Ghana - Startup under 3 years old

Describe your project or startup in a few words

STEM Stories make learning easy, fun and captivating for children and teenagers by using the power of storytelling through incredible stories, illustrations and animations.

01.01 Describe your startup in more detail

Starters Technology provides various educational services in a way that is accessible and innovative. In an attempt to make education popular among females, an occurrence made it clear that good storytelling is powerful and can be used to make technical topics easy, fun, and captivating for students. In contrast, normally such topics or concepts would be difficult to understand from a regular textbook or when taught in class.

01.02 What is the main problem you are trying to solve?

Learning has become a burden for most children, and this is because the approach and tools used are not interesting and captivating like their other forms of entertainment. Parents spend money on textbooks that their children have no desire to open until it’s time for exam.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

* Learning becomes engaging and fun, making it easier for students to learn complex topics * An 85% increase in attention and retention, with higher engagement compared to textbooks * Highly inclusive form of education addressing the needs of different students. * Prevents phobias of school subjects if introduced early

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

STEM stories is produced for children and teenagers. Parent purchasing this product for their young ones benefit it brings to their young ones juxtaposed to what regular textbooks offer.

01.05 When was your company established?

2021-11-11

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The two co-founders are Felix Quaye and Ellen Swatson Hall. Ellen Swatson Hall is a teacher with expertise and child development and the Montessori approach. She has been in the education field for more than 15 years. Felix is an artist who is able to work with other artists to bring stories to life. He has been in the creative space for over 7 years and is an animator also.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.nexgenstories.starterstech.com/kickstart

01.11 Which industry best describes your project?

Other: Education and Entertainment

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

My startup takes education from the classroom, makes it more interesting, captivating, and easy, and makes it more accessible to every child through stories in books, shows, cartoons, animations and any form of entertainment they enjoy. My startup removes the phobia children have of learning certain subjects hence ensuring they receive quality education.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

One of the motivation for our startup was to help females also enjoy technical subjects like males do. Our startup uses storytelling which girls like to get them to learn subjects they would usually find challenging hence not pursuing some career paths. This helps bridge the gender gap as more and more female students can now learn challenging courses using or STEM storytelling approach.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

We are the first and only company trying to produce and scale a STEM storytelling initiative.

06.09 Competitive Analysis

Producers of Regular textbooks

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?