Ghana - Startup under 3 years old

Describe your project or startup in a few words

For couples looking to have a safe and fun pregnancy, we use AI to help identified any pregnancy risk and prevent them. We help couples prepare adequately for pregnancy. Our aim is to make sure that no woman will go through difficulties during pregnancy.

01.01 Describe your startup in more detail

DeaRx Mom is a femtech company aimed at using AI to improve maternal health. It's major focus is preventing maternal mortality and morbidity. We aim to do this by designing a gamified AI mobile app and API that assesses maternal health risks and provides preventative health strategies to improve maternal outcomes. There are numerous preventable maternal complications, such as eclampsia, birth defects, hemorrhage, and infections, among others. Existing digital platforms that are solving maternal health problems (mortality and morbidity) focus on women during pregnancy, the period when intervention may be too aggressive or be too late for intervention Our startup aims to assist women in preparing for pregnancy by identifying potential complications and implementing preventative measures beforehand. Four friends, consisting of three women and one man, are collaborating on this project. We have been working together on various projects for approximately three years.

01.02 What is the main problem you are trying to solve?

Annually, there are an estimated 208 million pregnancies worldwide. Between 8-15% of these result in complications that can adversely affect the health of both the mother and the baby. A staggering 46% of pregnancies globally are unintended, which can heighten the risks for both mother and child. Specifically, in Ghana from 2015 to 2019, there were on average 1,330,000 pregnancies each year, with 741,000 of these being unintended. Furthermore, about 13% of women harbor an extreme fear of pregnancy, known as tokophobia, leading them to delay or altogether avoid motherhood. Unintended pregnancies can have serious consequences, including complications or even maternal mortality, instilling a fear of pregnancy in couples. Maternal complications represent a significant issue in Ghana and across Africa. We hope to mitigate this problem.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1, AI will analyze a vast array of data to identify potential pregnancy risks early on, allowing for timely interventions 2. Couples will receive customized advice based on their health data to improve pregnancy outcomes 3. It serves as an educational tool, informing couples about the aspects of pregnancy health and prenatal 4. Knowing potential risks are being monitored and addressed can greatly reduce anxiety and stress for expecting parents 5. Couples can make more informed decisions about when to conceive, based on the health insights provided 6. It will reduce teenage pregnancy and it's associated risk 7. It will improve productivity as it will reduce hospitalization 8. As unintended pregnancies are reduced, abortions will be reduced 9. It can help bridge gaps in healthcare quality for underserved populations who may lack access to high quality prenatal care 10. . It can reduce the financial strain on families and healthcare systems, allowing resources to be allocated elsewhere

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our primary focus is on women of reproductive age, couples planning for pregnancy, pregnant women, and mothers up to six months postpartum. We aim to serve individuals ranging in age from 13 to 45 years. Initially, our geographic scope will begin in Ghana, with aspirations to broaden our reach across Africa and ultimately establish ourselves as a global entity

01.05 When was your company established?

2023-02-09

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

4

01.08 Among the other owners, how many are female?

3

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Tracy Tetteh is a dedicated pharmacist with a strong commitment to preventive healthcare. Her expertise extends beyond her pharmaceutical duties, as she is also skilled in medical writing and editing. Tracy is currently developing her skills as a data analyst, which will further enhance her ability to contribute to healthcare innovation and patient education. Esi Asiedua Gyan is a competent and registered midwife in Ghana, providing essential care to mothers and infants at the Korle Bu Teaching Hospital. Her hands-on experience and expertise in maternal and child health make her an invaluable asset, particularly in projects aimed at improving pregnancy outcomes and addressing the challenges faced by expecting and new mothers. Whitney Tetteh is an ambitious final-year psychology major at the University of Ghana. Her academic background provides her with a deep understanding of human behavior. She is honing her skills in data analysis and digital marketing.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://dearxmom.com/

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

2

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

A number of features of our mobile app is focused on improved nutrition for mother and babies

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

As a femtech startup, we are focused on ensuring healthy lives among individuals of reproductive age

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Sections of our products is focused on health education for our users. This is to ensure that they have quality education to improve their lives

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

By making women healthy, and bridging the gap in healthcare, we empower women and girls.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Our startup provides work opportunities for everyone regardless of their background.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

With the advent of AI, our startup is focused on innovating in this space. AI has a huge application in healthcare. We are at the forefront of innovation with AI

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

There are few products focused on improving maternal health on the african markets. Most of these are made in the US and european countries. Most of these few products are focused on the mother during pregnancy. But we are making a gamified app that helps women prepare adequately, identifying and preventing risks, before pregnancy. This is an innovative way of solving maternal health problems

06.09 Competitive Analysis

Competitors include Flo app, pregbuddy, gracehealth and What to Expect. They are focused on mothers during pregnancy. We are using AI to help couples identify and prevent the complications earlier on. Aside that we hope to gamify the experience so that it is easy to go through the assessment and prevention process. We don't want our users to get bored using the app.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?