Ghana - Startup under 3 years old

Describe your project or startup in a few words

At Ideation Axis, we turn ambitious dreams into reality. We provide expertise, facilitate funding connections, and nurture innovation through personalized mentorship and strategic support. Empowering businesses with cutting-edge tech solutions.

01.01 Describe your startup in more detail

At Ideation Axis, we specialize in turning ambitious dreams into tangible realities. We guide visionaries from conceptualization to launch, providing expertise and facilitating funding connections when needed. As a catalyst for African ingenuity, we nurture innovators' ideas into impactful solutions through personalized mentorship, strategic support, and access to funding. Our comprehensive 360-degree tech services empower businesses, addressing diverse challenges with cutting-edge software, robust cybersecurity, data analytics, IoT, robotics, machine learning, and AI solutions, serving innovators and businesses across the spectrum.

01.02 What is the main problem you are trying to solve?

Ghana and Africa are filled with youth bursting with innovative ideas, but lacking the technical skills to bring them to life. We bridge this gap by connecting them with our experts, who provide cutting-edge technical support, empowering innovators to turn their visions into reality and build successful businesses.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

By utilizing Ideation Axis' services, innovators and businesses can bridge the gap between idea and launch, accessing cutting-edge technical expertise and mentorship. Our support accelerates growth, increases chances of success, and reduces risk of failure. We provide a competitive edge, enabling businesses to develop innovative solutions, scale, and expand their reach. Our community of innovators and experts fosters collaboration, learning, and growth. Our services empower innovators and businesses to achieve their full potential and drive positive change.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup, Ideation Axis, serves innovators and businesses seeking technology advancement. We focus on early-stage entrepreneurs and startups with innovative ideas, small to medium-sized businesses seeking to scale, and innovators looking to prototype and develop their ideas. We also support companies seeking cutting-edge technology solutions and African innovators accessing global markets. Our goal is to empower individuals and organizations with the technical expertise and support they need to succeed and drive positive change.

01.05 When was your company established?

2023-05-10

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I'm the only one

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/company/ideation-axis/ , https://ideationaxis.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

With our experts, we provide technical mentorships to startups and aspiring innovators, empowering them to build their own businesses and create more jobs. To date, we have mentored over 1,000 students who are now working as freelancers in various tech fields or have established their own businesses. One of the startup companies we mentored is CHO, a food delivery company at the University of Mines Technology in Tarkwa. We helped them set up their business on WhatsApp Business, enabling them to employ two students to assist with orders. We are currently developing a mobile application for them to use in the next academic semester, starting June 2024. Our mission is to support over 1,000 startups by the end of next year, and we are currently assisting five startups, thereby creating more jobs.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We are working on the SmagriTrade project for the agricultural industry. The goal is to make agricultural products accessible to all and prevent post-harvest losses. We are using AI and ML to predict the lifespan of crops. Additionally, we are setting up an agricultural e-commerce platform to stimulate 'buy from home' purchases. Farmers no longer need to worry, as their products will be marketed on our platform, and traders can buy directly from farmers on the platform. Also, farmers can view analytics of their farm using our system, which detects data such as soil nutrients, moisture, humidity, and pest levels using IoT and ML. Furthermore, we can detect crop diseases by analyzing leaf images using datasets from Kaggle.The first prototype of this project is now complete, and we are advancing it to the next stage of development to further improve its features and functionality. With this milestone achieved, we are a step closer to transforming the sector.

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We are working on an innovation called Ideation Learn, a project that aims to streamline learning with digital marketing. This platform enables students to earn money by buying and selling courses. Here's how it works: students buy a course, learn it comprehensively (100%), and then resell it to numerous students, generating income while learning. We are currently working on the website and it will be released in October 2024.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

We encourage girls to take on roles in our company as interns across various domains, and we provide them with extensive training to acquire the skills they need to succeed in their work.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

As we continue on our innovative path, we plan to expand into rural areas, applying Artificial Intelligence to improve water treatment by detecting impurities and implementing targeted remedies.

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

With our experts, we provide technical mentorships to startups and aspiring innovators, empowering them to build their own businesses and create more jobs. To date, we have mentored over 1,000 students who are now working as freelancers in various tech fields or have established their own businesses. One of the startup companies we mentored is CHO, a food delivery company at the University of Mines Technology in Tarkwa. We helped them set up their business on WhatsApp Business, enabling them to employ two students to assist with orders. We are currently developing a mobile application for them to use in the next academic semester, starting June 2024. Our mission is to support over 1,000 startups by the end of next year, and we are currently assisting five startups, thereby creating more decent jobs and economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

At Ideation Axis, innovation is at the forefront of everything we do, and our mission is to shape the future of Africa through innovation. Currently, we have 18 innovative ideas in our pipeline, with 6 in the development phase and 12 in the ideation stage. Additionally, we support fellow innovators by providing them with the necessary skills to bring their ideas to life.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

We innovate in Africa, for Africa.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

I strongly agree that our startup, Ideation Axis, and its subsidiary Ideation Spy, align with sustainable cities and communities. Ideation Spy's AI model is poised to revolutionize home and office security, providing a robust and reliable solution that analyzes CCTV footage 24/7. With its advanced machine learning algorithms, the AI will detect and alert users of potential security threats in real-time, ensuring swift action can be taken to prevent incidents. With Ideation Spy, users can enjoy unparalleled peace of mind, knowing their security is being monitored and protected around the clock. Our innovative solution empowers individuals to focus on their lives and work, without worrying about their safety, aligning with the United Nations' Sustainable Development Goal 11: Make cities and human settlements inclusive, safe, resilient, and sustainable.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

I strongly agree that our startup, Ideation Axis, and its subsidiary Ideation Spy, align with responsible consumption and production patterns through circular economy. Our AI-powered security solution promotes sustainable consumption by reducing the need for physical security personnel and minimizing energy consumption through efficient use of CCTV infrastructure. Additionally, our solution enables a circular economy by repurposing existing CCTV systems, reducing electronic waste, and promoting the sharing and collaboration of security resources. By adopting a circular economy approach, we contribute to the United Nations' Sustainable Development Goal 12: Ensure sustainable consumption and production patterns.

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

We partner with stakeholders to meet startups' needs.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Ideation Axis is a parent company with 6 subsidiaries, each working on innovative products that bring unique solutions to the market. While some products are entirely new, others are improvements or extensions of existing ones. Our products leverage new technologies to address unsatisfied demands or needs. With a range of innovative solutions, we have the potential to disrupt markets and drive growth. Our subsidiaries, including SmAgriTrade and Ideation Spy, are working on cutting-edge solutions that will transform industries and improve lives. We strongly agree that our products and services are innovative and have the potential to make a significant impact.

06.09 Competitive Analysis

At Ideation Axis, we're proud to be a true innovator in Africa's tech landscape. While our subsidiaries may have some competition, we've got a secret sauce that sets us apart. Take SmAgriTrade, for example - our AI and machine learning expertise helps us detect plant diseases earlier and more effectively than anyone else, including Complete Farmer. And with Electronica Express, we're not just selling IoT toolkits - we're empowering our customers with the knowledge and support they need to succeed, something our competitors like Aenics can't match. And as for our other subsidiaries? We're blazing a trail with new technologies that haven't even hit the African market yet. We're the pioneers, the trailblazers, and the game-changers.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, my company act as a venture studio that provides technical skills to startup entrepreneurs and women in Tech. Currently we are training 40+ women in front end development, cybersecurity and product designing as interns and the details can be found on our LinkedIn profile.