Tunisia - Startup under 3 years old

Describe your project or startup in a few words

Growing Fruits was established to be your number one source of high quality, beginners-friendly organic food growing resources.

01.01 Describe your startup in more detail

We recognize the lack of accessibility people may face when when looking for free, easy to follow fruit and vegetables growing guides. Therefore, Growing Fruits was established to be a all-in-one source of high quality, beginners-friendly organic food growing resources. Growing Fruits provides gardeners and farmers all over the world with resources to grow their own food. Our aim is to encourage more people into growing and producing their own food.

01.02 What is the main problem you are trying to solve?

Provide people with all the needed resources and information at one place so they start growing their own fruits and vegetables, and therefore contributing to the food security for a sufficient safe and healthy food for everyone.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The platform provides different types of agriculture-related content such as comprehensive guides, tools, and resources to help people reach the next level in their gardening.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Through GrowingFruits.com we aim to reach a global audience, meaning people from all across the globe with a focus on North America, Europe and Africa. We target anyone who's into gardening and interested in growing their own food. The above platform has been established two months ago, and work still ongoing, it's expected to be complete in 3 months. As for the Tunisian audience, we will be launching the Tunisian version of the global platform, and we will call it "El Firma", which would translate to the farm in Tunisian dialect. The platform is going to be in French and Tunisian Arabic.

01.05 When was your company established?

2024-05-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Saber Ben Hassen, Founder and CEO Ghassen Fartoun, Co-founder and IT Engineer Asma Moussa, Communication and Outreach dept.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://growingfruits.com/

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

No poverty through promoting food security and accessibility to everyone. People are also encouraged not only to grow their food, but sell any excess produce to make an extra income.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Our primary aim is to have people grow their own food. This is on top of our priorities and goals.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Gardening not only contributes to food security but also promotes well-being and reduces stress. It's very gratifying to plant, tend, harvest and share your own food. Routines provide structure to our day and are linked to improved mental health.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Our team promotes gender equality, and we also encourage both male and female to get involved and grow their own food.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Food insecurity has a negative impact on an economy, as it causes productivity loss for several reasons. We fight that through encouraging people to grow their own food.

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

We implemented innovative methods and features in our platform to help people grow their own food.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

We have a dedicated section for small space and urban gardening for greener cities and promoting food security within communities living in urban areas.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Food production at small scale at every household is one of our main objectives. Through food production and composting we promote the responsible consumption and production.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

We help gardeners and farmers grow their own food taking into consideration the climate change which has happened mainly during the last three decades.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

N/A

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

N/A

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

N/A

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Similar other platforms and websites exist worldwide, but we have conducted a detailed analysis of our competitors and came up with an innovative platform, that works like a Wikipedia for plant growers. We use a simplistic approach and interesting features that make groining food a super easy and fun process.

06.09 Competitive Analysis

According to the thorough analysis that we have done, with the help of an SEO leading agency, NeilPatal, and their premium tool, ubbersuggest, we gathered all needed data and came up with a product that provides innovative approach for gardeners and anyone who's interested in growing food. Our main competitors are based in the US, so our focus will be not only north America, but also Europe and Africa.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I am the founder and owner of Carthage Magazine, Tunisia's first and largest English general-interest publication. I have been working with female freelancers and colleagues, making positive impact.