South Africa - Business creation project

Describe your project or startup in a few words

Phutha Mmoho aims to implement an effective waste management system in Free State, Botshabelo reducing waste disposal issues and promoting a cleaner environment. The project will include:Waste collection and segregation,Recycling and composting,Educationa

01.01 Describe your project in more detail

This waste management plan strives for maximum waste recovery through composting, recycling and re-using, and aims at zero waste to b disposed illegally onto dump-yards and landfills. The long term objective is thus to reduce the environmental degration caused by waste. The business will then using a pyrolysis machine which will convert the waste into petroleum products such as diesel.

01.02 What is the main problem you are trying to solve?

The aim of this project is to start a centralized waste management activities in the Free State region, thereby ensuring that effective measures and procedures are implemented for the handling, storage, transportation and disposal of waste that is generated from local communities.  The plan outlines measures for collection, temporay storage and safe disposal of waste streams associated with the project and includes provisions for the recovery, re-use, and recycling of waste.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

- Increased access to energy: Electricity provides energy access to households, businesses, and industries, supporting economic growth and development. - Improved quality of life: Electricity enables the use of appliances, lighting, and heating/cooling, enhancing the overall quality of life for citizens. - Reduced carbon emissions: A shift from coal to renewable energy sources like solar and wind power helps minimize carbon emissions and mitigates climate change.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Community participation in the(WMP) is key to sustainable and intergrated project. The aim is to get as many as local influencers to participate and activiley contribute to the project. Mostly we want to create a special feeling of ownership to the households whose waste is managed effectively and efficiently.

01.05 When did you start working on your project?

2024-01-03

01.06 How many other partners are associated with your business venture?

5

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

The Company will be led by a core team consisting of 3 managers with different experience and knowledge. Matomba Gumede grew up in Botshabelo and attends the University of Free State for her undergraduate education. Matomba’s major is BCom Accounting, she will obtain a degree in Chartered Accounting (CA). Atang Mifi who is a Co-founder of Group-On Holdings, was born in the small town of Dewetsdrop and studies at the Central University of Technology and will strive to obtain a degree in Business Management. Moeketsi Mphuthing, who grew up in Botshabelo is the founder of Group-on Holdings, he has gained experience through several initiatives that he has implemented, he received seminars from several government institutions such as the South African Reserve Bank (SARB) and the Financial Sector Conduct Authority (FSCA).

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Hundreds of thousands of people in Free State find their livelyhoods in opportunities in the area of waste, “the rag pickers”. A waste management plan must hence be understood in this informal yet organized setting. In order not bypass these individuals, they will prioritized in the employment process and offered continuous employment in the projects. The project will employ economically disadvantaged groups. Our aim here is to particulary engage and employ women. And especially women from socially and economicaly marginalized groups, as well as widows. Besides women, the project will employ men, as well as men livings with disabilities. We will as far as possible employ people from the concerned communities.

02.02.01 My project contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

2

02.04.02 Quality education - Justification

Educate and Emgage the Community Raising awareness about waste management is crucial for long-term success. Group-on Holdings will organise community based events, workshops, and awareness campaigns that will educate people about the importance of proper waste management and invlove in the process.

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

The project will employ economically disadvantaged groups. Our aim here is to particulary engage and employ women. And especially women from socially and economicaly marginalized groups, as well as widows. Besides women, the project will employ men, as well as men livings with disabilities. We will as far as possible employ people from the concerned communities.

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

Phutha Mmoho waste management project will contribute to the clean water and sanitation goal in 4 ways: 1. Reduced Water Pollution: we will implement proper waste management that will prevent waste from entering water sources, reducing pollution and contamination. 2. Safe Disposal: Secure landfills and proper disposal of waste prevent leachate from contaminating groundwater. 3. Recycling and Composting: Recycling and composting programs reduce waste sent to landfills, decreasing the risk of water pollution. 4. Wastewater Treatment: Our effective waste management will include treating wastewater, ensuring it's safe for reuse or release into the environment. By addressing waste management, a project will contribute to achieving clean water and sanitation for communities, reducing water-borne illnesses, and improving public health.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Energy produced from plastic waste, also known as plastic-to-fuel (PTF) or chemical recycling, can be cheaper than traditional energy sources for several reasons: 1. Low-cost feedstock: Plastic waste is often abundant and readily available, reducing the cost of raw materials. 2. Reduced transportation costs: Converting plastic waste into energy locally can save on transportation costs compared to transporting traditional fuels. 3. Lower processing costs: Plastic waste can be converted into energy through relatively simple and cost-effective processes, such as pyrolysis or gasification.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

My waste management project will provide work opportunities to waste pickers in the following ways - Recognition and Integration: my waste management project will recognize the importance of waste pickers in the waste management system and integrate them into the formal waste management process. - Organization and Voice: Waste pickers are organized into cooperatives or associations, which provides them with a collective voice to negotiate with governments and private companies for better working conditions and access to waste. - Access to Waste: My waste management project will ensure that waste pickers have access to waste, which is essential for their livelihood. - Training and Capacity Building: this waste management project will provide training and capacity-building programs for waste pickers to improve their skills and knowledge in waste management. - Economic Benefits: This waste management project will provide waste pickers with a stable income and access to markets

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

An industry and innovation in this waste management project can include: 1. Waste-to-Energy Technologies: Converting waste into energy through incineration, gasification, or anaerobic digestion. 2. Recycling and Upcycling: Implementing advanced recycling technologies and upcycling initiatives to maximize waste reduction and resource recovery. 3. Waste Sorting and Segregation: Implementing efficient waste sorting and segregation systems to increase recycling rates and reduce contamination. 4. Smart Waste Management Systems: Utilizing IoT sensors, data analytics, and mobile applications to optimize waste collection routes, reduce waste disposal costs, and improve citizen engagement.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

The team has developed ways on how the waste management project can help reduce inequalities between women and men 1. Gender Analysis: The business will conduct a gender analysis to identify specific needs and challenges faced by women and men in waste management. 2. Women's Empowerment: this project will provide opportunity for training and economic opportunities for women in waste management, such as recycling and composting initiatives. 3. Gender-Responsive Planning: Involve women in planning and decision-making processes for waste management projects, ensuring their needs and perspectives are considered. 4. Education and Awareness: we will promote gender-sensitive education and awareness campaigns to challenge stereotypes and promote equal opportunities in waste management. 5. Gender-Equal Employment: we will ensure that equal employment opportunities for women and men in waste management, including in leadership and decision-making positions.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Phutha Mmoho waste management system will contribute to cities and community goals in several ways: 1. Public Health and Safety: Our effective waste management will prevent the spread of diseases, reduce odors and pests, and create a cleaner environment. 2. Environmental Protection: Our proper waste disposal and recycling help conserve natural resources, reduce pollution, and mitigate climate change. 3. Economic Growth: Waste management creates jobs, stimulates economic activity, and saves communities money by reducing waste disposal costs.

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

Phutha Mmoho waste management system will contribute to responsible consumption and production patterns through a circular economy in several ways: 1. Reducing Waste Generation: Implementing waste reduction strategies, such as recycling and composting, reduces the amount of waste sent to landfills. 2. Sharing and Collaboration: Encouraging sharing and collaboration among consumers, businesses, and industries reduces waste and promotes more efficient use of resources. 3. Education and Awareness: Educating consumers, businesses, and industries about the benefits of circular economy and responsible consumption and production patterns encourages behavioral change and adoption of sustainable practices. 4. Waste-to-Resource: Converting waste into valuable resources such as energy, fuel, or raw materials reduces waste and promotes more efficient use of resources.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Phutha Mmoho waste management project will contribute to climate change in the following 3 ways: 1. Energy generation: Waste-to-energy initiatives produce renewable energy, decreasing reliance on fossil fuels and lowering emissions. 2. Waste reduction and minimization: Encouraging reduction, reuse, and recycling decreases waste generation, resulting in lower emissions from production and transportation. 3. Education and awareness: Waste management projects raise awareness about climate change, encouraging behavioral change and sustainable

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

The company will following strategies: 1. Reduce: Implementing waste reduction and minimization programs to decrease the amount of waste entering waterways. 2. Reuse: Encouraging the reuse of materials and products to reduce waste generation. 3. Recycle: Implementing effective recycling programs to conserve natural resources and reduce waste. 4. Compost: Composting organic waste to reduce waste sent to landfills and create nutrient-rich soil. 5. Waste-to-Energy: Converting non-recyclable waste into energy, reducing landfill waste and greenhouse gas emissions. By implementing these strategies, our waste management project will significantly contribute to the conservation and sustainable use of marine resources, supporting "Life Below Water".

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

Phutha Mmoho waste management project will reduce waste generation, which will decrease the amount of waste entering ecosystems. The project will also introduce the system of recycling and composting, which will include converting waste into valuable resources, reducing landfill waste, and promoting nutrient cycling. By implementing these strategies, our waste management project will significantly contribute to ecosystem conservation and sustainable use of ecosystems, supporting "Life On Land".

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Phutha Mmoho waste management project aims to partner with different local retailers. The aim of this partnership is to incentify households that are compliant with managing their waste. Households who compliance will be reward with incentives such as discounts, shopping vouchers from their loved and trusted retail stores.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

Biomass energy is not new technology, but there have been many recent innovations that have made it more efficient and cost-effective. The company will use • Biomass co-firing: This technology involves blending biomass materials with traditional fossil fuels in existing power plants, reducing emissions and environmental impact. - Waste-to-energy plants: These facilities utilize advanced technologies to convert municipal solid waste, agricultural residue, and other organic materials into electricity and heat. - Algae-based biofuels: Algae can be cultivated rapidly, utilizing carbon dioxide and sunlight to produce lipids that can be converted into biofuels, offering a sustainable alternative to fossil fuels. - Pyrolysis: This thermal decomposition process converts biomass into biochar, bio-oil, and syngas, which can be utilized for heat and electricity generation or as renewable feedstock for biofuels and chemicals.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our top 5 competitors will be the following companies: 1. ACWA Power 2. African Rainbow Energy and Power 3. Biotherm Energy To be competitive against companies that sell electricity to Eskom, we are going to consider the following strategies: 1. *Cost leadership*: We will aim to achieve lower production costs through efficient operations, technology, and economies of scale. 2. *Differentiation*: Offer unique selling points, such as renewable energy sources, reliability, or innovative technologies such as biomass. 3. *Value-added services*: We will provide additional services like energy storage, grid stability solutions, or energy management systems. 4. *Scalability*: We will develop flexible and scalable operations to adapt to changing demand and market conditions. 5. *Innovation*: Invest in research and development to stay ahead of the competition and identify new opportunities. If we implement these strategies, we can enhance our competitiveness in the electricity generation.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No