South Africa - Business creation project

Describe your project or startup in a few words

We a company that looks to make a change in the way people think and approach business Panda came up with a solution for taxi ranks.Panda smart ranks are a multi-touchpoint experience that looks to bring commuters into our sponsoring brands world.

01.01 Describe your project in more detail

As the youth our role is to uncover what lies in the pockets of society so that opportunities that are found there can be given new life and identity. In 2018 I managed to secure media rights to 3 taxi ranks in South Africa. I viewed these spaces as a spaces that havent been addressed, intention still had to be crafted into the DNA of the space. We could sell ad space, but we are of the notion that the world belongs to those that are willing to push civilization forward. The most important aspect of this space isnt the potential of reach or ad space but creating an experience that informs future thoughts.As problem solvers we see everything as a blank canvas, its our duty to beautify and make sure that form follows function. Panda smart ranks are a multi-touchpoint experience that connects commuters and ensures that they stay connected to the world through an ecosystem touchpoint experience through solar energy.

01.02 What is the main problem you are trying to solve?

Giving commuters access to technology while addressing the ills of marketing and advertising industry that created clutter at taxi ranks. Our solution is brand focused and seeks to integrate sponsoring brands into the lives of commuters by creating a experience.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Ranks are in the business of connecting people, maybe its time they ensured that people stay connected at all times. This can only happen with the aid of solar charging benches, wifi hotspots, a relevant branded touchpoint experience that can be lived while it makes an impact in society and also helps brands collect data for crm. Brands that win are those that put the consumer first. This also helps sponsoring brands to be positioned as socially responsible while we do our bit of maintaining the spaces.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Society and media agencies

01.05 When did you start working on your project?

2018-06-17

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Im a strategist my skillset ranges from brand, business, communication, creative and media strategy with analytical skills as a bonus

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Looking to create employment, as a person who suffers from shizophrenia I know the challenges people with disabilities go through when looking to contribute in society. By hiring more people I believe we could ad value in the industry and employees lives.

02.02.01 My project contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Provides security at the ranks and maintenance of the spaces while relieving the government off those duties.

02.04.01 My project contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Im big on diversity and inclusion, transformation has been slow in my industry but its in my hiring plan

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

We use solar panels for our charging benches and wifi instead of electricity

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

We could create jobs and create more impactful solutions. Also This would be the first smart taxi rank.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

We turning the spaces into smart taxi ranks which is all about experience

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

The president spoke about building a smart city. This could be the start of that vision.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Im a systems thinker so the materials used will be used at our exhibitions to help us improve our image in society.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

We use solar energy

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

certain percentage of revenue can be channelled to NGO'S as ads use paper as canvas.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

As a youth-owned business we believe that businesses have the responsibility to solve societal problems while making sure that we dont put strain on our already fragile ecology.

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

1 - Strongly Disagree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Smart taxi ranks dont exist by that i mean a space that has wifi and solar charging benches.

05.09 Who are your main potential competitors and what makes you stand out from them?

Primedia, Jc decaux what sets us apart is that we look to create experiences and busild relationships and not just push advertising

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

no