Tanzania - Startup under 3 years old

Describe your project or startup in a few words

The scope of the project encompases to expand the solution piloting sustainable dietary peanut-based ready to eat meal in 30 public schools in Arusha city to reach 5000 students after successful starup phase we are currently looking to scale up the busine

01.01 Describe your startup in more detail

Mama Bora Smart Meal is a social enterprise new innovative venture with rich entreprenuer history reinvented on-go -nutrition low cost meal for improve childhood nutrition.the made with natural ingredients mainly peanut and soy chanky and other ingredients. The meal is convenient, save time constrant, budget friendly and choice for hot snack as complete balanced nutritious meal solution for busy families, school feeding programs, vulnerable families. The mealnis dispensed trough mordern kiosk and microentrepreneur through existing small shop near the schools.

01.02 What is the main problem you are trying to solve?

The problem malnutrition among of Tanzania school children aged 5 to 12 years is significant and pressig issue. Many children in this demographic group lack to acess affordable and convenient nutritional solution that can support thier growth, immunity, and cognitive abilities. This challenges has led to concern about stunted development, weakned immune system, and hindered cognitive development which can have a long term consequences on the well-being of these children. Cognitive decline micronutrient deficiency negatively impact cognitive function hindering academic performance IFPRI 2021 to thier families. There is a pressing need for convenience and affordable meal solution in the markets. Exsisting solution ational commercial brands offers food often lack of essential nutrients and local vendores are selling cooked meal may not specialized for young children and lack of cosistence hygiene standard.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our Solution is nutritious complete balanced meal, affordable, ready to eat, easy to carry, anhance the cognitive ability dessirable flovor and sustainable made by using local resources. My smart Meal Provide >2/3 of recomendation daily allowances nutrition value solution.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target customers ancopass both business and individuals including micro entreprenuers, vendors, local shops retailers, local household and nutritional clinics. In geneal, customers in the regional tend to either quality and quantinty and or price conscious when the buy the product such as school snack dependibg thier back ground for example busy parents tend to pirchase ready to eat meal. Hance MBSM is able to capture customers with it high quality , large and relative affordable My Smart Meal Product. MBSM primary beneficiaries are: low income women and thier families, busy working women and agrifood vendors entreprenuers.

01.05 When was your company established?

2023-02-15

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

David Elias is lead product innovation at MBSM with over 15 years of combine experience in peanut industry, Create and Management Innovative . He his extensive background include in role in product development, enterprise management . Mjuni comprehensive experience underpine the strategic direction of product development at MBSM

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.vevolution.com/organisations/mama-bora-smart-meal

01.11 Which industry best describes your project?

Other: Nutrition Healthy Product

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Mama Bora Smart Meals are committed to fighting poverty in our community. By offering affordable and nutritious meals, we aim to improve food security for low-income families. We also source ingredients local and improve economic development of the communities.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

MBSM providé nutrition meal at subsidires price making more access to low income families

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

MBSM improve dietary intake, locall source of ingradients offers convenient and time saving and provide the workshops

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

MBSM is promoting good education by provide low cost affordable meal kit at affordable price and we are improving learning cognitive.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

MBSM offers economic empowerment for women, reduced the time burden for women and support female headed household.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

MBSM support Improve Hygine awareness and support sanitary effort

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

MBSM offers the technology of preserve the smart meal without refrigeration, provide small loan to purchase solar panel or energy efficiency appliances.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

MBSM is improve livelihoods, job creation, production, packging and distribution and sales

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

MBSM is support Nutrition Innovation, Reducing Energy Consumption, Improve food security and food processing technology.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

MBSM is supporting working mothers offers affordable and acc of nutrient foods

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

MBSM is offering reduce food born illness, improve acesss to nutritional and reduce waste awereness.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

MBSM are offer the product with extended expire date, pre portioned meal and sustainable packaging

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

MBSM is reduce relience of refrigeration and lowerr green gas emissions

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

It not related with MBSM operational activities.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Reducing reliance of transport of ingredients

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

MBSM is empowering women along value chain and we planning in the future to start Fair Trade Practices.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

MBSM is partnerships with local famers and collaborate with NGOs with similar goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

A pionering Innovation MBSM is like a new technology for busy families it is agne changers we approved healthy eating. It is nutritious affordable culturally relavant true innovative and it convenient health meal options that perfect for on -go- lifestyle. Similar to Existing Product It is like instante porridge in the sachets but MBSM is more natural taste way bettter Entirely New Product MBSM are unlike any thing it has seen before . It is complete balanced meal in convenient sachets New version of Old idea MBSM are mordern take a tradition concept meal prepping and perfect for today busy lifestyle.

06.09 Competitive Analysis

Our man competitors inclding Smart Food Food Tanzania ICRITS Project, Government School Frrdings, NIDO fortigrow. these.intities primarily offer pre-cooked food of milk powerders that solely on nutrition.our competive advantege lies in our comprehensive appproach that not only addresses nutritional need but also intergrate esucation initiatives to foster longbterm health and cognitive benefits. our product uniquely combine essential component- protein, fats acids, micronutitient, choline and energy in readyvto eat formats that does not require any lqbour for coooking or preparation . This comprehensive approach allow us to address not anly the nutrition need of school children but also support cognitive learning. This a a game changers for busy families it heqltg affordable option that take a minutea to prepare. we are using special ingredients innovation desgn a unique funtionable. We are using Electric motor bike to distribute our products.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?