Ghana - Startup under 3 years old

Describe your project or startup in a few words

A vehicle GPS tracking system that targets vehicle theft as well as fleet management solutions for individuals and organizations.

01.01 Describe your startup in more detail

Farko Track is a GPS service provider for automotive vehicles. Farko Track is based in Tamale and for the past two years we have been assisting our clients track and retrieve their stolen vehicles form criminals. We take it upon ourselves to provide complete service from professional tracker installation into the vehicles and educating clients on the usage to collaborating with services in tracking and retrieval of vehicles as well as prosecution of culprits.

01.02 What is the main problem you are trying to solve?

Vehicle theft in Ghana, particularly in cities like Tamale, poses significant financial, economic, and psychological challenges. Our startup addresses this issue by providing advanced GPS tracking solutions, enabling real-time location monitoring, geofencing,, and movement history playback. These features enhance vehicle security beyond conventional methods. We collaborate closely with local law enforcement to ensure rapid recovery of stolen vehicles and prosecution of criminals, contributing to public safety and economic stability. Our technology's success in reducing thefts fosters business confidence and community growth.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our advanced GPS tracking solutions provide significant benefits: first, they offer real-time location monitoring and geofencing, enabling vehicle owners to track their assets and monitor their efficiency and movements , enhancing security and peace of mind. Second, our collaboration with local law enforcement ensures rapid recovery of stolen vehicles and effective prosecution of criminals, thereby bolstering public safety and trust in law enforcement. Third, by reducing vehicle theft, our services help businesses maintain operations without disruption, fostering economic stability and encouraging growth and investment in the community. Additionally, our expanding operations create job opportunities, driving local employment and contributing to overall economic development.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup aims to serve a diverse range of beneficiaries, including individual vehicle owners, businesses with vehicle fleets, and local law enforcement agencies. Individual vehicle owners benefit from enhanced security and peace of mind, knowing their vehicles are protected against theft. Businesses, particularly those relying on logistics and transportation, gain operational stability and economic security through effective asset management. Local law enforcement agencies also benefit from our technology, as it aids in the quick recovery of stolen vehicles and the apprehension of criminals, ultimately contributing to public safety and community trust.

01.05 When was your company established?

2021-07-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I am the sole owner of the business

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.tiktok.com/@farkotrack

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Over the years, I have employed and trained about five people giving them job security additionally, retrieving stolen vehicles gives owners the opportunity to invest their income which would have been targeted at acquiring a new vehicle to a new venture creating a wide range of opportunity and experience.. This contributes directly to the no poverty goal

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

I have created an environment of continuous learning for myself, my employees and my clients in the GPS and telematics industry ranging from tracker installation, geo-fencing, the role of satellite, maps and data connection in GPS tracking , community engagement, satisfactory customer service to justice, peace and patriotism.

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our startup supports local businesses by providing advanced GPS tracking solutions that ensure the protection and continuity of their vehicle operations. This fosters economic stability and encourages growth. Moreover, our expanding operations create job opportunities, driving local employment and contributing to economic development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We leverage advanced GPS technology to enhance vehicle security, representing innovation in the industry. This contributes to improved infrastructure through better safety measures and fosters a culture of technological advancement.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

By reducing vehicle theft and working closely with law enforcement, our startup helps make cities safer and more resilient. This enhances the overall quality of life for residents and contributes to building sustainable urban environments.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Our collaboration with local law enforcement aids in the quick recovery of stolen vehicles and the effective prosecution of criminals. This promotes justice, strengthens public trust in legal institutions, and contributes to creating a more secure and peaceful community. While our primary contributions align most closely with the goals listed above,

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

By working with our manufacturers in Asia, we form a global partnership for sustainable development goals through our continuous collaboration and common goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

Some may describe our product as a new technology especially our part of the world, during our early days, I had to go around and educate people on the benefits of our service and I was mostly laughed at until we started apprehending thieves using it. However, its an improvement on an existing technology since GPS tracking was introduced in the ninety's .

06.09 Competitive Analysis

My main competitors in Ghana include: Tramigo and Nsoroma GPS What makes us different from them is our goals, tramigo concentrates on selling tracking devices and other products whiles Nsoroma concentrates on fleet management and selling it as a monthly based services for institutions and individuals. Our goal is to fight crimes with our technology and make vehicle theft a thing of the past.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?