Zimbabwe - Startup under 3 years old

Describe your project or startup in a few words

Goho provides information to farmers. Many farmers in Zimbabwe are new and young to the industry and they lack access to information and markets. Almost 57% of the farmers being women between the age 20 and 31

01.01 Describe your startup in more detail

Goho, is a mobile application form the our company Goho Solutions designed to break the literacy barrier and deliver the information in the simplest manner to new and existing farmers helping them improve their planting, cultivating, crop rotation and harvesting, incorporating new and old farming, access to markets. We aim to provide the app in 3 languages English, shona and Ndebele. The information is provided using text, images and videos.We have created an API for this information in which we are able to use the api data on our mobile app, whatsapp and USSD, so far we are focusing on the mobile app

01.02 What is the main problem you are trying to solve?

• Lack of information to farmers, Information flow, sharing and literacy, Goho aims to provide information to farmers in different languages (Shona, Ndebele, Tonga and English) and formats (video, audio and text) that can be easily acceptable within the farming community. Curbing the deficiency of data to both new and existing farmers within the industry. • Climate changes and effects, social feasibility has determined that, as global warming continues to take effect, farmers continue to be affected on productivity due to climatical changes, Goho provides information on crop rotation, crops and seasons to help the farm identify which and what crops can be very productive on weather changes, expected diseases and any possible solutions. • Access to both input and output market, A business-to-business model, a marketplace where a farmer can find all necessary products such as fertilisers, machinery, end-products. Access to more markets and information about prices can help farmers sell t

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. We aim to break down language barriers with information in English, Shona, and Ndebele, delivered clearly through text, images, and videos. 2. Farmers are able to use the app both online and offline, meaning without data and with data 3.The app equips farmers with knowledge on planting, cultivation, crop rotation, harvesting, and even real-time market prices to maximize profits.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Ou startup’s product/service is aimed at serving. 1. Farmers 2. Farming value chain suppiers

01.05 When was your company established?

2022-04-07

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

We have one silent owner who is my Untie, who i included in the the company so that i was able to register the private limited company since alone i was not able to register the company. However i have a brilliant team i work with. 2 are Agronomists and another one is into marketing.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.gohosolutions.co.zw/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

1.Increased Knowledge & Skills: Goho empowers farmers with essential knowledge on planting, cultivation, crop rotation, and harvesting. This improved knowledge can lead to better yields, reduced crop loss, and ultimately, higher incomes for farmers. 2.Accessibility & Inclusivity: By offering information in multiple languages (English, Shona, Ndebele) and through various formats (text, images, videos), Goho removes language barriers and reaches a wider range of farmers, including those with limited literacy skills. This promotes financial inclusion and empowers more people to participate in the agricultural sector. 3.Improved Decision-Making: By providing access to real-time market prices, Goho allows farmers to make informed decisions about when and where to sell their crops. This can help them fetch better prices and maximize their profits, lifting them out of poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

By providing information on improved farming techniques and crop rotation , Goho can contributes to increased food production and security, addressing hunger issues.

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By offering information in multiple languages and accessible formats, Goho bridges the digital divide and empowers more people, especially those in under-resourced communities, to participate in agriculture, potentially reducing inequalities.

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

1. Goho is platform to share information on climate-resilient crops and farming techniques such as sunflower. This can help farmers adapt to changing weather patterns and mitigate the impact of climate change on their livelihoods. 2. Promoting Sustainable Practices: The app encourages the adoption of climate-smart practices like crop rotation. This helps improve soil health, reduce reliance on chemical fertilizers (which can release greenhouse gases), and potentially lead to lower emissions.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

1 - Strongly Disagree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

1.Offline Functionality: Many areas in Zimbabwe have limited internet connectivity. Some features of Goho are available offline. 2.Also the ability to provide the app in different languages makes us stand out. 3. Also the ability to bundle different features makes us stand out

06.09 Competitive Analysis

Their some farming mobile apps which are just offering farmers information, but Goho goes further by offering that as well as markets information and weather information

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?