Ghana - Startup under 3 years old

Describe your project or startup in a few words

The "EduPlay" Initiative is a project that seeks to help parents manage the screentime of their kids. The EduPlay Box contains varieties of locally inspired toys that helps to keep a child engaged, socially active, screen-free and playful while learning.

01.01 Describe your startup in more detail

As an Educator, this idea was birthed as a result of my interaction with parents. Most of the parents who visited my Literacy complained of how their kids are obsessed with screentime and how that obsession was affecting the academic performance of their kids and that they have tried all their means to manage the screen-time of their kids but to no avail. This product was am Initiative to address that challenge.

01.02 What is the main problem you are trying to solve?

Most of the complaints I receive from parents at my Literacy center is that their kids are glued to their screentime and that they do play games on the phones most of the times and that seems to affect their academic work. As an Educator, I am of a firm belief that a child learns best through play. With this, I developed this project not just to completely replace kids screentime but to offer an opportunity for kids to still play and learne while off-screen. With EduPlay, it gives parents the opportunity to manage the screentime of their kids. The EduPlay contains several varieties of toys that keeps a child engaged, socially active, screen-free and most important playful while still learning. The toys are carefully curated to develop some learning faculties I'm kids: Spatial Reasoning, Critical Thinking, Motor Skills, Analytical Skills, Cognitive Skills and others.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Beyond helping reduce the screentime of kids, The toys are carefully curated to develop some learning faculties I'm kids: Spatial Reasoning, Critical Thinking, Motor Skills, Analytical Skills, Cognitive Skills and others.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The utmost beneficiaries are parents. The product is for any parent who desires to manage or reduce the screentime of their kids.

01.05 When was your company established?

2023-01-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Not applicable

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

Other: Education

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

EduPlay builds the learning faculties of a child irrespective of their socio-economic background. Children with special needs also have specially curated contents as well to help them in their learning processes while they play.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

EduPlay contains female themed toys for girls which seeks to build their cognitive skills and other lean faculties just like boys.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

1 - Strongly Disagree

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

The EduPlay Box contains certain toys that are made from plastic and paper waste.

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

The EduPlay concept is not readily available in my countr forms part of my UVP (Unique Value Proposition)

06.09 Competitive Analysis

For now, I have not identified any potential competitor in this niche

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?