Ghana - Business creation project

Describe your project or startup in a few words

Makola GH LTD is a digital marketing company which has envisage to inspire the use of digitalization to empower young entrepreneur's who can't afford above the line advert to Advert their goods and services through digitalization

01.01 Describe your project in more detail

As Africans who are facing the unemployment crisis, Makola GH LTD is here to empower these young graduates who wants to venture in to entrepreneurship the room to leverage on us. Our mission is to create and online marketing space that will help startup business like, food vendors and brokers to reach a wide range of audience through our platform. This strategy won't scar startup to think of acquiring a physical store ones you have your small capital you can get your good's in a store room and build a solid and attractive online presence for your business. We have also factored to create over 253 jobs cross country for courier service. We have a portfolio of business solutions for big Organizations and these services are Database development, Digital Adverts using Meta, Google and YOUTUBE designing an organizational marketing structure and more

01.02 What is the main problem you are trying to solve?

Our main goal is to bring hope to the unemployed graduate by creating a well structured Marketing platform that will empower young entrepreneur's to elevate their business our vision is to help government eradicate unemployment which we are looking forward to partner with the top and legitimate loan facilities in Ghana and Africa to give our users (Startups) a lower or interest Free loans.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

This initiative will help citizens to elevate from the old fashion of marketing and improve in the use of Technology because @ Makola GH LTD we believe in using technology to make life easier and better this will also bring a solid business network.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Unemployed graduate who wants to venture into entrepreneurship with less capital or no capital

01.05 When did you start working on your project?

2022-05-10

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Our Marketer female, Graphics designer male, Developer male, Digital Marketer male and System Analyst male we haven't been able to hire a Cyber security expect due to lack of funds

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://makolagh.com

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

This will contribute to the eradication of poverty and unemployment and also build a continent with entrepreneurs since we targeting to stretch to over 20 African countries

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

We have a food HUB section for food vendors which we are planning on generating a label code for each food vender who passes our food preservation and personal hygiene test and with a public announcement people will be conscious about where to buy food. This will help stop food poising. And we have a Free food coupons to feed people who shop from our platforms

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

We have a category for Health service in our project where users can easily get the aid of doctors or health workers for first aid meaning ones there's an accident or and emergency you can quickly get aid before you are being conveyed to the hospital

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

As marketing company we work with a Product Life Cycle (PLC) so on our maturity stage inside our PLC we have and initiative of Education funding for students who study Business, Entrepreneurship, Purchasing and Supply, Marketing and Public Relations

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

5 because the use of digitalization cut across both genders

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

My business is not under environmental and natural resources management

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

My business doesn't fall under energy

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Government will then get more tax revenue from Entrepreneur's to the develope the country

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

6 because Makola GH LTD is set to be a step to for leverage when it comes to business

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Makola application will be published for all users

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Inside our Product Life Cycle (PLC) we have a community developmental project initiative where we will be providing trash cans @ bus station and on the street to improve cleanest environment

02.12.01 My project contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification

My project is not under energy consumption all we need is a stable electricity

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

My company can operate under every weather condition

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

My company doesn't operate with water

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

My company do not operate under those above mentioned sectors

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Inside our Product Life Cycle we have and education foundation on our Maturity stage

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

We are planning on building or forging partnerships with foreign and local businesses to give our country or citizens best

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

@ at Makola GH LTD, what really inspired our drive of creating MakolaGH.com application is to help improve the us of technology

05.09 Who are your main potential competitors and what makes you stand out from them?

My main competitors are Jiji and Bisame but what makes Makola stand tall is we for business people so we go the extra mile to make it a business platform not just and online market place we take our users advert to other worlds leading social media platforms like Meta, X YouTube etc to ensure we drive costumers to buy from our users

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes I have partnered with Key Summit Ghana and Annyoniam consult and organized a couple of finical and entrepreneurship empowerment summit