Tanzania - Startup under 3 years old

Describe your project or startup in a few words

Unified digital marketplace for businesses and consumers, offering flexibility and convenience through varied products and services, with delivery and in-store pickup options.

01.01 Describe your startup in more detail

The aim of my startup is to change how we shop and create a large digital marketplace app where all businesses can connect and just become a part of the same multi-store. This application would enable users to browse through a wide range of goods and services from varied merchants and make purchases directly from their mobile phones. Delivery to the user's location or in-store pickup both will be possible on the platform, providing flexibility, time management and ease of shopping.

01.02 What is the main problem you are trying to solve?

The digital marketplace app addresses the core issues of limited market access for businesses, fragmented shopping experiences for consumers, inflexible fulfillment options, and difficulty in product discovery. By creating a centralized, interconnected platform, the app aims to provide businesses with expanded reach, consumers with a seamless and flexible shopping experience, and facilitate easier product discovery - ultimately transforming the retail landscape to benefit both parties.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Convenience and Flexibility. Our digital marketplace app offers a unified platform for customers to browse and purchase from various merchants, with flexible fulfillment options such as delivery or in-store pickup. 2. Increased Accessibility. By providing a centralized platform, our app increases market access for smaller and local businesses, allowing them to reach a wider customer base and compete with larger players. 3. Improved Product Discovery: Our app facilitates easier product discovery and comparison, enabling customers to find the products and services that best suit their needs and preferences.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The digital marketplace app aims to serve both businesses and consumers across the entire country, providing a unified platform for expanded market access and a seamless shopping experience.

01.05 When was your company established?

2024-01-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

As the founder of this startup, I am fortunate to have two other highly skilled co-founders - Veronica and Husna. While Veronica may be the "least" of the three of us, both she and Husna finalist actuaries who bring invaluable expertise to the team. Their strong actuarial backgrounds and capabilities complement my own skills and experience, allowing us to build a well-rounded and capable founding group. Together, we are leveraging our collective strengths to develop and grow this exciting new venture.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

The digital marketplace app helps achieve the "No Poverty" goal by expanding market access for small and local businesses, improving product discovery, enhancing accessibility through flexible fulfillment options, supporting local economies, and addressing income inequality. By providing equal access to goods and services, the app promotes economic growth, increases income, and creates jobs, ultimately contributing to poverty reduction.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

The digital marketplace app contributes to the "GOOD HEALTH AND WELL-BEING" goal by increasing access to healthcare and wellness services, fostering healthy habits through gamification and incentives, supporting employee well-being through corporate wellness features, enhancing mental health support via telehealth and mental health apps, and promoting data-driven decision-making by providing users with analytics and insights to track their progress. By offering a comprehensive platform for health and wellness, the app helps users develop positive behaviors, access essential services, and make informed decisions to improve their overall physical and mental well-being.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

The digital marketplace app can contribute to quality education by incorporating gamification and personalization to enhance learner engagement, ensuring a smooth onboarding and navigation experience, providing robust content management and curation capabilities, adopting a mobile-first approach to improve accessibility, enabling social learning and collaboration features, and offering advanced performance tracking and analytics tools to support data-driven decision-making. These features work together to deliver a high-quality, personalized, and effective educational experience that can positively impact learning outcomes.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

No bias among users, as every user getd the same service.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

The digital marketplace app contributes to the Affordable and Clean Energy goal by enhancing energy efficiency through smart home appliances and smart charging, increasing access to renewable energy through solar home systems and mini-grid connections, fostering demand-side flexibility through smart charging and remote control, promoting peer-to-peer energy trading, and supporting sustainable energy development through data and analytics tools.

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

The digital marketplace app contributes to the "Decent Work and Economic Growth" goal by expanding market access and visibility for smaller and local businesses, enhancing flexibility and work-life balance through features like remote work and flexible fulfillment, promoting entrepreneurship and job creation, supporting vulnerable groups such as women and youth, and fostering sustainable business practices through data-driven decision making. By empowering a wider range of enterprises, creating new employment opportunities, and enabling more inclusive and sustainable economic growth, the app aligns with the key objectives of the "Decent Work and Economic Growth" goal.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

The digital marketplace app contributes to industry innovation and digital infrastructure development by expanding digital access and connectivity, enabling smart city development, fostering digital innovation and transformation, addressing evolving infrastructure needs, and enhancing data access and mobility. By empowering businesses and consumers with advanced digital tools and services, the app supports the development of a robust digital data ecosystem and promotes the transition towards a more connected, smart, and data-driven future.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

The digital marketplace app contributes to the "Life on Land" goal by enhancing land use efficiency, supporting sustainable agriculture, fostering rural development, protecting biodiversity, and addressing climate change. By connecting farmers with buyers, reducing food waste, and increasing the value of agricultural products, the app promotes sustainable land use practices. Additionally, it supports sustainable agriculture by providing farmers with access to markets, reducing the need for intermediaries, and promoting environmentally friendly farming practices.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

the digital marketplace app's ability to bring together diverse stakeholders, facilitate data-driven decision-making, and promote collaborative problem-solving makes it a valuable contributor to the "Partnerships for the Goals" objective

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

It's an innovative projects as it covers every aspect of sales and this idea is nowhere found in Africa.

06.09 Competitive Analysis

To stand out from competitors in the e-market app space, I focus on my Unique Selling Point (USP). This could include unique features, such as advanced search/filtering options or integrated payment processing, or exceptional user experiences through intuitive design and customer support. I develop a strong brand identity with a memorable logo and consistent branding, and leverage local market knowledge to cater to specific community needs. Additionally, I offer competitive pricing, promotions, or loyalty programs to provide more value to users compared to rival apps.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?