Ghana - Business creation project

Describe your project or startup in a few words

I take great pride in unveiling Akomapa Cashew Drink, an innovative and revitalizing beverage destined for the market.

01.01 Describe your project in more detail

I take great pride in unveiling Akomapa Cashew Drink, an innovative and revitalizing beverage destined for the market. This extraordinary drink presents a distinctive fusion of nutritional advantages and a delightful taste, specifically designed to appeal to health-conscious consumers in search of alternatives to conventional dairy and plant-based milk products. The essence of Akomapa Cashew Drink lies in its exceptional taste, creamy texture, and nutritional richness.

01.02 What is the main problem you are trying to solve?

The essence of cardiovascular disease identified by the World Health Organization (WHO) with an estimate of 20% between the ages of 30 and 70. Prevalence of anemia among pregnant women, women of reproductive age and children.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. The nutritional content of cashews, which are rich in heart-healthy monounsaturated fats, vitamins, and minerals. This can be particularly beneficial for cardiovascular health. 2. The iron content which may contribute to preventing anemia 3. It is well formulated with a lower glycemic index to appeal to individuals with diabetes

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. Allergy individuals 2. Vegetarians 2. Nursing mothers, pregnant women and children above 6 months. 4. Fitness enthusiasts

01.05 When did you start working on your project?

2022-09-06

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

One is into the marketing field and everything about marketing. Also, I have a partner into the finance field who is very good in accounting and the other one into agriculture who will help me with the sourcing of the raw materials

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

By bringing the drink out, it opens up for farmers to sell their cashews where they get money from it and other raw materials. We broaden the market by dealing with wholesalers,retailers and anyone ready to sell the product to customers for profit making

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

The cashew drink provides a nutritious beverage alternative that can contribute to food security and improve dietary diversity in the local population

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

As a plant-based and nutritious beverage, aligns with promoting healthier lifestyles and dietary choices.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Partnerships with educational institutions can be formed to educate students about nutrition, sustainable agriculture, and entrepreneurship.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Ensuring equal employment opportunities within the company for women, especially in farming, production, and managerial roles, supports gender equality

02.06.01 My project contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification

Implementing water-efficient production processes and supporting community water projects can help improve access to clean water and sanitation.

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

Utilizing renewable energy sources for production and encouraging energy-efficient practices helps contribute to affordable and clean energy.

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

By creating jobs and fostering local economic development

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

Investing in modern production facilities and innovative processes

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

By providing fair wages and promoting inclusive hiring practices

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

Supporting local farmers

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

The business emphasizes sustainable sourcing, production, and packaging practices

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

Reducing carbon footprint through sustainable farming practices and energy-efficient production

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

It doesn't relate much to the seas and oceans

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

Sustainable farming practices and protecting biodiversity on cashew farms

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

Adhering to fair trade principles and promoting transparent business practices

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Actively engaging in partnerships with local farmers, suppliers, and community organizations fosters collaboration towards achieving shared sustainable development goals.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

3

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

1 - Strongly Disagree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

My potential competitor is vitamilk but then it's rawproduct differentiate from mine and my pricing strategy will reach out to the large customer by making profit also

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Growing in my locality, most businesses running by females attract a lot customers because of how we value them in our community