Cameroon - Startup under 3 years old

Describe your project or startup in a few words

Anita Natural Juice Production is involve in the transformation of fruits like pineapple,mango,orange,pawpaw,watermelon. We transform this fruits into natural juice which are good for consumption.

01.01 Describe your startup in more detail

Anita Natural Juice production is a small startup that is involve in the production of fruits and transformation of fruits into natural fruit juice.We also source fruits from farmers around Cameroon , clean them and wash it with clean water.The fruits are taken to our small factory and then used in the production of natural fruits juice with the used of machines

01.02 What is the main problem you are trying to solve?

Anita Natural Fruit Juice production is solving the problem of lack of natural fruits juice in Cameroon.we can only find alcoholic and sweet drinks in the market.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The major benefits are our products are of great quality and at available prices .Our products are bio with no fertilizer or chemicals.finally our products are meant for everyone because it's natural

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Everyone is entitled to consume our products because it is bio and natural

01.05 When was your company established?

2024-01-02

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Fogehmoh Anita Bih is an agro Entrepreneur with a very long experience in the cultivation of fruits and management with more than ten years in the fruit production sector.She studied Management and graduated from the University of Bamenda ,and has then involved her self in agro business as a mean of survival. She has been also involve in the production of food crops such as cassava,plantain maize and yams. She decided in January 2024 to start a fruit juice production business in order to add more value to the fruits sector

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We have created employment to people in the rural area by buying from their small farms thus increasing their revenue

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We provide natural fruit juice which are healthy for consumption and promote good health

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

It's a startup that promote gender equality with a 50 percent female representation

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Anita Juice production is a small startup that is involve in the production of fruit juice with a great range of fruits.we produce natural fruit juice with no sugar that are destined for everyone.we satisfied the need of people who do not consume sweet products and which are bio for health.all our products are made naturally with no conservative or preservatives and are very healthy innovative drinks

06.09 Competitive Analysis

Our main competitors are Boisson du Cameroon,Planet ,Crystal Juice. Our products are exceptional because we provide quality juice,we have a strong customer base,good social media presence and we produce bio juice

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, We promote female owned businesses by sourcing raw materials from their businesses