Ghana - Startup under 3 years old

Describe your project or startup in a few words

Golden Hair Care brand is a hair and beard growth products line inspired by my experience with hair breakage, dandruff and itchy scalp. The main objective of the business is to help individuals boost their confidence and tackle hair & beard health issues

01.01 Describe your startup in more detail

My startup was inspired by my experience with poor hair growth, hair breakage, dandruff and itchy scalp. After joining an online class to learn about hair growth and the production of hair products, I started manufacturing my own hair care products. I then decided to use my knowledge in the manufacturing of hair care products to start a business to help individuals who are also facing hair health issues to help restore their confidence when they grow beautiful and healthy hair. I gave out a few samples of hair growth oils and pomades to selected individuals to test the authenticity of my products. In August 2022, I launched my hair oil business, namely GOLDEN HAIR OIL In January 2024, I added a hair growth pomade to the brand because the oil had proved it effectiveness in improving hair and beard growth. Fast forward to April 2024, I decided to finally fulfill my dream of having a complete hair growth and treatment brand. I started producing black soap shampoo and conditioners.

01.02 What is the main problem you are trying to solve?

The main objective of my startup is to provide a more healthy and natural option when it comes to maintaining a healthy hair and beard and also addressing hair problems such as dandruff, poor hair growth, hair loss, breakage and itchy scalp. This is because, most of the haircare products on the market that are produced with harmful chemicals like parabens have long term effects on consumers. An example is breast cancer since majority of the people who invest in haircare products are females.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

When a consumer uses my products they get safe and healthy hair and beard growth products. This is because a majority of the ingredients in the products are naturally derived and the few chemical components are generally safe for consumers. Their hair is also void of dandruff and itchiness. The consumer grows a beautiful hair and beard that doesn't break or fall off. My clients also enjoy free hair consultations, regular check ups, and free hair product samples.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

My target audience is every individual who grows their hair and keeps their beard irrespective of gender. Then in this category, I look out for people who are interested in products that will grow their hair and beard, maintain it's health and shine, and also clear their dandruffs and curb their hair breakages.

01.05 When was your company established?

2022-08-03

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

My startup is a sole proprietorship business.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/ee_naturals?igsh=MXA2Nnlka2s0OGZmaQ== https://www.tiktok.com/@hairandbeardgrowthplug?_t=8mTnWIihqy6&_r=1

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

I agree because my startup is aimed at employing workers in the next three to five years to help reduce the unemployment rate in Ghana. When this happens, my workers will also earn an income to make ends meet.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

I agree because when my business is fully established a percentage of the business' profit can be donated to push the ZERO HUNGER campaign.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My products are made with naturally derived ingredients. The few chemical components in my products are generally safe for consumers and the environment.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

I give free hair consultation to my clients so they know about how to properly take care of their hair and beard to ensure it grows healthy and beautiful.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My products are suitable for all genders and tackle hair and beard issues for every individual who is interested in growing their hair and beard.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

My products do not contain any components that are harmful to consumers and the environment. The packages are also recyclable.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

The products I produce are naturally formulated. The chemical components are safe for consumers. They are also budget friendly so every individual can afford it.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

My products are carefully manufactured with the health of consumers in mind.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

In the industry of hair care products, my products are innovative because they are safe for consumers irrespective of gender.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

My products have been tested on different hair types to ensure they are suitable for consumers of different genders with different hair types.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

I produce my products in a clean environment with clean tools and equipment. I also give clients advice on how to effectively use the products.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

6

02.14.02 Life below water - Justification for my startup

Waste materials from production are disposed off properly.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Waste materials from production are disposed off properly.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

My startup is geared towards being one of the known hair and beard growth businesses in the world in the next 10 years.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

There are a whole lot of other haircare products on the market. However, my startup is unique because of the use of a greater use of natural ingredients and also producing products that are suitable for all genders and all hair types.

06.09 Competitive Analysis

I have a lot of competitors who also use natural ingredients. My brand stands out by using a greater proportion of natural ingredients and safe chemicals. My brand does not create a limitation on gender or hair needs.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes As Miss Entrepreneur Ghana 2023, I organise frequent entrepreneurship training programs for the youth.