Ghana - Startup under 3 years old

Describe your project or startup in a few words

An pan African ecommerce marketplace for global retail and wholesale of african made products.

01.01 Describe your startup in more detail

Mushcart is a B2B and B2B2C marketplace that offers African consumer brands the global market to retail and wholesale their peoducts/services. Mushcart streamline the whole trading process online, providing brands with a custom shopfront,payment gateway, chat and social medi integration, smart real time logistics tracking and shop management CRM(content resource management), making it easier to run a global business without stress, frustration of high expenditure, technical know how, and labor demand to keep your business running 24/7 . Mushcart is digitizing the Pan African marketplace ,allowing business to grow globally and still maintain majority ownership of their businesses. This exclusivity of ownership and control given to African SME's and MSMEs business on a global front is historical enabling than to maintain high profits from their business sales/revenue, due to the absence of a middle man.

01.02 What is the main problem you are trying to solve?

Low global patronage and penetration of African made consumer brand products. Excessive cost and stress in running a global business from Africa. Lack of a single trade market for African consumer goods. Difficulty running an ecommerce business due to cost maintenance,technical demand and low sales.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Online access to global marketplace. Easy setup and management of online shop. Integrated ecommerce business tools for online shopping ,logistics, marketing, customer care and payment. AI/VR shopping experience for customers.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Consumer brands producers/manufaturers. Retailers Wholesalers Distributors Logistics and Payment Service Providers.

01.05 When was your company established?

2021-10-17

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Mr Godwin Boadi, Co Founder, is a senior software engineer that has worked with the Ghana Health Service and develop bothe web and mobile softwares for many companies in Ghana. He has a Bsc Computer Science and works as the CTO of mushcart. Mr Osie Akoto Okyere is Computer Data Scientist, Business Manager and Product Designers. He is the COO and product lead at Mushcart. He has work with many high profile startups in Ghana, and own a software management company.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/mushcart?igsh=MXN0cnV5YjB1ZHdmeQ==

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Offering and giving businesses and entrepreneurs of all sizes a free access to the global market,increasing their numbers in sales,customers and orders.This offers a stable income source for many business owners of all kinds ,helping to eradicate poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Provind a single trade platform for affordable conumer brand goods , offering cheaper access to all food types and kinds without breaking your wallet.

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

We offer a gender equality platform for all business owners, be it Male and/or female to have access to our services and run their business with gender base retstrain or bias.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Zero startup cost to setup and run an online ecommerce business on mushcart,providing either or both passive or main stream income even if you a newbie entrepreneur.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Mushcart is a software technology company that develops innovative solutions to problems ,building the needed the needed technology infrastructures and systems to make it easy for people to access our services and products.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

As a company we have institutionalized set of values and mandatory relugaltuons that do not allow room for bully,bias, inequality, assaulting people base on their gender, religion/belief,status or on any grounds.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

As a sustianable company that deals with consumer goods , we have great interest in their productions and how they are consumed , checking food waste and storage also. We empower businesses of all sizes to produce more as we provide a ready market and customer demand for their products.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We believe in businesspartnership, that leverage on other business expertise and exposure go grow their business, as an ecommerce business that deals in sales of products and services,social media companies provide a cheaper yet high profit returns in marketing, and thus partnering with helps our clients to target and reach a larger market/audience. It goes equally with partnering with financial services to allow for easy and smooth payment transaction across our platform etc.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

We have already piloted our product and have 1500 signup on our email letter.

06.09 Competitive Analysis

We have competition in the ecommerce space from gloabl giants like Ebay, amazon,Alibaba, and local giants like jumia,takealot and jiji.com, yet we provide a different model of business and unique technology to beate the market, and we have done our research to know we are the only omni channel ecommerce marketplace....providing both retail and wholesale shopping options for customer on an ecommerce platform in Africa.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes,building a venture and accelerator school for emerging startups ffrom students.