Morocco - Startup under 3 years old

Describe your project or startup in a few words

B2B used vehicle marketplace, powered by online auctions and price prediction. Connecting fleet owners with the largest national network of buyers.

01.01 Describe your startup in more detail

Hasta is a whole ecosystem of innovative solutions to improve used vehicle transactions. As a first step, we built a B2B auction marketplace helping companies with fleets sell to car dealers - a sort of digital "semsar" for companies. Using the transactions and data from our liquidity machine allows us to build the market's first condition-specific appraisal tool. Further growth will position us to create value for buyers/sellers in the B2C and C2C spaces, and for other types of vehicles.

01.02 What is the main problem you are trying to solve?

The used vehicle market in Morocco and most of Africa remains informal and unpredictable. There is no strong consensus on determining a vehicles value by its condition. 90%+ of transactions are informal, and due to the efforts of informal middlemen even the government has little visibility on this sector. Buyers and sellers experience a lot of uncertainty and, sometimes, danger.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Sellers get liquidity: a one stop shop to dispose of used inventory quickly, easily and at a fair price. Buyers get better sourcing: access to a wide and recurrent selection of pre-inspected vehicles. Both get full transparency, for the first time.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Buyers - Primarily car dealers and wholesalers, but also other corporations and individuals. Current buyers range from large dealerships to individuals who flip cars for profit on the side. Sellers - Rental, transportation, distribution and other large corporations, as well as financial institutions and individuals. Current sellers include Hertz, Agentis, Maroc Express, La Continentale and many small rental companies.

01.05 When was your company established?

2023-11-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Saad Sebti - studied Industrial Engineering and Operations Research at Columbia University. Work experience at a family office endowment fund. Alaedine Belhouari - studied Economics and Math and Columbia University. Work experience at a Connecticut based hedge fund.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.hasta.ma

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Bringing transparency and helping structure the currently informal and opaque used vehicle market. Using technology to enable transactions that perviously were not possible (for example, we've had a user buy a vehicle from a different city completely online and solely on the basis of our inspection report).

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

Individuals have been using peer to peer classified websites (like Avito or Facebook marketplace) to buy or sell vehicles. Having to meet through these platforms has put people in dangerous situations and has led to people being robbed and worse. By replacing questionnable middlemen, Hasta offers a much better user experience and complete safety.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

We are the first and only used vehicle auction marketplace on the moroccan market.

06.09 Competitive Analysis

Most sellers don't use any service, in which cases we are not competing with anyone. They sell directly, except they usually reach out to 5-10 while we have a network of 1000 + guaranteeing a better offer. Their interface, the dealers, want to lower the price, while having Hasta as a middleman ensures fair value is reached. Some sellers use Avito or Facebook marketplace. The process takes days of discussions with many people, who mostly won't be serious. Then, paperwork can be a lengthy process. By contrast, Hasta will pick-up their car(s) and bring them a check within a week. Buyers currently buy from many different sources, but in every case (except a few limited cars on the market) they won't get a full picture of it's condition.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?