Uganda - Business creation project

Describe your project or startup in a few words

This is a show that will allow the general public to make their entertainers into sustainable stars who talks their language, promote their values and protect their culture; hence reducing the industrial dominance of uncultured stars.

01.01 Describe your project in more detail

Upcoming Talents Show is purely a talent development support arrangement that will provide a big communal audience to fairy-selected talented entertainers to showcase their talents. Each entertainer will then be given 5 minutes after the performance to express his struggle and what he or she wants to see his career grow. The audience or public will then immediately fundraise for each entertainer and follow his career growth into a sustainable star. Physical attendance will be for free and the implementation team will appropriately prepare the entertainers and also mobilise as more attendants as possible. The main reason behind this arrangement is to have communally built stars whose works talk to the hearts of many communities, promote their communal cultures and values, and be future generational icons for their societies. The implementing team has to lobby for the venue, sound, mobilisation, stage, branding, administration and other related costs to organize the shows.

01.02 What is the main problem you are trying to solve?

The main problem is that entertainment in Uganda has for years lacked a professional empire/group/platform to support upcoming entertainers and help in sustaining their careers. Every entertainer struggles his/her way through and this creates an incompletely-focused person who cannot be that good. Sometimes upcoming entertainers are exploited by people with hidden interests and the relationships always end in problems, to extents of costing their long-term built fame. Upcoming entertainers fail to raise the required money to promote their work and at the end, majority quit for some other work hence wasting their talents. Some become target entertainers who after becoming stars and paying all debts to it, they take off. Some have lost their lives in the said industrial wars. Now, the biggest challenge in Uganda is that majority of the Stars are not good entertainers but just people who can afford to promote their work. Since they don’t have the heart for the industry, they have spoilt t

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

To community / general Public: these shows will help them to participate in building their own stars who talk to their hearts in relation to norms, culture, morals, and values in order to have a respectful industry with cultured players or participants. To struggling talented performers: these shows will give then an eternal opportunity to showcase and benefit from their passionate and appropriate talents irrespective of their financial capacity. They will receive financial support, training opportunities, proper talents management teams, opportunity to perform for bigger audiences, promotional offers and other secondary benefits. To Uganda and East Africa at large: the industry will get more organised and have better representative for our cultures and values. Government will have a better way of evaluating the national contribution of the industry to the national income. Other Organisations: these will have a better way of spotting who to support in the industry.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The Struggling Talented Entertainer: These will be fairly selected. After registration for the shows, performers will be taken through seminars, workshops and interactions with legends and national entertainment authorities which will strengthen the entertainers’ capacity and to understand the industry more. Several co-operatives, organisations, authorities, societies and groups will be encouraged to be part of such arrangements so that they can support the entertainers in any way possible in managing their careers better. Then they will be trained for the show so that they perform at their best. If good work is showcased, the entertainers will be motivated, supported and encouraged to continue with their talents. Better productions and promotions of their works will done as engineered by the implementing team. So many poor talents will get an opportunity irrespective of their financial muscles.

01.05 When did you start working on your project?

2016-10-01

01.06 How many other partners are associated with your business venture?

12

01.07 Among the other partners, how many are female?

5

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Sudayisi Kaweesi Muhammad: Musician, Producer, Videographer and events organiser 2. Hassan Ssenyonga: Videographer and Events Organiser 3. Abdul Kariisa: Music Producer 4. Godfrey Mwayi: Talents Manager and Music Writer, Composer and Producer 5. Douglas Katumba: Administration and Management expert and events manager 6. Rachael Kendra: Cultural and urban music instructor and music writer 7. Anna Izeera: Talents manager and Administrator 8. Brenda Kisakye: Talented Musician and Administrator 9. Margret Mugimu: 10. Sheelah Nanyonjo

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/james.sserumaga

01.10 Which industry best describes your project?

Other: Entertainment, Culture and Art

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

As a source of income for entertainers, these and other financial beneficiaries will be living better lives that can contribute to the demand for food and encourage the growing of more crops which will in turn empower agriculturists. Themes that promote this message of Zero hunger will be promoted in the creations to encourage entertainers to engage in this fight. The show will at some time dedicate some of the collections to support the fights against hunger as the team will decide.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

This project will promote the wellbeing of the entertainers and secondary beneficiaries through their incomes. Themes of Good health and well-being will also be promoted among the entertainers. Songs, sounds and acts that promote this theme will be given a good chance for showcase. At some parts of the organisation, participants will be asked to visit and motivate volunteers in hospitals and health centres as they give a hand in their good health and well-being struggle.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

As part of the plan, entertainers will be provided with extended training about the entertainment sectors of their choice. These entertainers will aslo become appropriate ambassadors of the industry in schools and some organisations. They will be icons of culture and values. Schooling participants will also be given a chance to showcase and in case of any fundraising, the project will emphasize school support for them. Education ministry will be invited as one the strongest partners in building the country using quality education as one of the tools of talent development.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The shows will not in any way discriminate according to gender.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Entertainers will be encouraged to develop pieces that promote this theme and also be ambassadors of affordable and clean energy.

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

We look at improving the face and actual value of our entertainment industry by adding value to the roots in the forest. We look at a time of lobbying for a comprehensive entertainment show center that would house seasonal shows in the same category over years.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Since this project is to promote struggling talents, all entertainers will be given equal opportunities irrespective of their age, physical inabilities, gender, financial background, academic level or physical location. Here we shall give a hand in developing lives of the poor to some sustainable rich standard of life hence reducing the inequality gaps.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

This is the strongest effect. Music and art talks to the hearts of people and their societies. These shows will increase the spirit of patriotism and communism. In this way, sustainability will be given first priority to help all future generations to benefit from this project. In future, successful beneficiaries will turn into sole funders of the project as communal give-back. Public contributions can reach an extent of supporting the entire arrangements. Collections might reach a level of supporting the next shows.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Waooo, since the public will be the judge for who deserves to be promoted, entertainers will have to ensure that they do their best. Since it will be communal support, this will encourage the beneficiaries to maintain the legacy of the societies they represent at all times of their careers.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

As an industry, Climate action can be a good theme for certain seasons or years. During these times, entertainers will be asked to develop concepts that include the message of climate change action.

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

The entertainment industry is the best promoter of peace, unity and justice. Music and drama have always been good platforms for these pressing issues. Promoters, writers, performers will be asked to mind this theme always in every show.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

The entertainment industry is the biggest employer in the country. For such an organised arrangement, sectors, like government businesses, leadership, tourism, security, gender, media and others will be at the forefront.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

This form of shows have never been organised in Uganda. Most shows in this format are auditions where they pick the best performers and grants are provided to them. These benefit a few. But the Upcoming Talents Show will present all selected entertainers in different categories. The public will listen to their struggle stories and each will be supported differently.

05.09 Who are your main potential competitors and what makes you stand out from them?

There is no potential competitor. This project is purely a new idea. It is a gap in Uganda and East Africa I know.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. Engage them in my administration and management; i preach the "Girl Child Education" when i visit schools and communities; i include female entertainers in my lists since the audience also prefers them.