South Africa - Business creation project

Describe your project or startup in a few words

South Africans love meat, but health concerns rise. The demand for lean meat is increasing. Cabrito Cuts offers a tastier, healthier option: goat meat & derived products (burgers, sausages). Packed with protein & lower in fat, it's the future of meat.

01.01 Describe your project in more detail

Meat provides vital nutrients, but excessive red meat consumption raises health concerns due to saturated fat and cholesterol. Lifestyle diseases, especially among Black populations, highlight the need for healthier dietary choices. Cabrito Cuts offers lean goat meat and products to meet consumer demand for healthier options. Goat meat's nutritional benefits position it as a potential major protein source. We aim to disrupt the red meat market by promoting goat meat's health benefits and scaling up production. The human population is expected to grow to 9 billion by 2050. This huge increase in population is envisaged to further increase the already high demand for meat and other animal-derived products for human consumption. In order to be able to meet the increased demand, there is the need for sustainable & efficient meat & animal product production. This population-mediated increase in the demand of animal-derived protein for human consumption creates a huge potential for goat meat.

01.02 What is the main problem you are trying to solve?

Cabrito Cuts is aiming to solve the problem of consumers wanting healthier meat options while still enjoying the taste and convenience of traditional red meat. Additionally, we seek to meet the growing demand for sustainable and efficient animal-derived protein sources amid a projected increase in the global population. Our focus: - Health concerns with red meat which is linked to increased risk of health problems due to its high saturated fat and cholesterol content. - Consumers are looking for tastier, leaner meat options that are readily available for household cooking. - Creation of goat meat products: The South African market is yet to experience or be able to purchase goat meat boerewors, burger patties etc. - Increase bilateral trade through exporting Chevon to other African, Asian and European countries - Through research development come up with innovate technological ways to strengthen and grow the agricultural sector in South Africa

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Healthier Meat Option: Goat meat is naturally leaner and lower in saturated fat compared to red meat, addressing health concerns for consumers. 2. Nutritional Value: Highlighting the healthful chemical nutrient profile of goat meat, positioning it as a potential major protein source with significant nutritional benefits. 3. Market Disruption: Seeking to disrupt the red meat market by creating awareness of goat meat's benefits, scaling up production, and meeting the demand for sustainable and efficient animal-derived protein sources. 4. Convenience and Versatility: By producing goat meat products like burgers, sausages, and whole cuts, we will be able to make goat meat a convenient and familiar option for home cooking. 5.Sustainable Meat Source: Goat farming generally requires less land and resources compared to traditional red meat production. This can be an attractive benefit for environmentally conscious consumers.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Primary Target Audience: Health-Conscious Consumers: This is the central group. They prioritize healthy eating and are actively looking for alternatives to red meat due to saturated fat and cholesterol concerns. They will be drawn to Cabrito Cuts' focus on lean, protein-rich goat meat. Secondary Target Audience: Busy Home Cooks: This group appreciates convenient and familiar meal options. Our offers of pre-prepared goat meat products (burgers, sausages) that are easy to incorporate into everyday cooking, making goat meat a more accessible and attractive choice. Additional Beneficiaries: Certain Cultural Communities: Communities with a tradition of consuming goat meat eg: some African foreigners residing in SA & Muslims.

01.05 When did you start working on your project?

2023-07-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

N/A

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/CabritoCuts

01.10 Which industry best describes your project?

l) Agriculture

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

1. Creating a Market for Goat Farming: Our focus on, healthy goat meat products directly translates to a demand for goat farming. This creates new income streams, particularly in rural areas. By supporting goat farmers, we empower individuals and families to lift themselves out of poverty. 2. Improving Livelihoods: A stable market for goat meat incentivises goat farming, leading to increased income and improved livelihoods for farmers. This financial security allows families to invest in better education, healthcare, and overall well-being. 3. Sustainable Job Creation: Cabrito Cuts' growth necessitates additional personnel across the supply chain – processing, distribution, and potentially even supporting farmers with improved breeding practices. By creating a thriving market for goat meat, we can offer a solution to poverty reduction.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

1. Increased Protein Availability: Goat meat is a nutritious source of protein, essential for maintaining good health and preventing malnutrition. By promoting goat meat consumption, We can contribute to increased protein availability, particularly in areas where protein deficiency is a concern. 2. Sustainable Agriculture: Goats require less feed and water compared to other livestock, and their grazing habits can help manage and restore ecosystems. 3. Community Empowerment: We can collaborate with organisations that and provide farmers with training on sustainable goat farming practices to enhance their skills and knowledge, leading to improved productivity and sustainability. Beyond Meat Production: We recognise the importance of a holistic approach to achieving Zero Hunger. We can explore partnerships with organisations that promote nutritional education & access to fresh produce alongside our goat meat products. This can empower communities to make informed dietary choices.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

1. Lower Fat Content: Goat meat is naturally lower in saturated fat and cholesterol compared to red meat. By providing consumers with this healthier option, we will empower them to make informed dietary choices that can reduce the risk of chronic diseases like heart disease, stroke, and type 2 diabetes. 2. Rich in Essential Nutrients: Goat meat is a good source of essential nutrients like protein, iron, and vitamin B12, which are crucial for maintaining good health and preventing deficiencies. This can be impactful for individuals who may struggle to get these nutrients from other sources in their diet. 3. Sustainable Practices for a Healthy Future: We are committed to working with goat farmers who adopt sustainable practices. This ensures the health of the animals, minimizes environmental impact, and contributes to a healthier food system for future generations.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Future Educational Initiatives can include developing educational programmes. This could involve partnerships with schools or NGOs to: - Teach children about healthy eating habits and the nutritional benefits of goat meat. - Provide educational materials about sustainable farming practices related to goat farming. - Offer scholarships or educational resources within the communities Also by supporting goat farmers and creating a stable market for goat meat, we can contribute to increased income within communities. This can have indirect impact on education by allowing families to invest more in their children's schooling.

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

N/A

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

By integrating water conservation and sanitation practices into our sustainable goat farming model, we can contribute to ensuring the availability and sustainable management of water and sanitation. Here's how we contribute Efficient Water Use: We encourage farmers to adopt water-saving methods like drip irrigation and rainwater harvesting. These techniques deliver water directly to plant roots, minimizing waste and maximizing efficiency. Sustainable Feed Options: We advocate for the use of drought-resistant crops. This reduces reliance on water-intensive feed production and helps conserve the resource. Climate-Smart Farming: We support the adoption of climate-resilient farming techniques that help farmers adapt to changing weather patterns and ensure sustainable goat production during dry periods. Responsible Waste Management: We encourage the use of composting and other eco-friendly methods to manage goat manure. This prevents water pollution and improves soil health.

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

N/A

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

1. The growth of Cabrito Cuts creates employment throughout the goat meat supply chain: - Goat Farming: Increased demand for goats incentivizes farmers to expand herds, creating new jobs - Processing and Distribution: Scaling operations requires more personnel for processing, packaging, and distribution. 2. Improved Livelihoods for Farmers: A stable market for goat meat provides farmers with reliable income, leading to: - Increased Investment in Education - Increased income improves access to healthcare, promoting overall well-being in farming communities. 3.Supporting SMEs within the goat meat industry through: - Collaborating with local businesses to process and package products fosters entrepreneurship and economic diversification. 4. Gender Equality: We aim to promote fair employment practices, empowering women to participate actively in the industry and contribute to household income.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

1. Introducing Goat Meat as a Sustainable Protein Source: Championing goat meat as a delicious and healthy alternative to traditional red meat fosters a diversified and sustainable food system. 2. Developing Innovative Goat Meat Products: By creating convenient products like sausages, burgers, pre-cooked & pre-marinated cuts, we encourage wider adoption of goat meat in dietary habits. 3. We work with farmers to implement innovative and sustainable practices, including: - Improved Breeding Technique - Using technology for better feed management, animal monitoring, and resource optimisation. -Investigating methods for waste reduction and resource recovery in goat farming. 4. Investing in infrastructure development benefits the entire industry, including: - Supporting reliable cold chain systems to reduce spoilage and waste. - Establishing efficient processing facilities to promote product quality and availability.

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

N/A

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

N/A

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

1. We collaborate with farmers who adopt responsible land management, water conservation, and animal welfare protocols to reduce the environmental footprint and promote long-term sustainability. 2. We prioritise waste reduction throughout the supply chain by: - Utilising the entire animal for various products to reduce waste & maximize resources - Encouraging the composting of goat manure to create valuable fertilizer for agriculture - Exploring sustainable packaging options to minimize environmental impact 3. Educating consumers on the benefits of choosing goat meat by: - Highlighting the health benefits of goat meat as a lean protein source - Promoting goat meat as an environmentally friendly alternative to traditional red meat - Providing tips for proper storage and preparation to minimize food waste 4. We will strive for transparency in sourcing practices, providing information about goat origins and farming methods to help consumers make informed choices.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

1. Goat farming generally has a smaller environmental footprint compared to traditional red meat production due to lower methane emissions per unit of meat produced 2.We will collaborate with farmers to reduce greenhouse gas emissions and enhance climate resilience through improved pasture management, renewable energy use, and climate-smart breeding programmes 3. We will prioritise water conservation and waste reduction throughout the supply chain, encouraging practices like drip irrigation, rainwater harvesting, responsible processing, and composting 4. We will explore sustainable packaging options to minimize environmental impact, ensuring our products align with our commitment to sustainability We recognise the importance of adaptation alongside mitigation. We are committed to supporting research and development of climate-resilient goat breeds and farming practices to ensure the long-term sustainability of the industry

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

N/A

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

N/A

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

N/A

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

Cabrito Cuts contributes to SDG 17 by fostering partnerships for sustainable goat farming: 1. Farmers Partnership: We will collaborate closely with goat farmers, offering training and fair market access, empowering them and strengthening the supply chain. 2. Sustainability Collaboration: We engage with NGOs, government agencies, and research institutions to promote sustainable practices like water conservation and climate action in goat farming. 3. Knowledge Sharing: Cabrito Cuts will share industry knowledge through workshops, conferences, and research collaborations, benefiting stakeholders in the goat meat sector. 4. Public-Private Partnerships: We advocate for public-private partnerships to drive positive change, exploring opportunities with government agencies to develop and implement sustainable farming initiatives.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

We offer a unique and innovative approach to meat production in South Africa 1. Healthier Choice - Goat meat is naturally lower in fat and cholesterol than red meat, while being rich in protein and essential nutrients - We promote goat meat as a healthier alternative, catering to the demand for nutritious food options 2. Expanding Goat Meat Consumption - Despite its benefits, goat meat remains underutilised in South Africa - Cabrito Cuts aims to commercialise goat meat and expand its presence in mainstream markets 3. Innovative Products - We offer a diverse range of processed goat meat products (sausages, burger patties) currently unavailable in SA - This caters to evolving consumer preferences for convenience and versatility, without compromising on taste or health 4. Addressing Market Needs - Filling the gap for processed goat meat taps into a high-growth niche market - We capitalize on the trend for convenient and value-added meat products driven by changing consumer lifestyles

05.09 Who are your main potential competitors and what makes you stand out from them?

Competitive Advantage: Cabrito Cuts isn't just selling goat meat; we're creating a new category within the SA meat industry. We will combine the health benefits of goat meat with innovative products, a focus on sustainability & educational marketing to stand out from traditional red meat producers & small-scale goat meat sellers. Our Potential Competitors - Traditional Red Meat Producers: Beef, lamb, and mutton producers are the primary competitors - Small-Scale Goat Meat Producers: Local farmers selling directly to consumers or butcher shops represent another layer of competition - Emerging Alternative Protein Players: Plant-based meat alternatives are gaining traction & could be seen as indirect competitors We aim to stand out the crowd by through: - Focus on health & sustainability - Innovation in goat meat products - Educational marketing - Building strong partnerships

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

N/A