Ghana - Startup under 3 years old

Describe your project or startup in a few words

Our goal is to provide the finest premium turkey berry with all it's natural goodness including it's popularly acclaimed health benefits in the form of Tea and spice to the world.It looks at the large scale production of the berries for economic benefits.

01.01 Describe your startup in more detail

Project Overview A plan that outlines the vision of establishing turkey berry as a global product in the form of tea bag and curry or spices. It looks at the large scale production of the berries, its processing into tea and curry which makes the already globally accepted fruit even more attractive to consumers as they enjoy its unchanged health benefits and natural goodness. It also creates economic opportunity at every point of the value and distribution chain for all those involved. Confirm Foods Ltd stands at the threshold of a significant expansion that promises to not only enhance operational capacity but also create a positive socio-economic impact. Join us in this venture where profitability converges with community empowerment and sustainable agriculture. This venture is not just an investment in Confirm foods Ltd but rather an investment in sustainable agriculture , not a numerical expansion but employment opportunity for the local community.

01.02 What is the main problem you are trying to solve?

The main problem our products and services seeks to solve involves , financial issues. in most hospitals, prices of blood tonic is on the rise and most patients finds it difficult to buy, our product either the Tea or Curry (spices) which is produced from turkey berry which lots of iron is very affordable hence reduce the financial burden on patients. Lack of blood in the blood bank; there is an alarming shortage in most hospitals which is causing child/mother mortality rate go higher, again , the introduction of the berry products and has reduced that incident drastically. most women who are most vulnerable can now get our products at their convenience Easy access; instead of the people to occasionally go into bushes and forest in search for the wild berries, we have made easy for them to access , in the form of Spices and Tea bags

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Confirm foods has employed a lots of the youth and more of them are women. one of our core objectives is to be a part to achieve the SDGs’ 12 women employed directly, 5 direct males who are youths and 7 indirectly employed. we currently signed an oftaker contract with DAVEROY AGENCY who is a supplyer to MELCOM, CHINA MALL and also runs market promos as well. this means 107 employmet will be created directly, thus the 100 MELCOMs and 7 CHINA MALLs across the country. 20 more indirect jobs will be created through DAVEROY AGENCY market storm (promos) . The spice & tea market has evolved dramatically in the past few years in line with consumers’ changing behaviour. Today, tea drinkers are more interested in high-quality products with a great story and drinks that give them specific health benefits, which has driven demand for healthy green, functional botanical tea and herbal blends and natural herbs & vegetables for spices like we have with CONFIRM FOODS, Thus the TURKEY BERRY PRODUCTS

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

our products stems from foods and beverages, enhancing green life. our target beneficiaries includes, pregnant women, teenagers , hospitals, schools, restaurants, malls , the traditional markets, cooperate body's, fast food joints The forecast e to expect the individuals to consume a pack of the tea once every months. A household of not less than 5 could consume 4 pack every month whiles a household of less than 5 may consume 5 pack of turkey berry tea every 2 months. Whilst for the curry becomes the main ingredients for food preparation in every home.

01.05 When was your company established?

2022-04-22

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Nunyandem Nkegbe Philemon. The founder and CEO of confirm Foods Ltd is an astute sales man who's been into sales for the past fifteen years. His experience with all the stages of product evolvement has earn him the flir to be able to penetrate the Berry products with ease . Also his skills in customer relations and human behavior with zeal and dedication to work creates for him a vas space to trade .

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://confirmfoodsltd.com/ https://www.tiktok.com/@confirm_foods?_t=8mTcRTmWc9W&_r=1.

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Business Impact Confirm foods has employed a lots of the youth and more of them are women. one of our core objectives is to be a part to achieve the SDGs’ This venture is not just an investment in Confirm Foods Ltd. it's an investment in community development and sustainable agriculture. The increase in operational capacity from 100MT production capacity to 1,000,000MT is not just a numerical expansion but employment opportunities for the local community 12 women employed directly, 5 direct males who are youths and 7 indirectly employed. we currently signed an oftaker contract with DAVEROY AGENCY who is a supplyer to MELCOM, CHINA MALL and also runs market promos as well. this means 107 employmet will be created directly, thus the 100 MELCOMs and 7 CHINA MALLs across the country. 20 more indirect jobs will be created through DAVEROY AGENCY market storm (promos) .

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Business Impact Confirm Foods Ltd stands at the threshold of a significant expansion that promises to not only enhance operational capacity but also create a positive socio-economic impact. Join us in this venture where profitability converges with community empowerment and sustainable agriculture This venture is not just an investment in Confirm Foods Ltd. it's an investment in community development and sustainable agriculture. The increase in operational capacity from 100MT production capacity to 1,000,000MT is not just a numerical expansion but employment opportunities for the local community

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

The spice & tea market has evolved dramatically in the past few years in line with consumers’ changing behaviour. Today, tea drinkers are more interested in high-quality products with a great story and drinks that give them specific health benefits, which has driven demand for healthy green, functional botanical tea and herbal blends and natural herbs & vegetables for spices like we have with CONFIRM FOODS, Thus the TURKEY BERRY PRODUCTS which boost the Red Blood Cell with lots of iron to keep blood level in check. In addition, the perception of tea has also changed, as it is viewed by younger consumers as a sensual and wellness drink, its processing into tea and curry which makes the already globally accepted fruit even more attractive to consumers as they enjoy its unchanged health benefits and natural goodness.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Business impact the concept and the structures that makes confirm foods limited a blessing stems the fact that its out-grower model which enables every one from eighteen years and above and more the youth and women, thus the age from eighteen to thirty five has the same opportunity to be part of the out-grower model system. its has no discrimination against any gender, be it a male or female , all are expected to at least have two acres and above to able to qualify for this venture. confirm foods limited also does not buy from women differently and a male differently in terms of price, all the raw material which is the turkey berry is to be bought at same price hence promoting gender equality. in as much as there are different languages and tribes in Ghana, there is no such bias in dealing with any tribe as far as dealing with the out-growers are concern in the various regions

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

A plan that outlines the vision of establishing turkey berry as a global product in the form of tea bag and curry. It looks at the large scale production of the berries, its processing into tea and curry which makes the already globally accepted fruit even more attractive to consumers as they enjoy its unchanged health benefits and natural goodness. It also creates economic opportunity at every point of the value and distribution chain for all those involved.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our mission is to cultivate, industrialize and on a large scale turkey berries which are eaten traditionally and can only found in the bushes , forest , backyards of peoples home and even on the pathways to provide the finest premium Turkey berry with all its natural goodness including its popularly acclaimed health benefits in the form of tea and curry to the world.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

The tea market in Ghana was equal to 76.40 million USD (calculated in retail prices) in 2014. Until 2024, the tea market in Ghana is forecast to reach 510.48 million USD (in retail prices), thus increasing at a CAGR of 16.66% per annum for the period 2019-2024. This is a decrease, compared to the growth of about 26.90% per year, registered in 2014-2018. The average consumption per capita in value terms reached 2.83 USD per capita (in retail prices) in 2014. In the next five years, it grew at a CAGR of 24.14% per annum. In the medium term (by 2024), the indicator is forecast to slow down its growth and increase at a CAGR of 14.30% per annum. .The Soil Research Institute of the Council for Scientific and Industrial Research (CSIR) has also introduced scientific soil management technologies to increase Turkey Berry yields. The tea market has evolved dramatically in the past few years in line with consumers’ changing a more healthy green tea with a great story

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Turkey berries belongs to the shrub family which has lost of great significant s to the soil , climate for that matter. this includes, 1. environmental benefits, shrubs improves air quality by filtering dust and pollutants 2.they also reduce erosion thus by reducing storm water runoff and reducing toxic materials from the water ways 3. food and shelter. shrubs especially turkey berries serve as food to the entire and yet serves as shelter for birds, it also gives a very beautiful climate view to the environment . turkey berry as a shrub last for about five to eight years thereby promoting a good afforestation

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Confirm foods has employed a lots of the youth and more of them are women. one of our core objectives is to be a part to achieve the SDGs’ 12 women employed directly, 5 direct males who are youths and 7 indirectly employed. we currently signed an oftaker contract with DAVEROY AGENCY who is a supplyer to MELCOM, CHINA MALL and also runs market promos as well. this means 107 employmet will be created directly, thus the 100 MELCOMs and 7 CHINA MALLs across the country. 20 more indirect jobs will be created through DAVEROY AGENCY market storm (promos) . The spice & tea market has evolved dramatically in the past few years in line with consumers’ changing behaviour. Today, tea drinkers are more interested in high-quality products with a great story and drinks that give them specific health benefits, which has driven demand for healthy green, functional botanical tea and herbal blends and natural herbs & vegetables for spices like we have with CONFIRM FOODS, Thus the TURKEY BERRY PRODUCTS

06.09 Competitive Analysis

OPPORTUNITIES There’s a ready market for the product, it is consumed by almost every home in Ghana and Africa at large. Largely used in the hospitals, who consider it as an aid in the production of new red blood cells and boosting overall immunity against common colds and flu alongside other pronounced health benefits, traditional markets, Hotels, hostel, shopping malls, restaurants are the market place for the berry product. The first to have introduced the product, secured a brand name that suit the product, excellent packaging.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?