Ghana - Business creation project

Describe your project or startup in a few words

EcoFruit Creations is to transform specifically cashew fruit into a delicious and marketable jam. Cashew fruit, known for their high vitamin C often go to waste despite their nutritional value, therefore this waste will be turned into something valuable.

01.01 Describe your project in more detail

EcoFruit Creations is to transform specifically cashew fruit into a delicious and marketable jam. Cashew fruit, known for their high vitamin C content and unique tropical flavor, often go to waste despite their nutritional value. By converting these fruits into jam, the project seems to reduce food waste, provide a new income stream for cashew farmers and introduce a unique product to the market.

01.02 What is the main problem you are trying to solve?

The main problem is the cashew fruit waste which is left to rot causing negative environment impact so the project aims to produce a marketable jam, reducing environmental impact and promoting sustainable agricultural practices.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The project seems to offer a healthy, nutritious food product that enhances food diversity and contributes to the dietary needs of consumers. It also helps generate different stream of income for local farmers and small-scale producers by creating new market opportunities and encouraging local entrepreneurship. It will also produce a marketable jam, reducing environmental impact and promoting sustainable agricultural practices.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Shopping malls Entrepreneurs Jam packaging companies Restaurants Farmers Local market places

01.05 When did you start working on your project?

2024-01-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Sajjad Braimah Mubarak is a person who loves agriculture and dreams of a green world. He has a Bachelor's degree in Agriculture Engineering and has 3 years experience in engineering, crop farming and tutoring. Appiah-Kubi Kelvin is a recent renewable energy engineering graduate, with a passion for technology and its advancement. He has experience installing and maintaining renewable energy technologies, like biogas and solar systems, as well as crop farming. He is motivated by how renewable energy can change the world, and is working to be a part of this change. David Tekpo has a bachelors degree in Renewable Energy Engineering with in-depth knowledge, skills set and 2 years experience in his field. He envisions a world with clean and affordable energy and sustainable practices with zero "waste agenda".

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The startup contributes to the no poverty because it will provide employment to all farmers into the agriculture sector and also to the entrepreneurs which will lead to no poverty.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

The project contributes to food security and improved nutrition by turning an underutilized resource which is the cashew fruit into a nutritious product.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

The product, cashew jam is a nutritious product which contains healthy nutrients for all ages.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Educating students about the importance and how to make the nutritious product and promote lifelong learning opportunities for all.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The project contributes to gender equality because most women will be employed in the startup and educating girls mostly will increase women empowerment.

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Creation of new jobs and economic activities in cashew-producing areas, the initiative supports sustainable economic growth and employment.

02.09.01 My project contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

The project promotes sustainable practices by reducing food waste and encouraging the full utilization of agricultural products specifically cashew fruit.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The agriculture waste, which is the cashew is left to rot, so we taking the fruit and preventing it from rotting and releasing harmful gases such as methane and carbon into the atmosphere will contribute to climate change, so this project will prevent that.

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

1 - Strongly Disagree

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Partnerships will be established with like-minded individuals in the industry which will help revitalize the global partnership for sustainable development.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

3

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

4

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Potential competitors are cashew jam producers, what makes me stand out from them is the cashew fruit considered as waste for farmers would be use as something valuable to reduce food waste production in Ghana.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No