Ghana - Business creation project

Describe your project or startup in a few words

Pura is a Spanish word which means Pure. This is a product with the focus of increasing the shelf life of fresh tomatoes for over a year with it own juices without preservative

01.01 Describe your project in more detail

One of the major crops produced in Ghana is tomatoes and it mostly has a shelf life of 19-22 days . To increase the the shelf life, the tomatoes has to be processed into Paste or ketchup ( by the industries) or kept in the freezer ( by households ) . However, there are seasons in the year where fresh tomatoes is scarce thus making the few available very expensive. Ghanaians would have to depend on tomato paste for cooking. This paste is suitable for specific meals but not all , some examples being soup, grounded pepper for kenkey etc. There are some people that react or have allergies eating these pastes because of the additives added. Hence to make fresh tomatoes available all year round, Pura will be preserving fresh tomatoes in bottles for 1-2 years to make them available all year round.

01.02 What is the main problem you are trying to solve?

Pura would like to address various problems but the main will be to address the issue of post harvest losses Which affects the livelihood of the farmers in terms of their income and also reduces the amount of food available for consumption. In an article written by Taylor & Francis (2023) Cognet food & agriculture. Data was taken from 203 farmers at the Offinso-North District and it was recorded that averagely the farmers loose 3506.3kg of the tomatoes and its financial value of 3598.7 cedis. This keeps the farmers always in poverty and they are not able to provide good education for their children Also the article captured some of the reasons for the reduction in food consumption and one of these reasons was the unavailability of reliable market . So to bridges these gaps, Pura will put measures in place to address this issue of post harvest losses

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The advantages of using the products are as follows: - Reducing post harvest losses -increasing income - Reducing poverty - increasing food consumption - decreasing hunger

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

This is targeted at the tomato farmers and their families the ordinary Ghanaian that would want to have fresh tomatoes all year round especially the ones that are allergic to tomato pastes.

01.05 When did you start working on your project?

2026-01-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

There are no partners yet

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

This project would reduce post harvest losses and will in turn increase the incomes of the farmers . This would improve their livelihood and reduce their poverty level.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

The project would at the end ensure increase in consumption and also tomato farmers would get enough to give their families at least 2 square meals in a day

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Vegetables and foodstuff eaten fresh without additives increases it health benefit on the consumers.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Children of these farmers the project would help can afford to give their chirldren quality education

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Women would be equally empowered to cater for themselves and family

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Innovation is featured in our product by making changes to the casual / usual processing of tomatoes into paste into getting the whole or fresh tomatoes.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

My main competitors are all producers who are turning tomatoes into pastes . We stand out because we make available the fresh vegetables all year round without the use of additives

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. Employing more women to assist in the production process And frequently organize training sessions to equip them