Ghana - Startup under 3 years old

Describe your project or startup in a few words

Afroedged Tours Ghana is a tour company aimed at curating memorable travel experiences for individuals seeking adventure, relaxation, cultural exploration and most importantly, we make sure that every client's needs are met as every trip is personalised.

01.01 Describe your startup in more detail

Afroedged Tours Ghana is a tour company aimed at curating memorable travel experiences for individuals seeking adventure, relaxation, cultural exploration and most importantly, we make sure that every client's needs are met as every trip is personalised. We also provide insights into travel and tourism in general to fellow tour operators but most importantly, individuals seeking to explore our satisfy their travel quests. Our YouTube channel is dedicated to not only showcasing the beautiful sites we visit but share knowledge that can benefit our audience. It's our way of giving back to our loyal followers.

01.02 What is the main problem you are trying to solve?

Tourism in the travel industry is increasing. As a period Ghanaian and a learned person in tourism, I felt a strong edge to promote our amazing landscapes by encouraging our citizens to appreciate our own natural beauty and not wait for foreigners to come before we do.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our company seeks to bridge the gap between the tourists and our tourist destinations. We also take care of all travel related components such as transfers, accommodation, transportation, meals etc in order to reduce stress and allow more room for relaxation since most tourists go on trips or travel to escape the hustles of work and life. Basically, we take the load of having to research destinations, look for best deals and discounts on your own.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target audience is every citizen of Ghana as well as foreigners who wish to explore Ghana. Our services range from family trips, adventurous travels, cultural tours, culinary tours etc and hence isn't limited to a particular group. We believe every individual deserves to embrace true nature, relax and busk in nature beauty.

01.05 When was your company established?

2024-02-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The other owner in the startup is my co-founder. She also has a degree in Tourism and acts as our client liaison during our trips.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.youtube.com/@PrayztheTourOperator

01.11 Which industry best describes your project?

Other: Travel industry

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Some of the trips we organise are wellness travels. This is focused on creating an atmosphere that is conducive enough for our clients to relax as they engage in wellness activities such as spa for relaxation, fitness exercises to maintain a healthy body and holistic traditional herbal treatments.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

We have a YouTube channel (@prayzthetouroperator) dedicated upwards imbibing knowledge around travel and tourism to our audiences and clients.

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

We also make sure that we research destinations and opt for accommodations that prioritize eco friendly sustainability

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

3

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

The travel industry is a competitive one and hence there are a lot of companies providing the same services. One thing we realized is that, not all of them focus on eco friendly destinations and most of them do not provide insights into what their clients or potential clients should expect and what they should know. That's one area I believe we have a competitive advantage in.

06.09 Competitive Analysis

One thing we realized is that, not all of them focus on eco friendly destinations and most of them do not provide insights into what their clients or potential clients should expect and what they should know. That's one area I believe we have a competitive advantage in.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?