Ghana - Business creation project

Describe your project or startup in a few words

To create a system to link fashion designers, dressmakers, and clients to bridge the trust gap in both parties, growth in wealth and improvement of life.

01.01 Describe your project in more detail

This project seeks to connect Fashion Designers and Dressmakers to meet new clients, bridge the trust gap, and bring optimum satisfaction to all stakeholders in the fashion industry. Trust issues have always existed between both parties, especially new clients in a new location. Fashion designers and dressmakers often worry about not getting paid promptly or at all by their clients after providing services. They also deal with the problem of clients failing to collect their clothes on time or at all after they have invested their time and money in the work. Customers often fear being let down by not receiving their dress on time, not getting the exact style they requested, and facing high workmanship costs. This project aims to solve the problems both parties face. The project will create a system made up of an application software, an official website, and an Office building which will connect both parties for easy accessibility, affordability, timely and increased wealth.

01.02 What is the main problem you are trying to solve?

Trust issues. For customers trying a new fashion designer and dressmaker can pose a significant challenge for customer. Establishing trust in a service provider they are unfamiliar with with can be tough. Additionally, customers may question if their desired outcome aligns with what they will receive. On the other hand, fashion designers and dressmakers encounter challenges with customer attitude. This includes demands for earlier deliver then agreed upon, customers not collecting dresses on agreed date and uncertainties about receiving the correct payment.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Optimum customer satisfaction : This is where accurate demands of customers are met through the use of quality materials at befitting affordable cost with on time delivery at a modern suiting dress style. 2.Increased patronage and finances: Because designers are regulated by a working policy, customer satisfaction is improved leading to more referrals which increases designer income. Designers get incentive packages for meeting set targets. Also, the project will create a channel that will allow designers to get easy access to the materials they need. 3. Increased income for stakeholders such as textile houses, delivery companies and media houses 4. Revenue generation through the payment of taxes to the government and creation of job opportunities for the youth.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

This project will support people who require new clothes, those who need uniforms at work or in school , and anything related to fashion apparel. Beneficiaries to this project are; Law firms, Churches, Schools, Hospitals among others

01.05 When did you start working on your project?

2023-12-01

01.06 How many other partners are associated with your business venture?

8

01.07 Among the other partners, how many are female?

5

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Mrs Beatrice Gyimah- Fashion Designer. Lecturer at Dress up Fashion College. Consultant for the project Miss Elizabeth Arkoh- Fashion designer and sewing instructor at Lisarkoh Fashion and Business Center. Consultant for the project Miss Louisa Akua Arthur- Fisheries Commission staff. Vice President of the project. Miss Comfort Gli- Fisheries Commission staff, entrepreneur. Communication officer for the project. Mrs Sylvia Jehu-Appiah- Fisheries Commission staff. Consultant for the project. Mr. Samuel Ackah Blay- Environmental and Safety Officer for the project. Mr Patrick Tawiah- Fisheries Commission staff. Consultant to the project. Mr Samuel Adu-Gyamfi- Financial Consultant for the project.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The project will assist designers in achieving a consistent source of income

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

The project is designed to support individuals, particularly young people in acquiring vocational expertise through mentorship from experienced professionals.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The project will offer services to both males and females. It will also give opportunities to designers from both genders to use their skills and creativity advantageously. Furthermore, it will ensure all women and men get equal access to be mentored by professional designers.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

This project will guarantee cleanliness by ensuring the maximum and efficient utilization of fabrics. Any leftover fabrics will be repurpose to create new items such as hats and bags, among other things.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

This project will provide job prospects and decent work not only for designers but also for various other groups such as textile manufacturers, delivery services, media house and those who are qualified but unemployed. Additionally, it will generate revenue, contributing to sustainable economic advancement of the country.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Given that our project will utilize an office structure, we will guarantee that our infrastructure is durable and environmentally friendly. We will also ensure the utilization of eco-safe technologies.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

The services offered by this project extend beyond a single country to a global scale, particularly in African nations. Designers worldwide will have the chance to utilize their skills, Additionally, both men and women will have equal opportunities to participate in decision-making processes. Income will be distributed based on work done, regardless of gender, ensuring equal work for equal pay.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Since fashion serves as a medium for showcasing one's unique heritage, this project aims to preserve cultural and natural heritage.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

This project will focus on minimizing waste generation by implementing recycling practices during production. Additionally, we will source fabrics from manufacturers that prioritize efficient use of natural resources and environmental safety. Technology will be leveraged to enhance production efficiency and maintain high-quality results.

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

This project primarily focuses on land-based activities and operates exclusively within shops and households.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Given that this project involves textiles sourced from plants and animals, we will guarantee that the manufacturers we procure these textiles from employ sustainable and environmentally friendly practices in their production. We will verify that these manufacturers hold certifications as environmentally responsible companies.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

This project will make sure there are guidelines against violence, abuse, and exploitation of designers and customers. We will maintain a workplace free from corruption, promote accountability and transparency, and ensure inclusive decision-making at all levels.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

This project aims to reduce poverty, enhance the prosperity of our clients, and provide avenues for young and emerging fashion designers to access a market upon completing their studies.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

This product has not been created by any house, company or individual in Ghana though similar apps are already in the system but it does not address the same problem. You may find a dress mostly imported to buy at various online stores but this will link clients to fashion designers to choose their style, fabric, and all other necessary requirement to get a perfect work done and value for their money.

05.09 Who are your main potential competitors and what makes you stand out from them?

Online virtual stores like Jumia, jiiji, Tonaton and others do sell dresses in their market but most of them are imported and the quality is sometimes of low standards. The project will allow people to choose their material in terms of quality and price.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

The project seeks to provide opportunity for young females to venture into learning some trade in dressmaking to meet the growing demands of dresses daily for them to able to become independent. With this many will venture into different forms of business and also employ others into their firms.