Morocco - Startup under 3 years old

Describe your project or startup in a few words

Mission Statement Our mission is to connect traditional Moroccan businesses to the global all the whilst maintaining its rich authenticity and originality, by offering an all rounded platform with multiple features, giving them more international presence

01.01 Describe your startup in more detail

Business overview SOUKIFY is an innovative platform designed in manner to empower Moroccan business men and women that deal with commerce with traditional means to have a global reach, by creating an all-in-one solution to increase the reach of these small to medium sized businesses, all the whilst maintaining and embracing tradition, we offer a comprehensible user friendly platform. .

01.02 What is the main problem you are trying to solve?

Market Opportunity The Souk El Had although it’s the biggest Urban market in Africa, it has very limited visibility, struggling to reach customers beyond its walls, it has an untapped global potential but it lacks the international recognition it deserves this is where we come, with our comprehensive solution that touches all the common pain points

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

-Virtual visits to the traditional market -Enhancing the quality and authenticity for international customers that want to shop from traditional markets (first hand experience) 3- Link international customer to the business owner along with adding a bargaining feature that the traditional shoppers hold dear.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our service is tailored specifically to traditional business models and the customer that are interested in their products.

01.05 When was your company established?

2024-06-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

No other owners.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://sook.market/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our product aims to stimulate economic growth in traditional markets by enhancing profitability and competitiveness. By increasing the often thin profit margins that traditional businesses operate with, our product will help these businesses become more viable and competitive. This, in turn, will lead to job creation and contribute to poverty reduction by providing more employment opportunities and improving overall economic stability.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

A decrease in poverty directly impacts a reduction in hunger, demonstrating that the benefits of our product extend beyond just economic gains. By helping traditional businesses reach international markets, our software boosts their profitability and competitiveness. This economic uplift leads to more job creation and higher incomes, reducing poverty levels. As poverty decreases, so does hunger, as people have more resources to secure food. Thus, our product not only enhances the financial success of traditional businesses but also contributes to broader social improvements by addressing both poverty and hunger.

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

One of our main goals within the startup is to grow we can’t afford wasting time doing gender discrimination. We hire purely qualified people no matter the gender, beliefs or religion, as long as you’re qualified you’re welcome to join us for this venture

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

As mentioned earlier in the “No poverty” section our service will increase economic activity for traditional industries as such increase the circulation of wealth and jobs.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

As mentioned earlier we don’t care about race, religion nor gender as long as we deem you qualified we will hire you.

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Our startup has zero emissions of carbon and we are environmentally friendly

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

No other competitors

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?