healthy recipes, meal plans, cookbooks, and physical products.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Busy Professionals: Those with hectic schedules who struggle to find time for meal planning and cooking can benefit from convenient access to nutritious recipes and meal preparation assistance. Health-Conscious Consumers: Individuals who prioritize their health and wellness and seek reliable nutrition guidance and products to support their lifestyle choices. People with Dietary Restrictions: Individuals with dietary restrictions or specific health concerns, such as allergies, food intolerances, or chronic conditions, can benefit from personalized advice and tailored meal plans from certified dieticians. Families: Families looking to improve their eating habits and incorporate more nutritious meals into their daily routine can a family-friendly recipes and meal-planning resources.

01.05 When did you start working on your project?

2023-10-10

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Alexander Ubaka: As the software engineer and tech expert, Alexander leverages over 5 years of experience in the tech industry to develop and maintain the platform's technological infrastructure. His skills in software development ensure the smooth functioning and user-friendly interface of The Healthy Club's digital platform. Ndidika Francis: With over 2 years of experience as a dietician, Ndidika Francis contributes her expertise in nutrition science to provide personalized advice and guidance to users. Her knowledge helps ensure that the dietary recommendations and meal plans offered by The Healthy Club are evidence-based and tailored to individual needs. Chef Mensah: As a seasoned chef and recipe developer with over 12 years of experience, Chef Mensah brings culinary creativity and expertise to The Healthy Club. His background working with top hotels and restaurants in Abuja ensures that the recipes and meal preparation assistance offered on the platform are the highest quality

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.thehealthyclub.org

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The Healthy Club contributes to the No Poverty goal by democratizing access to nutrition resources and support. By providing affordable access to dietician-certified nutritious recipes, meal plans, and consultations, and assisting users in meal preparation, we empower individuals from all socio-economic backgrounds to make healthier food choices. This reduces the financial burden of accessing personalized nutrition guidance and helps alleviate poverty by promoting better health and well-being for all.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

The Healthy Club significantly contributes to the Zero Hunger goal by providing access to dietician-certified nutritious recipes and consultations. This ensures that individuals have the knowledge and resources needed to achieve food security and improved nutrition. By democratizing access to these resources, The Healthy Club helps reduce malnutrition and supports individuals in making healthier food choices. Although it does not directly promote sustainable agriculture, it encourages better dietary habits that can indirectly support more sustainable food systems.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

With The Healthy Club, people have unhindered access to nutrition professionals and recipes formulated and developed by experts for nutrition, health, and wellness. The Healthy Club's primary mission aligns with promoting good health and well-being by offering access to nutritious recipes and professional dietician consultations. This can lead to better health outcomes, prevention of diet-related diseases, and overall improved well-being. We are democratizing access to useful timely nutrition that can boost wellness and quality of lives

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

The Healthy Club contributes to quality education by providing resources and consultations that educate individuals about nutrition and healthy living. These services promote lifelong learning opportunities by equipping people with the knowledge they need to make informed dietary choices. Access to dietician-certified nutritious recipes and professional consultations supports inclusive and equitable education by ensuring everyone has the opportunity to learn about and adopt healthier eating habits.

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

The Healthy Club promotes gender equality by providing equal access to nutrition resources and support for all individuals, regardless of gender. We actively work to empower women and girls by offering opportunities for female dieticians, chefs, and other professionals to thrive and contribute their expertise to the platform. Additionally, our inclusive approach ensures that all users, regardless of gender, receive personalized nutrition guidance and support to improve their health and well-being, for a more equitable society.

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

The Healthy Club contributes to decent work and economic growth by creating employment opportunities for professionals in the nutrition and culinary fields. By hiring dieticians, chefs, and other experts, we support their livelihoods and enable them to utilize their skills to benefit our platform and its users.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

The Healthy Club contributes to industry innovation and infrastructure by leveraging technology to revolutionize the way nutrition resources and support are accessed and utilized. Our digital platform provides a scalable solution that can reach a wide audience, helping to bridge gaps in nutrition education and access to healthy food options. By innovating in the nutrition and wellness sector, we contribute to the development of new approaches and technologies that can improve overall health outcomes and promote sustainable practices in the food industry.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

The Healthy Club reduces inequalities by providing equal access to nutrition resources and support for individuals from diverse backgrounds. Our platform offers affordable services, such as dietician consultations and meal planning assistance, ensuring that all can access personalized nutrition guidance. By addressing barriers to health and wellness, we aim to reduce disparities in health outcomes and empower individuals to lead healthier lives, regardless of their circumstances.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

The Healthy Club contributes to sustainable cities and communities by promoting healthier lifestyles and lowering healthcare systems' strain. We provide access to nutritious recipes, meal plans, and consultations, we empower individuals to make healthier food choices. Our focus on sustainable practices in nutrition and food preparation supports environmental conservation efforts, contributing to the overall sustainability of cities and communities.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

The Healthy Club promotes responsible consumption and production by advocating for nutritious and sustainable food choices. We emphasize the importance of selecting ingredients that are not only healthy but also environmentally friendly, supporting sustainable agriculture practices and minimizing food waste. Through our platform, users can access recipes and meal plans prioritizing locally sourced, seasonal ingredients, reducing the carbon footprint associated with food production and distribution. By encouraging conscious consumption habits and promoting a circular economy approach to food, we contribute to fostering sustainable consumption and production patterns.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The Healthy Club contributes to climate action by promoting sustainable food choices and practices. We advocate for the use of locally sourced, seasonal ingredients in our recipes and meal plans, reducing the carbon footprint associated with food production and transportation. Through education and awareness, we empower individuals to make environmentally conscious decisions about their food consumption, contributing to efforts to combat climate change and its impacts.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

The Healthy Club contributes to the Life on Land goal by promoting sustainable agricultural practices and biodiversity conservation. We encourage the use of locally sourced, organic ingredients in our recipes and meal plans, supporting sustainable farming methods that preserve soil health and minimize habitat destruction.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

The Healthy Club contributes to peace, justice, and strong institutions by fostering inclusive access to nutrition resources and support. We prioritize equal access to services regardless of background, promoting inclusivity and social cohesion. We provide access to evidence-based nutrition information and healthier food choices, that can lead to more peaceful and cohesive communities. Additionally, by adhering to ethical business practices and promoting transparency in our operations, we help build trust and accountability.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

The Healthy Club actively contributes to partnerships for sustainable development by collaborating with various stakeholders, including dieticians, chefs, health organizations, and sustainable food suppliers. These partnerships allow us to leverage collective expertise and resources to promote nutrition education, access to healthy food, and overall well-being. By working together with partners, we strengthen the means of implementation for sustainable development goals, fostering innovation and driving positive change in the food and wellness industry. These partnerships, help revitalize the global commitment to promoting healthier lifestyles and sustainable food systems.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

The Healthy Club stands out for its unique approach such as Integrated Platform: Unlike traditional nutrition services that may offer either dietitian consultations or meal planning assistance, The Healthy Club provides an all-in-one platform. High level of personalization Dietitian consultations provide personalized meal plans and users interact with chefs to adapt recipes to suit their tastes and dietary requirements.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors include traditional nutritionists or dietitian services, meal kit delivery companies, and online recipe platforms. They include Samsung Food, Glovo Foods, Checkit and others. What sets The Healthy Club apart from these competitors is its integrated platform, which combines personalized dietitian services, a curated selection of dietician-approved products, and on-demand chef assistance. provides users with a one-stop solution for all their nutrition needs.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am currently mentoring some young women about 5 of them in providing business advice and mentoring in areas of business and personal growth