Tanzania - Startup under 3 years old

Describe your project or startup in a few words

Kijani App is a mobile Application that lets people get paid by collecting recyclable waste that they generate such as plastic bottles.

01.01 Describe your startup in more detail

Kijani App is a mobile application that allows users to earn money by collecting recyclable waste they generate, such as plastic bottles. The app connects individuals with recyclable waste to recyclers or buyers who seek these materials to produce recycled products. We believe the best way of solving a problem is by creating a sustainable business around it. Kijani App aims to address environmental challenges and contribute significantly to protecting our environment and combating climate change by creating a sustainable business model in waste product generation.

01.02 What is the main problem you are trying to solve?

The problem Kijani App is trying to address is the inefficient management of recyclable waste. Many individuals generate recyclable waste but lack convenient ways to dispose of it properly or benefit financially from it. Simultaneously, recyclers and buyers often struggle to source enough recyclable materials to meet their needs. This gap results in increased environmental pollution, waste of valuable resources, and missed economic opportunities for individuals and businesses. By connecting waste generators with recyclers and buyers, Kijani App aims to streamline the recycling process, incentivize proper waste management, and promote a circular economy that benefits both people and the planet.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Financial Incentives for Users: Individuals can earn money by collecting and selling their recyclable waste, turning what is often considered trash into a source of income. 2. Improved Waste Management: By providing a convenient platform for recycling, the Kijani App encourages proper disposal of recyclable materials, reducing litter and pollution. 3. Resource Efficiency: The app helps recyclers and buyers efficiently source the recyclable materials they need, supporting the production of recycled products and promoting a circular economy. 4. Environmental Protection: 5. Community Engagement: The app fosters a sense of community responsibility and participation in environmental sustainability efforts. 6. Sustainable Business Model: Kijani App creates a sustainable economic model around waste management, supporting long-term environmental and economic health. 7. Climate Change Mitigation: By reducing waste and promoting recycling, the app helps combat climate change.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The targeted customers for the innovative solution provided by Kijani App include: 1. Households: Individuals and families who generate recyclable waste and are looking for convenient ways to dispose of it while earning extra income. 2. Businesses: Small and large businesses that produce recyclable waste and seek efficient disposal solutions to enhance their sustainability efforts. 3. Schools and Institutions: Educational institutions and other organizations that generate significant amounts of recyclable waste and aim to promote environmental responsibility. 4. Waste Collectors: Independent waste collectors who can use the app to find buyers and increase their income. 5. Recyclers and Recycling Companies: Businesses that process recyclable materials and need a steady supply of raw materials to produce recycled products. 6. Environmental Organizations: NGOs and community groups focused on environmental conservation and looking for tools to support waste reduction and recycling.

01.05 When was your company established?

2024-02-10

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Kelvin George: He is an experienced software developer. Jackie Malavanu: Public Speaker and digital content creator.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

Other: Environmental conservation and climatic change.

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Kijani App can contribute to the Sustainable Development Goal (SDG) of ending poverty (SDG 1) in several ways: 1. Income Generation: By allowing individuals, especially in low-income communities, to earn money from collecting and selling recyclable waste. 2. Economic Empowerment: The app empowers individuals to become micro-entrepreneurs in the recycling sector. This can boost local economies and provide financial stability to families, contributing to poverty reduction. 3. Job Creation: Kijani App can create jobs in the recycling and waste management industry. 4. Environmental Health: Better waste management practices can lead to cleaner communities, reducing health risks associated with poor waste disposal. Healthier communities are better positioned to thrive economically, contributing to the overall reduction of poverty

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Kijani App can contribute to the Sustainable Development Goal (SDG) of zero hunger (SDG 2) in the following ways: 1. Supplemental Income for Food: By providing a source of income through the collection and sale of recyclable waste, Kijani App can help individuals and families afford more and better-quality food, reducing hunger and improving nutrition. 2. Economic Stability: The additional income earned from recycling can increase economic stability for low-income families. This stability can reduce the vulnerability to food insecurity, as families have more consistent resources to purchase food. 3. Reduced Waste and Food Production: Effective waste management can lead to cleaner environments, which are beneficial for local agriculture. 4. Incentives for Farmers: Farmers can benefit from improved waste management by using recycled materials for farming tools, packaging, and other resources, potentially lowering production costs and increasing food availability.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

1. Cleaner Environment: By promoting recycling and proper waste management, Kijani App helps reduce litter and pollution in communities. A cleaner environment translates to reduced health risks, such as respiratory illnesses and infections, improving overall well-being. 2. Access to Clean Water: Effective waste management can prevent contamination of water sources. 3. Community Health: Proper waste disposal reduces breeding grounds for disease vectors like mosquitoes, rodents, and other pests that can transmit diseases. 4. Resource Conservation: Recycling reduces the demand for raw materials and energy-intensive processes involved in manufacturing new products. This conservation of resources contributes to sustainable living and supports environmental health, indirectly benefiting human well-being. 5. Livelihood Opportunities: By enabling individuals to earn income through recycling, Kijani App enhances economic stability. Financial security allows families to afford basic necessitie

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

1. Educational Funding: By enabling individuals to earn income through recycling, the app can provide families with additional financial resources to invest in their children's education. 2. Support for School Programs: Communities using Kijani App may choose to allocate some of their earnings towards supporting local schools. 3. Environmental Education: The app can serve as a platform to educate users, especially children and youth, about the importance of recycling and environmental sustainability. 4. Community Engagement: Involvement in recycling initiatives facilitated by Kijani App can strengthen community ties and collaboration between schools, families, and local businesses. 5. Global Citizenship: Understanding the interconnectedness between environmental sustainability and education encourages students to become responsible global citizens. Kijani App promotes a mindset of sustainable development that aligns with the broader goals of quality education and lifelong learning.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

1. Economic Empowerment: By enabling individuals, including women and girls, to earn income through recycling activities, Kijani App supports economic empowerment. This financial independence can help reduce economic disparities between genders and empower women to make decisions about their own lives and futures. 2. Entrepreneurship Opportunities: The app provides opportunities for women to engage in entrepreneurial activities within the recycling sector. This includes collecting recyclable materials, managing recycling businesses, or even starting their own recycling initiatives.. 3. Inclusive Participation: The app promotes inclusive participation in environmental initiatives by providing equal access to opportunities for men and women to engage in recycling activities. 4. Health and Well-being: Improved waste management facilitated by Kijani App contributes to cleaner and healthier environments, which directly benefits women and girls who often bear the brunt of poor sanitation.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

1. Reduced Water Contamination. By encouraging recycling and proper disposal of waste materials, the app reduces the risk of pollutants leaching into groundwater or surface water bodies, ensuring cleaner and safer water for communities. 2. Healthier Environments: A cleaner environment leads to improved public health outcomes and reduced incidences of water-related illnesses. 3. Education and Awareness: Kijani App serves as a platform to educate users about the importance of waste segregation, recycling, and environmental conservation this promote sustainable sanitation practices. 4. Resource Conservation: Recycling supported by Kijani App reduces the demand for raw materials and minimizes the production of waste that could potentially contaminate water sources. 5. Community Engagement: By involving community members in waste management activities, Kijani App promotes a sense of ownership over local water and sanitation issues, encouraging sustainable practices.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

1. Resource Conservation: Recycling supported by Kijani App reduces the demand for raw materials used in manufacturing processes, including energy-intensive industries such as plastics and metals. 2. Reduced Environmental Impact: Proper waste management facilitated by Kijani App minimizes environmental pollution and greenhouse gas emissions associated with landfilling and incineration of waste materials. 3. Economic Benefits: Income generated through recycling activities can be reinvested in renewable energy projects or initiatives that promote energy efficiency. 4. Community Engagement: Engaging communities in recycling initiatives fosters a culture of environmental responsibility and sustainable living. This engagement can extend to promoting energy-saving behaviors and supporting community-led renewable energy projects, enhancing access to affordable and clean energy solutions. 5. Policy Advocacy: Kijani App collaborates with stakeholders, including local governments and NGOs,

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

1. Resource Conservation: Recycling supported by Kijani App reduces the demand for raw materials used in manufacturing processes, including energy-intensive industries such as plastics and metals. 2. Reduced Environmental Pollution. 3. Economic Benefits: Income generated through recycling activities can be reinvested in renewable energy projects or initiatives that promote energy efficiency. 4. Community Engagement: Engaging communities in recycling initiatives fosters a culture of environmental responsibility and sustainable living. 5. Job Creation: The app stimulates job creation in the recycling and waste management sector. It provides opportunities for waste collectors, recyclers, and entrepreneurs to participate in the recycling value chain 6. Income Generation: 7. Entrepreneurship Opportunities: The app empowers individuals, including women and youth, to engage in entrepreneurial activities within the recycling industry. 8. Support for Small Businesses in Cycling Business:

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

1. Infrastructure Development: The app contributes to building resilient infrastructure by promoting sustainable waste management practices. 2. Inclusive Industrialization: Kijani App fosters inclusive industrialization by providing opportunities for small and medium-sized enterprises (SMEs) to participate in the recycling value chain. SMEs involved in waste collection, sorting, and processing benefit from access to a marketplace where they can sell recyclable materials to buyers. This inclusivity supports economic diversification and empowers marginalized groups, including women and youth, to engage in sustainable economic activities. 3. Resource Efficiency: The app promotes resource efficiency by encouraging the recycling and reuse of materials such as plastics, metals, and paper. 4. Technological Innovation: Kijani App fosters innovation by leveraging technology to optimize waste management processes. The app uses mobile platforms to connect waste generators with recyclers and buye

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

1. Economic Empowerment: The app enables individuals, including marginalized groups such as women, youth, and informal waste collectors, to earn income through recycling activities. 2. Access to Opportunities: By connecting waste generators with recyclers and buyers, Kijani App enhances access to market opportunities for small businesses and informal sector workers involved in waste management. 3. Environmental Justice: The app promotes environmental justice by addressing inequalities in environmental burdens and benefits. 4. Community Engagement: Kijani App fosters community engagement in waste management initiatives, promoting inclusivity and participation among diverse community members. 5. Advocacy for Equity: The app advocates for policies and practices that promote equity in waste management and environmental sustainability.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Yes, the business idea of Kijani App is highly justifiable for supporting sustainable cities and communities. It focuses on crucial aspects of urban sustainability such as promoting sustainable waste management, engaging communities in environmental stewardship, fostering a circular economy, and enhancing urban resilience. These efforts directly contribute to SDG 11 (Sustainable Cities and Communities) by improving waste management practices, reducing environmental impact, and enhancing the overall quality of urban life. Moreover, the app's emphasis on community engagement and partnerships strengthens local governance and promotes inclusive development, making it a viable solution for advancing sustainability in urban areas.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Kijani App contributes to responsible consumption and production (SDG 12) through several key mechanisms: 1. Promoting Waste Reduction: 2. Facilitating Recycling: 3. Environmental Impact Mitigation: Proper waste management supported by Kijani App reduces environmental pollution and greenhouse gas emissions associated with landfilling and incineration 4. Resource Efficiency: Recycling initiatives promoted by Kijani App conserve natural resources by reducing the demand for virgin materials. 5. Consumer Awareness: The app raises awareness among consumers about the environmental impact of their consumption habits. 6. Partnerships and Collaboration: Kijani App collaborates with businesses, governments, and non-profit organizations to advocate for policies and practices that promote responsible consumption and production. 7. Community Engagement: Engaging communities in recycling and waste management activities builds a culture of responsibility towards consumption and production.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

1. Reducing Greenhouse Gas Emissions: By promoting recycling and reducing the amount of waste sent to landfills or incinerators, Kijani App helps mitigate greenhouse gas emissions. 2. Promoting a Circular Economy: The app facilitates the transition towards a circular economy by promoting the recycling and reuse of materials such as plastics, metals, and paper. This holistic approach supports sustainable production and consumption patterns that are essential for climate mitigation. 3. Environmental Conservation: Proper waste management supported by Kijani App preserves natural habitats and ecosystems by reducing pollution and resource depletion. 4. Community Engagement and Awareness: Kijani App engages communities in climate action by raising awareness about the environmental impact of waste and promoting sustainable practices.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

1. Preventing Marine Pollution: The app facilitates proper waste disposal and recycling practices, which are crucial in preventing marine pollution. 2. Promoting Sustainable Consumption: Kijani App promotes responsible consumption and production patterns that reduce the generation of waste, particularly plastics. Plastic waste is a significant contributor to marine pollution, impacting marine species and ecosystems globally. 3. Community Awareness and Education: The app educates communities about the impact of waste on marine environments and fosters awareness about the importance of protecting marine biodiversity 4. Supporting Sustainable Fisheries: Sustainable waste management practices supported by Kijani App contribute to maintaining healthy marine ecosystems that support fisheries and livelihoods dependent on marine resources.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

1. Ecosystem Conservation: The app encourages responsible waste management practices that reduce land-based pollution and habitat degradation. 2. Preventing Habitat Destruction: Proper waste management supported by Kijani App mitigates the environmental impact of waste disposal on terrestrial ecosystems. 3. Promoting Sustainable Practices: Kijani App promotes sustainable consumption and production patterns that minimize land degradation and support ecosystem health. 4. Community Engagement. Kijani App empowers individuals to take proactive steps towards protecting biodiversity and promoting sustainable land management practices. 5. Supporting Afforestation and Reforestation: Recycling initiatives supported by Kijani App contribute to reducing deforestation and promoting afforestation/reforestation efforts.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

1. Transparency and Accountability: The app promotes transparency in waste management by providing a platform where transactions between waste generators, collectors, and recyclers are documented and traceable. This transparency reduces opportunities for corruption and ensures fair and equitable distribution of resources within the waste management sector. 2. Community Empowerment: Kijani App empowers communities by involving them in waste management decision-making processes. By educating residents in recycling and environmental stewardship, the app promotes civic participation and strengthens community resilience against environmental challenges. 3. Promoting Rule of Law: The app supports the rule of law by advocating for and adhering to regulations and policies that govern waste management practices. 4. Conflict Prevention and Resolution: Effective waste management supported by Kijani App helps prevent conflicts over resources and environmental degradation.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

1. Partnerships and Collaboration: The app collaborates with local governments, NGOs, and private sector stakeholders to develop partnerships that strengthen institutional capacity and promote good governance in waste management. 2. Multi-Stakeholder Engagement: The app facilitates partnerships between waste generators, collectors, recyclers, and buyers, creating a collaborative ecosystem for sustainable waste management. 3. Public-Private Partnerships: Kijani App collaborates with private sector businesses to enhance recycling infrastructure and promote sustainable production practices. 4. Government Collaboration: The app works closely with local governments and municipal authorities to align waste management initiatives with national and local development priorities. 5. Civil Society Engagement: Kijani App engages civil society organizations, community groups, and environmental NGOs to raise awareness about waste management issues and promote grassroots initiatives.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

In comparison to conventional waste management services, Kijani App stands out for its innovative use of technology, focus on user engagement, incentivized recycling programs, and integrated approach to sustainability. By leveraging mobile technology and fostering community participation, the app not only enhances operational efficiency but also promotes environmental stewardship and social responsibility among users. This combination of features makes Kijani App a unique and impactful solution in the field of waste management, addressing sustainability challenges with a modern and user-centric approach and rewarding waste generators by paying them just for being responsible to their environments by selling the wastes they generates to collectors simply through their mobile.

06.09 Competitive Analysis

Our competitors are Traditional Waste Management Companies: Competitors: Established waste collection and disposal companies that offer comprehensive waste management services. Differentiation: Kijani App differentiates itself by focusing on sustainability and innovation through incentivized recycling, community engagement, and mobile technology integration. Unlike traditional services that may primarily focus on waste disposal, Kijani App emphasizes recycling and reducing environmental impact through user-friendly mobile solutions.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?