Ghana - Business creation project

Describe your project or startup in a few words

Our inner city transportation system, Breeze Buses, aims to provide efficient, comfortable, and affordable transportation solutions for residents and visitors in densely populated urban areas in Ghana and West Africa.

01.01 Describe your project in more detail

Our inner city transportation system, Breeze Buses, aims to provide efficient, comfortable, and affordable transportation solutions for residents and visitors in densely populated urban areas in Ghana and West Africa. We recognize the increasing need for reliable, affordable and comfortable transportation options in cities, where traffic congestion, limited parking spaces, and environmental concerns are prevalent. Breeze Buses will offer Biodiesel and Biofuels vehicles and through a user-friendly mobile application, to facilitate seamless and convenient travel experiences. The Breeze Buses inner city transportation system looks to be a key player in the current transport landscape in Ghana and West Africa which is a growing sector that is yet to be properly tapped into and predominately operated on small individual basis. Breeze Buses inner city transportation system looks to properly formalize this sector and connect people to places effectively, securely and comfortably.

01.02 What is the main problem you are trying to solve?

The population of urban cities in Ghana and West Africa is expected to rise exponentially in the coming years and with it many issues, one of which being pollution. Therefore one of the main challenges Breeze Buses inner city transportation system seeks to address is the problem of pollution caused by too many vehicles in our urban cities by providing comfortable and fuel efficient bus options to the populace to connect them to where they are going safely and securely. Again another problem that our transportation system would be addressing in the sanitation challenges of urban cities. Since our buses would be run on biodiesel and biofuels which are sourced mainly from waste, this will help address the issue of sanitation and promote a more circular economy. Lastly, with the current transportation landscape road safety is not assured leading to loss of lives through road traffic accidents, as such our system would be a safer option to guard against the loss of lives.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Breeze Buses inner city transportation system seeks to provide many benefits if implemented. To begin with if our system is implemented one major benefit is that it is high income generator for partners and investors. As earlier highlighted, the population in Ghana and other West African countries is ever increasing especially in urban areas, and the need for people to connect to their locations will never end. Again the current competition and landscape are not equipped to handle the large population explosion we are going to experience hence now the time to develop this transport system to help shape the future we want to see. Furthermore, the system will operate a 24-hour shift driving system, and this will provide the benefit of increased employment opportunities for drivers, fleet managers, etc., thereby improving on quality of life. Lastly, another benefit of our system is promoting a sustainable environment through the use of biofuel vehicles that cause little to no pollution.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The Breeze Buses inner city transportation system seeks to serve the ever growing population of commuters and help connect people to place. Breeze Buses seeks to connect commuters mainly in urban cities of Ghana and West Africa to their location and doing so in the comfort and safe of our fuel efficient buses. Our commuters we wish to serve we classify into three main groups. Namely the group we call the No-Vehicles group. These are a group of commuters we classify as not owning a vehicle of their own and use existing public transportation. The second group of commuters we are targeting are those we refer to as Pro-Vehicles. This group of commuters own vehicles and drive to their various locations however they are tired of the challenges of traffic jams, increasing fuel prices and cost of maintaining their vehicles. Lastly the third group we refer to as the Corporate is made of tourists, corporate workers who carpool or join corporate buses, and the environmentally conscious.

01.05 When did you start working on your project?

2017-06-10

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Barbara Boachie is a highly skilled and accomplished professional with a diverse background in project management, Design Thinking, payment application automation, and collections. With a strong focus on cross-functional collaboration and stakeholder management, Barbara has successfully led teams and delivered business-critical projects in the Dairy and Coffee business units. She has been recognized for her exceptional performance and was awarded the overall best employee in Administration at the National Reconstructive Plastic Surgery and Burns Centre, where she worked as a project officer. Currently working as a Digital Marketing Analyst at Nestlé CWAR, Barbara is responsible for social listening, providing insights on brand performance, and monitoring campaigns and crises. Prior to this role, she served as a Project Manager in Innovation and Renovation, where she orchestrated cross-functional teams, managed senior stakeholders, and ensured project roadblocks were addressed on time.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/in/barbara-boachie-186234143?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

01.10 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

By ensuring the creation of more job opportunities

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

3

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

The company seeks to use mostly female drivers to command its fleet of vehicles.

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

The idea seeks to create jobs for the citizens and promote a balanced and improved wellbeing.

02.09.01 My project contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

The main goal of this idea is to promote sustainability through the use of fuel efficient vehicles.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

The main goal of this idea is to fight against pollution and promote a more circular economy,

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The main goal of this idea is to fight against pollution and promote a more circular economy,

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

This would be ensured through the use of biofuels and biodiesels to power our vehichles.

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

The idea would require Global partnership in carrying out the implementation of the novel idea of turning waste into fuel to power and transform our transportation system

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

The service is an improvement on the current inner city transportation landscape and offers to do so with vehicles powered by biofuels which is a novelty in this part of the world.

05.09 Who are your main potential competitors and what makes you stand out from them?

Fortunately there are very few large scale urban transportation systems running in Ghana. Our competitors are mainly small scaled transport systems popularly known in Ghana as "Trotro" and what makes our transportation system stand out is the fact that we would be offering cost competitive, comfortable and safe transportation to our commuters.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I am a member of a Rotary club in Ghana and help participate in activities of my club in areas of career counseling to young girls.