Uganda - Business creation project

Describe your project or startup in a few words

We are creating an AI powered Parenting Application. We provide expert advice to aspiring and expectant mothers while connecting these women to medics and ambulances (IoT), connect rural mothers through USSD Technology and Chatbots. NoToMaternalMortality

01.01 Describe your project in more detail

Globally, 800 women die daily (223 deaths per 100,000 live births). In Uganda, maternal mortality still remains high, at 189 deaths for every 100,000 live births (UDHS, 2022) Every mother deserves the chance to experience childbirth safely. Yet, maternal mortality remains a pressing global issue. Smart Mum Uganda harnesses cutting-edge AI technology embedded with IoT for emergency response to empower expecting and aspiring mothers, one at a time. The innovation, will not only reduce maternal mortality – but also transform maternal and newborn care. Join the race to save lives and redefine maternal health globally. Creating an AI powered information resource , that brings together the aspiring and expectant mothers with the health care professionals as we curate first hand professional content to read and digest. We are incorporating USSD technology to help feature phone users to access information, include chatbots and integrate IOT to map ambulances and boost referrals.

01.02 What is the main problem you are trying to solve?

Globally, 800 women die daily (223 deaths per 100,000 live births). In Uganda, maternal mortality still remains high, at 189 deaths for every 100,000 live births (UDHS, 2022). This is sometimes associated to inadequate access to health care information, delayed referrals, preventable diseases, poor interpersonal communication in antenatal care, digital divide and inadequate data models to enhance prediction and decision making. Tools like mobile phones, internet, smartphones, computers, community radio FMs, Social media and televisions have the potential to change things around. The innovation, will not only reduce maternal mortality – but also transform maternal and newborn care. Join the race to save lives and redefine maternal health globally

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Smart Mum Uganda will offer the following benefits to the aspiring, expectant mothers and men involved in parenting; - Reduce maternal mortality rates by a relatively good margin - main focus - Transform maternal and Newborn care in the various hospitals and health centres in Uganda and East Africa - Hospital Referrals will be boosted as a result of employing the IoT technology to detect and map ambulances and communicate availability per hospital or Health centre - We also strive to reduce the risk of mothers dying in the hands of Traditional Birth Attendants (TBTs) by employing USSD technology - Mothers will be able to buy baby products through the App - Medical appointments and consultations will be made in real-time with expert professionals - The AI modules built will improve decision making and prediction rates in the hospitals - Expecting mothers will be able to track bay development per trimester till delivery

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our primary focus is to serve the eligible age category Mostly the female domain and the men involved in parenting. All Hospitals/Health Centres All companies dealing with baby products Pharmacies Clinics Ministry of Health NGO’s

01.05 When did you start working on your project?

2022-07-13

01.06 How many other partners are associated with your business venture?

7

01.07 Among the other partners, how many are female?

4

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

The Key personnel working on Smart Mum Uganda include the following 1. Eyotre Geofrey: He is the founder, developer and focal person. Holds bachelors of Information Systems and a Master’s candidate in the truck of Artificial Intelligence, Muni University 2. Ayikoru Jovia Avaa: She is a midwife/Nurse, serves at Arua Hospital and a final year barchelors Nursing student. at Muni University 3. Dada Perpetua: Team Lead and Research Assistant. With a heart set on defying odds, college girl Perpetua isn't just a student of knowledge, she's a crusader for young lives and she wages a war against maternal mortality. 4. Yombi Phillemon: He is the lead developer and a final year Information Technology student very passionate about transformation 5. Letaa Samuel God’swill: He is the graphics designer and adviser 6. Likico Gladys: She is our lead Research Assistant 7. Bosco Lwate: Research Assiatant 8. Jaloch Jonathan: Developer 9. Tindaru Hellen: She is a midwife, serves at Arua Regional Referral

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.smartmumuganda.com

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

We seek to employ youth to work with us, raise healthy minded mothers to better sustain their families, and also; Through having companies selling products through our App, more opportunities to raise money are created and hence more employment opportunities created

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

The whole world is battling to fight maternal mortality. Every mother who survives God for bid death at maternity deserves to live and hence good health and well-being. My region West Nile has the highest rates of maternal mortality and therefore we are in the race to creating better NOT ONLY Good health to our mothers and aspiring mothers in this region, Uganda and the world. Join us in this Race and we do the possible within human reach to save lives and transform well-being

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Smart Mum Uganda delivers the latest and most accurate information on pregnancy and parenting online and ensures possibilities of scheduling appointments and real-time consultations. This entails active and constant learning especially about child development and post delivery. Learning these insights transforms and provides ground for constant lifelong learning

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

We are well composed team both from development and administrative wings, the male : female ratio is balancing. Medical Advisory Board (MAB) consisting of doctors and other professionals also is well constituted with not only men but elite and integral women in practice

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

We don't only develop and transform maternal health but we build a brand of decency and transformative economic development and with a strong vision of contributing to the National Development Plan and contributing the the Sustainable Development Goals with high professional Integrity

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

We are using the Convergent ICTs for saving aspiring and expectant mothers in giving life by; Creating an AI powered information resource , that brings together the aspiring and expectant mothers with the health care professionals as we curate first hand professional content to read and digest. We are incorporating USSD technology to cater for the feature phone users to access information by dialing some code and also include chat-bots. We intend to integrate Internet of things (IOT) to map ambulances and boost referrals and Sensor technologies employed in these hospitals to ease decision making and disease prediction. Innovation and creativity we uphold

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

We as Smart Mum Uganda believe that with the strategic location of Arua City, bordering countries; Congo, South Sudan, Central African Republic, we can be able to transform lives not only in Uganda but these countries as well given the fact Arua Regional Referral Hospital serves all these countries

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main competitor is based in the UK that is https://www.babycentre.co.uk/ and what makes us stand out is the integration of IoT and AI prediction models

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes Train women and ladies in digital marketing skills (D4D) Run bootcamps for ladies in computer programming languages, most recent being Django Girls Arua City Involve ladies in Tech Talks at Muni university Business Incubation Centre