Tanzania - Startup under 3 years old

Describe your project or startup in a few words

Research suggests that children learn more effectively with interactive and engaging methods such as music and songs compared to traditional learning approaches. This initiative makes learning fun by integrating educational content into songs.

01.01 Describe your startup in more detail

"Learn with Nyimbo za Watoto" is a platform for children's learning established by Asilimia Business Solutions Limited with the aim of helping children learn through songs. Songs have a unique ability to capture children's attention, enhance memory retention, and make learning enjoyable. By integrating educational content into songs, this platform not only facilitates learning but also cultivates a positive and fun learning environment for children.

01.02 What is the main problem you are trying to solve?

Traditional learning approaches often struggle to capture children's attention and make learning enjoyable. "Learn with Nyimbo za Watoto" aims to address the challenge of engaging children in learning by using songs as a medium. Studies indicate that children learn better when exposed to interactive and stimulating techniques like music and songs, in contrast to conventional educational methods.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Our platform enhances Learning Effectiveness. This is because we use engaging method (music), which, research suggests enhances learning retention and engagement. 2. It helps children retain information more effectively through memorable melodies and lyrics. 3. Makes Learning Enjoyable: Integrates educational content into entertaining songs, making the learning process enjoyable. 4. Accessible to many: Benefits nursery, pre-school, primary school children, and those not yet enrolled in formal education systems, promoting inclusive learning. 5.Supports Multisensory Learning: Engages multiple senses (hearing, rhythm, movement) to facilitate deeper understanding and learning. 6.Extended Accessibility of content: We aim to make the songs on our platform downloadable, eliminating the need for users to be connected to the internet each time they wish to access our educational content. Once downloaded, this content can be distributed even in areas with limited or no internet connectivity.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target audience includes nursery, pre-school, and primary school children, as well as children who have not yet enrolled in formal education systems.

01.05 When was your company established?

2022-08-19

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Other Owner: Name: Diana Denis Malimi Skills: Graphic Design, Laserfiche software engineer Experience: • 5-year Graphic Design experience as a freelancer and at Asilimia Business Solutions Limited. • 4-and-a-half-year experience as Laserfiche software engineer. Trainings: • Laserfiche software engineering training. • Certified Information Systems Auditor (CISA) training. Certifications: • Bachelor of Science in ICT with Business. • Laserfiche certifications: Platinum 10, Gold 10, Gold 9.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.nyimbozawatoto.co.tz/

01.11 Which industry best describes your project?

Other: Education

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

This start-up helps children to learn, thus providing them with knowledge that will enable them to either self-employ or be employed, thereby achieving financial stability. Additionally, it will help to create leaders and experts who will serve in various institutions contributing to economic growth and poverty eradication.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

The start-up fights illiteracy, which, in turn, fights hunger.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Some educational content we create directly convey messages about health and well-being.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

The startup is directly engaged in creating educational content. The process of creating such content ensures quality in the songs produced to meet current needs. The content is developed while involving various stakeholders in education, including teachers.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

We promote gender equality in some of our content/songs.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

We promote hygiene and cleanliness at large, in some songs.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Since the content we create aims at educating children, we are increasing their ability to become skilled workers who will have a significant contribution to economic development in the future.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

As we create educational content, we contribute to educating future experts in different areas, including enginering, innovation and infrastructure.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

We contribute to reducing inequalities in the area of education by creating free educational videos that will be accessible to everyone, even those who are not enrolled in the formal school system.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Learn with Nyimbo za Watoto indirectly contributes to combating climate change by raising environmental awareness among children and communities.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

We contribute to the “Life on land goal” by raising awareness on terrestrial ecosystems, importance of forests and forestation, and effects of desertification.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Some of our content focuses on promoting peace and love in societies.

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

2

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

We create educational content mainly in Swahili language. Although there have been initiatives similar to ours, our learning platform is different in that it presents students and/or their parents and/or their teachers with an opportunity to suggest the next topics to be covered in our upcoming videos. By doing this, we can identify which areas in education (which topics) students need the most help understanding.

06.09 Competitive Analysis

Our main competitor is the Ubongo Kids TV show. Just like us, Ubongo Kids create educational videos for children using songs and cartoons. However, in content production (specifically in topic selection), Ubongo Kids do not involve the audience to the extent that we do. We engage various education stakeholders, including parents and teachers, to stay up-to-date with educational needs in real-time and to understand which areas students find most challenging to learn. Afterward, we prepare educational songs that reflect the suggestions made by these stakeholders.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, in my startup, we have a female staff member with whom we are working. By collaborating with her, we are growing together and enhancing our entrepreneurial skills together. Additionally, we anticipate hiring more female personnel in the future as the company continues to grow.