Tunisia - Business creation project

Describe your project or startup in a few words

First gaming studio for social and environmental impact in the world. We link the revenue from our games to NGOs works for meal donations (WFP), tree planting (Eden Reforestation Projects), school support (UNICEF), and clothing provision (Oxfam).

01.01 Describe your project in more detail

We create mobile games that not only entertain but also contribute to change lives and planet. We link the revenue from our mobile games to charitable works, providing meals to minorities facing famine, planting trees to combat climate change, offering clothing to people in need, and ensuring access to education in rural areas by donating essential items to schools. This allows anyone to contribute to a better future simply by playing. Our collection of mobile games: 🍲 Cook Meal: (Puzzle game) A real meal is donated for each level completed. 🌳 Forest Shot: (Simulation game) A real tree is planted for each level completed. 🏫 School Quiz: (Quiz game) Real school furniture is donated for each level completed. 👖 Cloth Box: (Fusion game) Real clothing is provided for each level completed. We collaborate with reputable NGOs such as WFP, UNICEF, Eden Reforestation Project, and Oxfam. These partnerships ensure the credibility and effectiveness of our initiatives.

01.02 What is the main problem you are trying to solve?

Impact Games aims to tackle social and environmental issues such as deforestation, famine, limited education access, and clothing scarcity for disadvantaged individuals. We bridge the gap between gaming and meaningful social change by embedding charitable actions directly into gameplay. While gaming has traditionally been about entertainment, our approach transforms it into a tool for addressing urgent global challenges. Players achieve in-game milestones that translate into real-world benefits like tree planting and meal donations, fostering effortless engagement in impactful causes. This not only boosts awareness but also cultivates responsibility and empathy among gamers. Partnering with established NGOs bolsters our credibility and expands our impact, ensuring tangible improvements in communities affected by these issues.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Impactful Engagement: Each game directly contributes to social and environmental causes such as meal donations, tree planting, school support, and clothing provision. Players can see measurable results of their gameplay, which fosters a sense of accomplishment and satisfaction. This direct impact motivates continued engagement and support for charitable initiatives. Educational and Awareness Building: Through gamification, Impact Games educates players about pressing global issues such as hunger, deforestation, education disparities, and poverty. Players gain insights into these challenges through gameplay, raising awareness and encouraging informed discussions about solutions and societal impact. Community and Collaboration: The games foster a community of socially conscious players who share a common goal of making a positive difference. This community engagement strengthens connections and collaborations among players and NGOs, amplifying the impact of charitable efforts .

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Target Audience: Gamers interested in contributing to social and environmental causes through gameplay. Primary Beneficiaries: Marginalized communities globally facing poverty, food insecurity, educational barriers, and impacted by environmental issues such as deforestation. Environmental Impact: Supports environmental initiatives such as tree planting and habitat conservation, addressing challenges like deforestation and climate change. Partnerships: Collaborates with NGOs to ensure resources support verified environmental and social initiatives effectively. Educational Impact: Raises awareness among players about global issues like hunger and environmental sustainability. Community Engagement: Fosters a socially conscious gaming community committed to positive environmental and social change. Philanthropic Integration: Integrates charitable actions directly into gameplay, empowering players to make a tangible impact on both social and environmental issues.

01.05 When did you start working on your project?

2023-09-01

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

AI engineer, with five years of experience working with startups, has developed deep expertise in integrating AI into gaming environments. Their role is to enhance our gaming experiences, making them more immersive and engaging.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.impactgames.co/

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

By linking gameplay achievements directly to charitable actions such as meal donations, tree planting, school support, and clothing provision, Impact Games addresses poverty in multiple dimensions. These initiatives directly benefit marginalized communities globally, providing essential resources and improving livelihoods. Through partnerships with NGOs, Impact Games ensures that these efforts reach those most in need, contributing to sustainable development and poverty alleviation worldwide. By engaging players in meaningful social and environmental causes, Impact Games empowers individuals to make a tangible impact on poverty reduction while enjoying interactive and educational gameplay experiences.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Through games like "Cook Meal," which partners with the World Food Programme (WFP), every level completed translates into real meals donated to communities in need. This initiative directly addresses food insecurity by providing nutritious meals to disadvantaged populations facing hunger globally. Additionally, by raising awareness about food security issues through gameplay and educational content, Impact Games empowers players to understand and engage with sustainable agriculture and nutrition improvement efforts. By gamifying philanthropy, Impact Games not only supports immediate hunger relief but also promotes long-term food security and sustainable agricultural practices, contributing to the broader goal of achieving Zero Hunger worldwide.

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

Through our games, we promote health education and awareness about various health issues such as nutrition, hygiene, and disease prevention. Educational content within gameplay informs players about healthy lifestyles and practice

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Impact Games enhances educational goals through engaging games like "School Quiz," fostering knowledge retention and lifelong learning. We collaborate with educational institutions and NGOs to improve infrastructure and provide resources globally. Proceeds fund projects like school furniture donations, ensuring all students access quality learning environments. Our games raise awareness about educational challenges, empowering players to contribute to inclusive, equitable education for all,

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

We promote diverse representation and positive role models in our games, challenging stereotypes. Through educational content, we raise awareness about gender-based discrimination and advocate for equal opportunities. Collaborating with gender equality organizations, we support initiatives empowering women and girls through education and leadership. Our games foster community engagement, encouraging players to advocate for gender equality and contribute to a more inclusive society globally.

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Through our initiative to finance charities, we support economic stability and job creation. A significant portion of our game proceeds is directed towards NGOs and charitable organizations focused on community development, education, health, and environmental sustainability. This financial support not only aids in immediate relief efforts but also contributes to long-term economic resilience by addressing root causes of social issues

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Impact Games utilizes gaming for good by integrating charitable actions directly into gameplay. Players contribute to real-world social and environmental causes through our games, such as donating meals, planting trees, supporting education, and providing clothing. This innovative approach not only raises awareness about global issues but also engages a wide audience in meaningful actions. By harnessing the popularity of gaming, Impact Games demonstrates the transformative power of entertainment to drive positive social impact, fostering a community dedicated to creating a better world through enjoyable gameplay experiences.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Through inclusive gaming narratives and diverse representation, we challenge stereotypes and promote empathy. Educational content raises awareness about social inequalities, empowering players to advocate for equal rights and opportunities. Collaborating with organizations, we support initiatives addressing systemic barriers and advocating for policy changes. By engaging players in meaningful dialogue and actions, we inspire collective efforts to reduce inequalities globally.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

we promote awareness and action on urban sustainability, encouraging players to adopt eco-friendly practices. Educational content within gameplay informs about urban planning, resilience, and community development. We collaborate with local governments and experts to support initiatives enhancing public spaces, transportation, and environmental stewardship. By integrating innovative gaming technology, we simulate sustainable solutions that inspire real-world urban development. Impact Games strives to create inclusive, safe, resilient, and sustainable cities and human settlements through interactive and educational gaming experiences.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Through educational gameplay, we promote awareness of sustainable practices. We integrate principles of the circular economy, advocate for environmental policies, and inspire behavioral changes toward responsible consumption and production patterns globally.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Forest Shot, a game developed by Impact Games, addresses critical environmental issues such as deforestation and climate change. Players engage in gameplay where each level completed results in real trees being planted through partnerships with organizations like the Eden Reforestation Projects. Deforestation contributes significantly to climate change by reducing carbon sinks and disrupting ecosystems. Forest Shot not only raises awareness about these issues but also takes direct action by facilitating tree planting initiatives. Through this game, players directly contribute to reforestation efforts, restoring habitats, sequestering carbon, and combating climate change effects. Impact Games leverages the game's popularity to promote environmental stewardship and empower players to make a tangible impact on global reforestation. The partnership with Eden Reforestation Projects ensures the credibility and effectiveness of these initiatives, fostering a sustainable future.

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Our games like Forest Shot actively support reforestation efforts through partnerships with organizations like Eden Reforestation Projects. By planting trees in-game, players directly contribute to restoring and sustainably managing forests. We raise awareness about biodiversity loss, desertification, and land degradation through educational gameplay. Impact Games advocates for sustainable land use and collaborates with NGOs to promote policies that protect terrestrial ecosystems. Through interactive gaming, we empower players to take tangible actions towards preserving and restoring life on land for future generations.

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

Through interactive storytelling, our games promote conflict resolution and empathy. We raise awareness about social justice issues and advocate for transparent, inclusive governance. Impact Games engages players in civic responsibility, fostering a culture of peace and supporting the development of accountable institutions globally.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Revenue Sharing with Charities: Impact Games directly contributes to sustainable development goals by sharing a portion of its revenue with charitable organizations. Each game sold or played contributes to specific causes such as education, health, environment, and social justice. Collaboration with NGOs: We partner with reputable NGOs to ensure the effective implementation of charitable initiatives. These partnerships strengthen our impact and credibility in addressing global challenges. Promoting Global Partnerships: Impact Games actively advocates for global partnerships that support sustainable development. By fostering collaborations among stakeholders, including governments, businesses, and civil society, we amplify our efforts in achieving the SDGs. Transparency and Accountability: We prioritize transparency in our revenue-sharing model and operations, ensuring that funds are allocated responsibly to maximize social impact.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

Impact Games stands out in the gaming industry by merging entertainment with social and environmental impact. Our unique approach not only engages players in meaningful gameplay experiences but also drives real-world change through financial support. By harnessing the immersive power of gaming for good, we demonstrate how innovative business models can address global challenges and contribute positively to sustainable development goals.

05.09 Who are your main potential competitors and what makes you stand out from them?

Impact Games stands out in the gaming industry by merging entertainment with social and environmental impact The global mobile games market exceeds $185 billion. We are targeting the casual mobile games segment in the USA, estimated at $18 billion, with the aim of capturing 1% of that market, equivalent to $180 million. However, the primary social and environmental impact will be in African countries through our charity partnerships. King - Dominates the market with iconic titles like Candy Crush Saga, Bubble Witch Saga, and Farm Heroes Saga. - Excels in social features and live operations, keeping players engaged for extended periods. Playtika - Leaders in free-to-play social casino games like Slotomania and House of Fun. - Aggressive monetization strategies. Zynga - Renowned for FarmVille and Words With Friends, but has diversified into various casual genres. - Offers puzzle, hidden object, and match-3 games alongside social casino and word games.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I'm supporting women entrepreneurs in rural regions by offering my expertise in business and innovation for free. My coaching encompasses the essential aspects of a pitch deck, business plan, and financial plan.