Ghana - Startup under 3 years old

Describe your project or startup in a few words

Domah's Freshly Organic Enterprise produces 100% organic juices, reducing post-harvest losses and promoting sustainable farming. We create jobs, support healthy lifestyles, and foster inclusive community growth.

01.01 Describe your startup in more detail

At Domah's Freshly Organic Enterprise, we aim to transform Ghana's fruit industry by producing 100% organic fruit juices. We hope to tackle post-harvest losses by partnering with smallholder farmers, we will promote sustainable farming that enhances soil health, conserve biodiversity, and reduce environmental impact. Our organic juices will offer a healthier alternative to imported products, they will be free from harmful additives like sugar, preservatives, and artificial colors, and meet the rising demand for nutritious options. We will create essential job opportunities for young women, people with disabilities, and youth, fostering inclusive growth and economic empowerment. Our innovative approach will leverage on technology and sustainable practices, positioning us at the forefront of the organic juice market.

01.02 What is the main problem you are trying to solve?

The main problem we are trying to solve at Domah's Freshly Organic Enterprise is the significant post-harvest losses faced by smallholder farmers in Ghana's fruit industry. Over 50% of their produce is wasted due to inadequate processing and storage facilities. This not only affects the farmers' livelihoods but also limits the availability of nutritious, organic options for health-conscious consumers. By converting these excess fruits into 100% organic juices, we aim to reduce waste, support sustainable agriculture, and provide healthier alternatives to sugar-laden imported beverages. Our initiative also seeks to create jobs for marginalized groups, fostering inclusive economic growth and community empowerment.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Firstly, our juices will offer superior nutrition, being 100% organic and free from harmful additives like sugar, preservatives, and artificial colors. This will promote healthier lifestyles and address growing consumer concerns about diet-related health issues. Secondly, by sourcing directly from smallholder farmers and reducing post-harvest losses, we will ensure freshness and quality while supporting local agricultural communities. This will not only boost farmers income but also enhance food security and economic resilience. Thirdly, our commitment to sustainability will set us apart. We will prioritize eco-friendly practices throughout our production and distribution processes, minimizing environmental impact and contribute to a more sustainable food system.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

At Domah's Freshly Organic Enterprise, our products are aimed at serving a diverse range of beneficiaries who collectively contribute to our mission's impact and success. Our primary focus will be smallholder farmers in Ghana, whom we support by providing fair prices for their produce, reducing post-harvest losses through efficient processing, and promoting sustainable farming practices. This empowers them economically and enhances their resilience in agricultural activities. Additionally, our organic fruit juices will cater for health-conscious consumers who prioritize nutritious, additive-free options that support overall well-being. By offering products free from harmful additives like sugar and preservatives, we meet their demand for healthier choices in the beverage market. Furthermore, marginalized groups within our community, including young women, people with disabilities, and youth, will benefit from our initiative by gaining employment opportunities and economic empowerment.

01.05 When was your company established?

2022-08-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Domah's Freshly Organic Enterprise aims to reduce poverty through several strategic initiatives. By partnering directly with smallholder farmers, we will provide fair prices for their produce and minimize post-harvest losses, thereby increasing their income and economic stability. This will empower farmers to improve their livelihoods and invest in their families and communities. Additionally, our business will create job opportunities for marginalized groups such as young women, people with disabilities, and youth in our community. These employment opportunities will not only provide sustainable income but also foster skills development and economic empowerment. Moreover, by promoting sustainable farming practices and organic agriculture, we will contribute to food security and resilience against economic shocks. This will support local economies by enhancing productivity and reduce dependency on external markets.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

Domah's Freshly Organic Enterprise will contribute to reducing hunger by empowering local farmers with fair prices and sustainable farming techniques, which will increase food production and accessibility. Our organic fruit juices will provide nutritious alternatives, promoting healthier diets and combating malnutrition. By minimizing post-harvest losses and supporting food security initiatives, we will enhance community resilience against hunger. Job creation for marginalized groups will improve economic stability, fostering self-sufficiency and supporting sustainable development goals. Together, these efforts will advance our mission to contribute significantly to achieving Zero Hunger and promoting a healthier, hunger-free future for all.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Domah's Freshly Organic Enterprise will promote good health and well-being by offering 100% organic fruit juices free from harmful additives. By prioritizing nutritious options, we will support healthier lifestyles and combat diet-related health issues prevalent in our community. Additionally, our juices will contribute to local economic growth by creating job opportunities and empowering marginalized groups. Through sustainable farming practices and reduced food waste, we will enhance food security and environmental sustainability, ensuring a healthier future for generations. Our commitment to quality and community health will drive us to promote well-being while fostering a sustainable agrifood system.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

N/A

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our business at Domah's Freshly Organic Enterprise promotes gender equality by actively empowering women in several key ways. We prioritize hiring and training women in roles across our operations, including farming, production, and management. By providing equal opportunities, fair wages, and supportive work environments, we contribute to economic empowerment and leadership development for women in our community. Additionally, our initiatives aim to challenge traditional gender roles by showcasing women's capabilities in agricultural entrepreneurship and sustainable business practices. Through these efforts, we aim to create a more inclusive and equitable society where women play a pivotal role in driving economic growth and sustainability.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

N/A

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Domah's Freshly Organic Enterprise contributes to Decent Work and Economic Growth by creating sustainable job opportunities for marginalized groups like young women, people with disabilities, and youth. We prioritize fair employment practices and skills development, empowering employees with valuable training and career growth opportunities. By supporting local farmers with fair prices and reducing post-harvest losses, we enhance economic stability in agrarian communities. Our commitment to organic farming and sustainable practices fosters resilient agricultural sectors, promoting inclusive economic growth and contributing to the achievement of Sustainable Development Goal 8.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

Domah's Freshly Organic Enterprise contributes to industry innovation and infrastructure by pioneering sustainable practices in the fruit processing sector. We will integrate advanced technologies for efficient production and distribution of organic juices, setting new standards in quality and environmental stewardship. Collaborations with local farmers will enhance agricultural infrastructure, promoting modern farming techniques and improving supply chain logistics. By fostering innovation in organic agriculture and supporting infrastructure development, we will strengthen industry capabilities and stimulate economic growth. This will position us as a catalyst for advancing sustainable practices and infrastructure within the agrifood sector, driving long-term innovation and enhancing industry resilience.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Domah's Freshly Organic Enterprise contributes to reducing inequalities by prioritizing inclusive economic growth and empowerment. We provide fair pricing and reliable market access to smallholder farmers, including marginalized groups like women, youth, and people with disabilities, ensuring they benefit equitably from agricultural opportunities. By creating job opportunities within our community, we promote economic inclusion and skill development, narrowing socio-economic gaps. Additionally, our commitment to sustainable practices fosters environmental stewardship, benefiting all members of society. Through these efforts, we aim to foster a more equitable society where all individuals have the opportunity to thrive and contribute to sustainable development.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

At Domah's Freshly Organic Enterprise, our business significantly contributes to the Sustainable Cities and Communities goal. By fostering sustainable agriculture and reducing post-harvest losses, we support local farmers, enhancing their economic stability and resilience. Our focus on organic farming practices promotes environmental sustainability, reducing pollution and conserving natural resources, which is crucial for urban and rural harmony. We create job opportunities for young women, people with disabilities, and youth, promoting social inclusion and economic empowerment within our community. This not only reduces poverty but also strengthens the social fabric, leading to safer and more resilient communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

At Domah's Freshly Organic Enterprise, our business actively promotes responsible consumption and production. By prioritizing organic farming practices, we minimize harmful environmental impacts, enhance soil health, and conserve biodiversity. This sustainable approach ensures that our production methods are eco-friendly and resource-efficient. We also tackle post-harvest losses by transforming excess fruits into 100% organic juices, reducing food waste significantly. Our products offer health-conscious consumers nutritious alternatives, free from harmful additives, fostering a culture of responsible consumption. Through these initiatives, Domah's Freshly Organic Enterprise contributes to a more sustainable food system, promoting environmental stewardship, economic stability, and healthy, conscious consumer choices. This holistic approach not only benefits our community but also aligns with global sustainability objectives.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

At Domah's Freshly Organic Enterprise, we are committed to contributing to the Climate Action goal through several impactful initiatives. By promoting organic farming practices, we help reduce the reliance on chemical fertilizers and pesticides, which significantly lowers greenhouse gas emissions and improves soil health. Our focus on reducing post-harvest losses through efficient processing ensures that less produce goes to waste, minimizing the carbon footprint associated with food waste.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

N/A

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

At Domah's Freshly Organic Enterprise, we are committed to fostering Partnerships for the Goal. By collaborating directly with smallholder farmers, we establish fair trade relationships that benefit all parties, enhancing economic stability and promoting sustainable farming practices. We also engage with local communities, NGOs, and governmental bodies to create a supportive network that addresses agricultural challenges and drives collective growth. Our partnerships extend to distributors and retailers, ensuring our organic juices reach health-conscious consumers efficiently. Additionally, we collaborate with investors and stakeholders who share our vision for sustainability and social impact, securing the necessary resources to expand our operations and amplify our positive effects.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Our project at Domah's Freshly Organic Enterprise is unique and innovative due to its holistic approach to addressing key challenges in the fruit industry. We transform post-harvest losses into high-quality, 100% organic fruit juices, providing a healthier alternative to imported products laden with additives. Our direct partnerships with smallholder farmers promote sustainable farming practices, enhancing soil health and biodiversity. Additionally, we leverage technology for efficient production and supply chain management, ensuring freshness and quality. Our focus on job creation for marginalized groups, including young women, people with disabilities, and youth, fosters inclusive economic growth and community empowerment. This integrated approach not only supports environmental sustainability but also drives social impact, making our enterprise a catalyst for positive change in the agrifood sector.

06.09 Competitive Analysis

Our main competitors in Ghana's fruit juice market include brands like Blue Skies, Ceres, and Alvaro. Domah's Freshly Organic Enterprise stands out through several key advantages. We produce 100% organic juices, free from additives, appealing to health-conscious consumers. By partnering directly with smallholder farmers, we reduce post-harvest losses and promote sustainable farming, supporting local agriculture and ensuring fresh, high-quality produce. Our commitment to creating job opportunities for young women, people with disabilities, and youth fosters inclusive growth. Additionally, we leverage technology for efficient production and distribution, ensuring minimal waste and maximum freshness. This holistic approach makes us a unique and impactful player in the market.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, at Domah's Freshly Organic Enterprise, we are actively promoting the role of female entrepreneurs within our community. We provide training and mentorship programs specifically tailored to empower women interested in agriculture and entrepreneurship. Additionally, we prioritize hiring and leadership opportunities for women within our organization, ensuring equal representation and fostering a supportive work environment. By championing female entrepreneurship, we aim to inspire and empower women to thrive in business, contributing to greater gender equality and economic empowerment within our community. We volunteer to educate basic school students to on the importance of entrepreneurship, we encourage the girls to believe them selves and pursue their drams and aspirations.