Ghana - Business creation project

Describe your project or startup in a few words

Pedidae is a revolutionary business based in Accra, Ghana that is set to redefine the landscape of paediatric healthcare in Africa. At Pedidae, we're coding the future of child health, transforming the way parents navigate their child's wellness journey.

01.01 Describe your project in more detail

The Pediatrics App Revolution aims to address the evolving needs of parents and paediatric healthcare. With cutting-edge features, seamless user experiences, and a focus on holistic child well-being, this project intends to revolutionise the healthcare landscape. Leveraging technology and fostering community engagement, the app envisions a future where child healthcare is not just a necessity but an enjoyable and empowering journey for parents and their little ones. The project is now set for development, with a commitment to delivering a groundbreaking solution that sets new standards in paediatric care. Pedidaes key solutions include Pedidae AI Assistant, Pedidae LMS, Pedidae Community, Pedidae Store

01.02 What is the main problem you are trying to solve?

1. Expensive Quality Child Healthcare: Access to good and quality healthcare is expensive with over 40% of African households facing financial hardship due to high out-of-pocket healthcare expenses. 2. Limited access to reliable paediatric care: Only 1 in 4 children in subSaharan Africa has access to essential health services. 3. High child mortality rates due to preventable diseases: Approximately 1 in 13 children in sub-Saharan Africa dies before their fifth birthday, largely from preventable diseases like malaria, pneumonia, and diarrhoea. 4. Lack of comprehensive health resources for parents: Less than 30% of parents in rural Africa have access to reliable health information and resources to support their children's well-being.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Pedidae seeks to provide an affordable digital health solution, thereby reducing out-of-pocket expenses for quality paediatric care. 2. Pedidae will connect parents to certified paediatricians through virtual consultations and a USSD healthcare solution thereby increasing access to reliable care. 3. Pedidae’s innovative and paediatric health focused AI-powered health assistant will help guide parents on preventive care and timely medical interventions. 4. Pedidae in conjunction with the Paediatric Society of Ghana will help deliver comprehensive health information and resources through its LMS, thereby empowering parents with the knowledge to care for their children effectively.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. First Time Parents: Pedidae caters to first-time parents, addressing the needs of approximately 5 million new parents in Africa each year, by providing accessible, comprehensive paediatric healthcare resources, ensuring confidence and support in early parenting stages. 2. Busy Working Parents: Pedidae supports busy working parents in Africa, with around 5 million new parents each year, by offering accessible, on-demand healthcare solutions that seamlessly fit into their hectic schedules. 3. Young Tech-Savvy Parents: Pedidae appeals to young, tech-savvy parents, a rapidly growing demographic in Africa, looking for convenient and innovative healthcare solutions for their children.

01.05 When did you start working on your project?

2024-02-28

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Gracious Samuelis Adala: First-time mother, MPhil English, School Principal and Solopreneur 2. John-Peter Samuelis: Cybersecurity Engineer (Proficient at Python and Bash Scripting ) | Nutanix Certified Professional | Ethical Hacker 3. Alex Osei Gyapong: Full Stack Software Engineer - Backend Heavy

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Pedidae supports the United Nation's SDG 1 (No Poverty). By providing affordable and accessible paediatric healthcare solutions, Pedidae aims to reduce the financial burden on families and improve health outcomes for children, contributing to poverty reduction.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Pedidae supports the United Nation's SDG 2 of Zero Hunger, by promoting child health and nutrition. Through its focus on paediatric healthcare, Pedidae provides resources and guidance to parents, helping them ensure their children receive proper nutrition, which is essential for growth and development and directly contributes to combating hunger and malnutrition

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Pedidae significantly contributes to the United Nations' SDG 3 of Good Health and Well-Being by enhancing access to quality paediatric healthcare. It bridges healthcare gaps through comprehensive digital resources and remote consultations, ensuring timely medical attention for underserved children. By offering preventive healthcare information and early diagnosis tools, Pedidae helps reduce child mortality from preventable diseases. It empowers parents with reliable health education, fostering informed decisions and better health outcomes. Pedidae promotes health equity with affordable services, addressing financial barriers to care. Additionally, it supports healthcare infrastructure with telehealth, digital health records, and data analytics, improving service efficiency and overall paediatric care.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Pedidae significantly contributes to the United Nation's SDG 3 of Quality Education by ensuring children are healthy, reducing absenteeism, and enhancing school performance. It provides parents with vital health information, fostering a supportive learning environment at home. By targeting underserved communities, Pedidae helps bridge health disparities linked to educational inequalities, promoting inclusive education. Collaborating with schools, Pedidae integrates health programs that educate on hygiene, nutrition, and mental well-being, ensuring children are emotionally ready to learn. This holistic approach supports healthier communities that value and invest in education, enhancing educational outcomes for all children.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Pedidae supports United Nation's SDG 5 (Gender Equality) by ensuring equal access to healthcare resources and education for all children, regardless of gender. The platform also promotes gender-sensitive health education, empowering parents with the knowledge to support both boys and girls equally in their healthcare needs. By prioritising inclusivity and equal access, Pedidae contributes to reducing gender disparities in health and education in Africa.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

Pedidae primarily focuses on paediatric healthcare, which does not directly address United Nations's SDG 6: Clean Water and Sanitation. However, by improving child health outcomes and education, Pedidae can indirectly support SDG 6 by promoting overall well-being, which includes the importance of clean water and sanitation in maintaining health.

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Pedidae contributes to the United Nation's SDG 8 of Goal of Decent Work and Economic Growth by creating jobs for healthcare professionals and support staff, and providing training and professional development. The platform reduces the economic burden on families by offering accessible, affordable paediatric healthcare, leading to increased productivity and healthier future workforces. By leveraging health technology and data analytics, Pedidae drives innovation and supports local businesses through partnerships. The platform also promotes financial stability and sustainable economic development by integrating with health insurance schemes and ensuring cost savings for families, thus reducing poverty and fostering healthier communities.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Pedidae significantly contributes to the United Nation's SDG Goal 9 of Industry, Innovation, and Infrastructure by advancing healthcare technology and enhancing digital infrastructure. It fosters innovation with advanced paediatric healthcare solutions. Pedidae's scalable digital platform improves healthcare access, especially in remote areas, and provides data-driven insights for better health interventions. By making paediatric healthcare more accessible and empowering parents with essential health knowledge, Pedidae helps build resilient communities, supporting sustainable development and socio-economic growth.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Pedidae supports United Nations's Sustainable Development Goal 10, which aims to reduce inequality within and among countries. By providing accessible and affordable healthcare solutions, Pedidae contributes to reducing disparities in healthcare access, thus helping to address inequalities in health outcomes.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

Pedidae supports United Nation's SDG 11, which aims to make cities and human settlements inclusive, safe, resilient, and sustainable, by improving access to quality healthcare services for children, thereby contributing to healthier and more sustainable communities.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Pedidae supports United Nation's SDG 12, which focuses on responsible consumption and production. By providing comprehensive health resources and educational content, Pedidae promotes responsible consumption of healthcare services and encourages informed decision-making, aligning with SDG 12's objectives.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

Pedidae supports United Nation's SDG 13 - Climate Action by promoting digital healthcare solutions, which reduce the need for physical travel to healthcare facilities, thereby lowering carbon emissions and contributing to environmental sustainability.

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

Pedidae supports United Nation's SDG 16, which aims to promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels. Pedidae contributes to this goal by providing access to essential healthcare information, promoting transparency in healthcare services, and fostering trust between healthcare providers and patients through its platform.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Pedidae supports United Nation's SDG 17, which focuses on partnerships for the goals. Pedidae collaborates with various stakeholders, including healthcare providers, technology partners, and community organisations, to achieve its mission of improving paediatric healthcare accessibility and outcomes. By fostering partnerships, Pedidae strengthens its impact and promotes collective action towards sustainable development.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

Pedidae's innovation is justified by the fact that it responds to a demand or need that has not been fully satisfied by existing products or services in the market. While there may be existing solutions for paediatric healthcare, Pedidae offers a unique approach tailored specifically to the needs of parents and children, integrating various features such as AI health assistance, community engagement, and comprehensive resources. Additionally, Pedidae represents an improvement on existing healthcare platforms by providing a more holistic and user-friendly experience. It also introduces new technology through its AI-powered features and digital solutions, making it an innovative addition to the healthcare industry.

05.09 Who are your main potential competitors and what makes you stand out from them?

Direct Competitors 1. mPharma(Ghana) 2. Babyl Rwanda(Rwanda) 3. Helium Health(Nigeria) 4. Totohealth(Kenya) Indirect Competitors 1. PharmAccess(Ghana) 2. Zipline(Ghana) 3. Medikea(Tanzania) 4. MTN Health(Ghana) Pedidae stands out by offering a comprehensive paediatric healthcare solution, personalised user experiences, constant innovation, community engagement, and an ethical approach. Its holistic platform integrates AI assistance, community forums, and personalised services, distinguishing it from competitors. By prioritising user needs, fostering innovation, and maintaining ethical standards, Pedidae ensures a unique and valuable healthcare experience for parents and children alike.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

1. I am my wife's biggest customer. She sells jewellery as a part-time business and i buy from her to give to family and friends as often as i can afford in order to promote her business. I have also used other skills such as my designing her business and brand assets and also work on formalising her business with necessary documentations. 2. I have also supported a lady i met randomly on sales about 3 years ago by helping her gain access to my network of vendor and retailer networks to display her products. She currently imports a luxury tea brand from. Kenya called Kericho Gold and i have supported with other various initiatives.