Ghana - Startup under 3 years old

Describe your project or startup in a few words

We are a Sensory Rich Edutainment Center for kids aged 18 months - 5 years centered located in Labone. The primary objective of our business is to support early education through play based learning.

01.01 Describe your startup in more detail

We are a multifaceted hub of family centric services. At Sensory Play Ghana we are dedicated to providing a comprehensive range of offerings tailed to meet the diverse needs of parents and children alike. Our daycare services provide a nurturing environment for children's growth with personalized attention from experienced caregivers. Our afterschool programs offer engaging activities and language workshops in French and German. We specialize in creating memorable birthday parties with themed set ups and entertainment. Additionally our Playdate offer social connections and fun activities for families to enjoy together.

01.02 What is the main problem you are trying to solve?

A market opportunity exists in Accra Ghana to service children aged 18 months - 5 years with supervised indoor and outdoor play. Market research suggests that there are limited spaces that provide exclusive services to children that fall within the above age bracket. Many children in Accra lack access to quality early childhood education. Our center provides stimulating environment for cognitive social and emotional development. Additionally parents often struggle to find suitable activities for their young child. Our center offers support through workshops resources and a community where parents can connect with other likeminded parents. Lastly our center aim at bridging the educational gaps by offering quality education and enrichment activities

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Learning through Play Early Childhood Development Holistic Development Community Building Parental Support Preparation for School

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Working Parents Dual income families Single Parents Parents returning to work Families seeking early education Parents seeking socialization for kids

01.05 When was your company established?

2023-05-17

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A as i am the sole proprietor of the business.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/sensoryplayghana?igsh=Yml2NmR0aDgzMWcy&utm_source=qr

01.11 Which industry best describes your project?

j) Public services

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We have implemented Policy documents such as the Health and Safety Guidelines as well as the implementation of our Zero Waste Policy.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Curriculum Development Qualified Staff Structured Learning activities Learning through play Individualized attention

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Staff and children are provided unlimited free drinking water and have access to free flowing taps and bathroom facilities.

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Professional development opportunities for staff Employment opportunities Cash incentives by way of extra payments for services such as birthdays and over time work. These payments are an add on to the end of month salaries

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Addressing educational gaps Early Childhood Development with the focal point being education through Play

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

We have provided a range of services and flexible fee structures that allow parents from different tax brackets to have access to our center.

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

As part of our Zero Waste Policy Document we aim to reuse and recycle in order to minimize waste generation conserve resources and reduce the environmental impact of consumption.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Implementation of our Zero Waste Policy Document

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Gardening and planting workshops with kids and staff.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Starting a play based center in Accra is innovative because it fills a gap in early childhood education providing a hands on experiential learning environment that fosters creativity social skills and cognitive development which traditional schools often lack. This approach acknowledges the importance of play in children's development and offers a unique alternative to conventional educational models.

06.09 Competitive Analysis

Our main competitors are the Montessori schools in labone such as LEMP. We stand out because our center is primarily for kids within a specific age range allowing safe and free movement for these children.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes I have given speeches and participated in events with the FDA aimed at educating the general public on the importance of breastfeeding!