Uganda - Business creation project

Describe your project or startup in a few words

Pork Palace Restaurants envisions a world where every pork meal is a masterpiece and every purchase supports the prosperity of small-scale pig farmers, ensuring a future where luxury dining and social impact go hand in hand.

01.01 Describe your project in more detail

We envision Pork Palace Restaurants as a chain of fast food restaurants that specializes in fried and roasted pork across the world. We hope to offficially launch the venture in November of 2024 in Tororo Manicipality. The Project aims to perform two activities; i) We hope to have chains of restaurants across the world in which the high and middle class citizens meet to spend their money on delicious pork meals. This class of citizens tends to like Delicious, hygienic pork with good customer care. They don't like cooking so prefer fastfood ii) We also hope to work closely with the so called small holder farmers who rear pigs on small scale but have been earning very minimal profits. We hope to empower them with excellent quality breeds of pigs with high return. Additionally, we hope to be a link between the farmers and veterinary/etension workers that guide them on feeding , treatment and vaccination of pigs. We hope to benefit from these farmers as their only customers for the pigs.

01.02 What is the main problem you are trying to solve?

On average one Ugandan eats 3.5 Kgs of Pork annually, the East African nation that is biggest pork consumer in Africa and coming in second globally after China. (CGTN 2023). However observations show that the high and middle class citizens do not feel the vibe that comes with the delicious meals due to; i) Very few to no pork restaturant that meets their hygienic, delicacy, diversity of pork recipes and customer services that they need. ii)There are no designated good quality sitting areas for these kinds of people compared to other foodhubs for other meats like chicken. Finally Pork joint owners do not mind on where the pigs come from, as others are seen selling pigs that weigh less than 20Kg. This is because the small holder farmers who are the main stakeholders of the venture are neglected, they have not been empowered enough to earn a living out of this venture so they just look for quick money.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

i) Pork Palace restaurants provides a hygienic and good quality pork delicacy. ii) A High standard Restaurant venue that is confortable for all classes of people will be provided. iii) Eating from Pork Palace Restaurant will be an empowerment to small holder pig farmers. Actually, we shall provide them with resources required to grow them into large scale farmers with us being their readily available market. iv) We hope to work best with time, we shall value the time of our customers. v) At pork palace restaurant we hope to continiously innovate on our menu to ensure that new recipes are brought on board.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

We hope to serve all people that enjoy and luxuriously spend for pork but most importantly the middle and high class citizens that need hygienic and good quality pork. We also hope to serve the small Holder farmers by empowering them into high income earners through the project, this is through providing them with resources and connections to high productivity pig farming practices.

01.05 When did you start working on your project?

2024-03-20

01.06 How many other partners are associated with your business venture?

01

01.07 Among the other partners, how many are female?

01

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Mercy Adero is a graduate from Makerere University Business School with a Bachelors in Business Administration. She currently works as an Administrator at Hope Missionary Hospital in Tororo District where she has worked for over a year. She is very a competent leader with excellent knowledge and skills in people management. Finally, she is highly skilled in making varoius pork delicacies and she is always preparing for us at the hospital.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/in/nasiima-joseph-285b65195?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BnTEfq%2B7VQHGFVsjFA5VkKQ%3D%3D

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification

I strongly agree that the project will have a great impact on SDG (No poverty ) because because we hope to empower small holder farmers into large scale pig farmers there by increasing their financial income. We hope to have empowered atleast 1000 farmers by 2030.

02.02.01 My project contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification

Youmake a change in lives in the community by supporting local farmers making sustainable food choices, supporting good nutrition for all, and fighting food waste. Pork is a highly nutritious meal that should be reached to all, by raising the incme of small holder farmers, we hope to see them raise into middle and higher classes hence affording this highly nutritious pork delicacy.

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

I somewhat agree because good health involves good nutrition/ Eating a balance diet. Fami;ies supplementing their meals with highly prteineous, lipid contianing pork mixed with multivitamin recipes will have a great access to a balanced diet.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

i somewhat agree because we shall be empowering small holder farmers with learning resources for good pig farming practices.

02.05.01 My project contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification

Research shows that most pig farmers are women. Women are the most marginalised gender in the employment sector and there we hope to start by empowering them with all skills required to raise and maintain a pig farm. By this, there is be more income for them.

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Through this chain of restaturants, we hope to create employment opportunities for youth with higher priority to the marginalised ladies working in restaurants as waiters, managers, shef. Each Restaurant will grow to have a minimum of 20 workers. Imagine if Pork Palace restaurants grow into over 1,000 full scale branches across the world in 20 years. How many youths do you expect to be earning a high living then.

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

3

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

3

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

I agree that there a large number of pork consumers in Uganda and that pork is not an entirely new product in the market. But we are making an improvement in the venture for it to be confortably used by our potential clients the middle and high income class. We want to provide them with an enviroment of a palace with a pork meal served for kings, princes, and princes. whoever eats on our pork is a king, prince or princess.

05.09 Who are your main potential competitors and what makes you stand out from them?

KFC, MAC DONALDS, PORK JOINTS: What will make us stand out is our specialization in pork . Also the pork is highly hygienic, good quality, diversity in pork menu and our presence in many towns across the world but with same pork quality.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, Research has already shown that women are the highest percentage small holder farmers of pigs but they do it for survival purposes, We hope to empower thousands of them to think like entrepreneurs.