Senegal - Business creation project

Describe your project or startup in a few words

Afrima also known as Africa Marketplace is a platform that intra-africa trade and the african products to an international audience. It's a way for african creators to showcase their talents and amazing products to the world.

01.01 Describe your project in more detail

We are all familiar with Alibaba and Aliexpress where we buy products from China mainly. How about the opposite way? Africa is a continent full of resources and talents that must be showcased to the world. AfriMa is going to bring African products to the world. These products includes dry produc

01.02 What is the main problem you are trying to solve?

The opportunity here is linked to the fact that we don't export a lot in Africa while we produce amazing creations and goods that the rest of the world needs. For instance, many Europeans want to buy African products but can only do it while being here. With Afrima, Africa's gorgeous goods are a click away from you.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Afrima will bring several benefits to the Africa and to the world - Promote the African local industry - Foster high-standard production to the African company - Increase import and support the creators - Create a lot inderect and direct jobs

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Afrima targets local goods producers/ Artist (both High and Low scale)

01.05 When did you start working on your project?

2024-06-02

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Partner 1: Kine dieye Project manager, Banker and entrepreneur involved in the selling of Moroccan goods in Senegal Partner 2: Bernard Ndiaye designer, Photographer, and customer service specialist

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

My project will increase exports and create more jobs therefore bring in cash inflows

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Buy giving the opportunity agro producers to sell their production it can promote an sustainable agriculture

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

Well-being is tied to an industry development

02.04.01 My project contributes to the Quality education goal

2

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

I will promote female company owners by providing easy access to the platform

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

none

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

4

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Increase of exports and intra africa trades

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Promotion of the African industry

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

we give fair and equal opportunity

02.11.01 My project contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

By imposing high-quality standards of production

02.13.01 My project contributes to the Climate action goal

3

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

We will participate to the keeping of an ecofriendly environment

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

Fairness all the way

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

We have only known Alibaba. (The world by from china)

05.09 Who are your main potential competitors and what makes you stand out from them?

My manin competitors are other matkeplace like amazon, aliexpress and Alibaba. the only difference is that Afrima will be doing it the opposite way. In the Business model Africa is the seller/ exporter not the Consumer/importer

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I am an advocate of justice and fairness I always support female entrepreneurs in familly and community